- Taschenbuch: 256 Seiten
- Verlag: Hyperion; Auflage: Int'l (7. Juli 2009)
- Sprache: Englisch
- ISBN-10: 140131001X
- ISBN-13: 978-1401310011
- Größe und/oder Gewicht: 20,2 x 13,2 x 2,4 cm
- Durchschnittliche Kundenbewertung: 5.0 von 5 Sternen Alle Rezensionen anzeigen (2 Kundenrezensionen)
- Amazon Bestseller-Rang: Nr. 114.331 in Englische Bücher (Siehe Top 100 in Englische Bücher)
|
||||||||||||||||||||
|
||||||||||||||||||||
|
||||||||||||||||||||
|
Dieses Buch gibt es in einer neuen Auflage:
|
Produktinformation |
Mehr über den Autor
Entdecken Sie Bücher, lesen Sie über Autoren und mehr
› Besuchen Sie die Seite von Chris Anderson auf Amazon
› Besuchen Sie die Seite von Chris Anderson auf Amazon
Produktbeschreibungen
Kurzbeschreibung
Chris Anderson follows his hugely influential New York Times bestseller, THE LONG TAIL, with this indispensable account of the surprising web-driven trend that will change the face of business as we know it. In FREE, Chris Anderson charts the most surprising trend in business-- the rise of giving things away not as a promotion but as a business strategy necessary for survival in a world where distribution costs for a huge number of products is dropping to close to zero. As revolutionary as his huge bestseller THE LONG TAIL, this book shows how businesses can monetize different points in a transaction and turn traditional models on their heads. He lays out the taxonomy of "free" showing the three ways businesses can profit by giving away some or all of their wares. And he even includes a chapter on the ways to make money by charging for things that are now free. FREE uses the fundamentals of economics, a long view of the history of business, analysis of the current rapidly changing landscape, and fascinating predictions of where we are all headed to come up with a book that will be essential reading in the years and decades to come.
Über den Autor
Chris Anderson is Editor-in-Chief of Wired magazine, a position he's held since 2001. In 2002 and 2004, he led the magazine to a 2002 National Magazine Awards nomination for General Excellence. He has worked at The Economist, where he served as U.S. Business Editor. His career began at the two premier science journals, Science and Nature, where he served in several editorial capacities. He holds a Bachelor of Science degree in Physics from George Washington University and studied Quantum Mechanics and Science Journalism at the University of California at Berkeley.
Welche anderen Artikel kaufen Kunden, nachdem sie diesen Artikel angesehen haben?
Tags, die Kunden mit diesem Produkt verbinden(Was ist das?)Klicken Sie zum Suchen verwandter Artikel, Diskussionen oder Personen auf ein Tag.
|
Eine digitale Version dieses Buchs im Kindle-Shop verkaufen
Wenn Sie ein Verleger oder Autor sind und die digitalen Rechte an einem Buch haben, können Sie die digitale Version des Buchs in unserem Kindle-Shop verkaufen.
Weitere Informationen
Kundenrezensionen
Die hilfreichsten Kundenrezensionen
1 von 1 Kunden fanden die folgende Rezension hilfreich
Format:Taschenbuch
1 Jahr früher hatte ich bereits The Long Tail von Anderson gelesen und war schwer beeindruckt. Für mich ist es das beste/wichtigste Buch 2009, weil es radikale Ideen für die Zukunft aufzeigt. Free ist als Geschäftsmodell sehr schwer zu verstehen, da es sehr ungewohnt ist. Das Internet wird von vielen Unternehmen oft abfällig mit Begriffen wie "Gratiskultur" belegt. Es ist seit Jahrhunderten Gewohnheit, dass man Geld für etwas verlangt, dass man produziert hat. Niemand würde viel Geld in eine Automobilproduktion investieren und die Autos dann umsonst wegggeben. Es geht also gegen jeden logischen Menschenverstand, Dinge im Internet umsonst anzubieten. Ich habe ja schließlich Geld dafür bezahlt, meine Musik zu produzieren. Oder meine Filme. Oder mein Buch. Oder meine Zeitungsartikel. Oder was auch immer. Manche haben aber die Zeit erkannt und nutzen Free zu ihrem Vorteil. Die Alttruppe von Monty Python war es leid, dass ihre alten Sketche bei YouTube in schlechte Qualität zu finden waren. Also haben sie einen eigenen Channel aufgemacht und alle ihre Videos dort in hoher Qualität eingestellt - gratis. Das Ergebnis: 25000 Prozent mehr Verkäufte der DVDs und Platz 2 bei Amazon in der Kategorie "Filme und Fernsehen". Und diese Verkaufsförderung war völlig umsonst - YouTube nimmt kein Geld für die Veröffentlichung.
Dieses neue Paradigma wird in Zukunft ganz entscheidend sein über Erfolg oder Mißerfolg. Unternehmen, die an der alten Art des "Protektionismus" festhalten werden untergehen.
Im Buch werden noch viele weitere Beispiele von Unternehmen angeführt, die Free als Konzept einsetzen. Inbesondere das Freemium-Modell ist bei Internetfirmen sehr beliebt: Der Großteil der Nutzer zahlt nichts. Ein kleiner Teil der Nutzer, der besonderen Wert auf Premium-Funktionen legt, zahlt einen kleinen Betrag und subventioniert damit die Free-Nutzer.
Mein Fazit: Gute Aufbereitung eines Konzeptes, das die Zukunft des Internet dominieren wird.
Dieses neue Paradigma wird in Zukunft ganz entscheidend sein über Erfolg oder Mißerfolg. Unternehmen, die an der alten Art des "Protektionismus" festhalten werden untergehen.
Im Buch werden noch viele weitere Beispiele von Unternehmen angeführt, die Free als Konzept einsetzen. Inbesondere das Freemium-Modell ist bei Internetfirmen sehr beliebt: Der Großteil der Nutzer zahlt nichts. Ein kleiner Teil der Nutzer, der besonderen Wert auf Premium-Funktionen legt, zahlt einen kleinen Betrag und subventioniert damit die Free-Nutzer.
Mein Fazit: Gute Aufbereitung eines Konzeptes, das die Zukunft des Internet dominieren wird.
Format:Taschenbuch
Wer die Wirtschaftszukunft besser erahnen will, wer im Internet Business macht/machen will - oder wer einfach die heutigen Entwicklungen im Digitalen Markt besser verstehen will - der muss "Free" einfach lesen. Es ist auch für Laien gut verstänlich - und gibt auch eine schöne historische Einführung in die Wirtschaftsgeschichte der Gratiskultur. Reichlich Aha-Erlebnisse und -Einsichten garantiert.
Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
Amazon.com:
4 Rezensionen
2 von 2 Kunden fanden die folgende Rezension hilfreich
Freedom isn't free
2. Juni 2011
Format:Taschenbuch
The best things in life are free, or so the old saying goes. These days, however, it seems that more and more companies and retailers are trying to get us something for free, and it is becoming increasingly doubtful that all of those freebies are the best that life can offer. Nonetheless, all this free stuff has certainly contributed to making many aspects of our daily lives simpler and more convenient, especially when it comes to those parts of our lives that we spend in digital world.
The raise of free predates computers, and it has a venerable history in the annals of marketing. Chris Anderson, the editor in chief of the "Wired Magazine" and the author of insightful "Long tail," narrates the greatest highlights of the history giving products for free. He also explains the rationale behind how the prices get set in a free market, and the reason why in the absence of almost any production costs we can expect products to eventually end up free. The reason that there is a proliferation of free nowadays has everything to do with the fact that the cost of creating and moving bits of information around is essentially zero.
Anderson spends an entire chapter defending the free model against its many critics. He takes every common objection to free that has been heard in recent years and provides a cogent and well-informed refutation. How convincing his arguments are, however, may depend on your own attitude and point of view.
At the end of the book there is a list of fifty different business models where products or services are given out for free. This is a useful list for anyone considering a cutting-edge modern business, and for the rest of us it gives us an opportunity to take a look at what kinds of things can be obtained for free these days.
Overall, this is an interesting book that takes a look at modern economy form a very unique angle. Only the time will tell if the paradigms used in this analysis will survive the test of time or are they just the latest fad.
The raise of free predates computers, and it has a venerable history in the annals of marketing. Chris Anderson, the editor in chief of the "Wired Magazine" and the author of insightful "Long tail," narrates the greatest highlights of the history giving products for free. He also explains the rationale behind how the prices get set in a free market, and the reason why in the absence of almost any production costs we can expect products to eventually end up free. The reason that there is a proliferation of free nowadays has everything to do with the fact that the cost of creating and moving bits of information around is essentially zero.
Anderson spends an entire chapter defending the free model against its many critics. He takes every common objection to free that has been heard in recent years and provides a cogent and well-informed refutation. How convincing his arguments are, however, may depend on your own attitude and point of view.
At the end of the book there is a list of fifty different business models where products or services are given out for free. This is a useful list for anyone considering a cutting-edge modern business, and for the rest of us it gives us an opportunity to take a look at what kinds of things can be obtained for free these days.
Overall, this is an interesting book that takes a look at modern economy form a very unique angle. Only the time will tell if the paradigms used in this analysis will survive the test of time or are they just the latest fad.
An overstated case
6. Juni 2011
Format:Taschenbuch
Chris Anderson is one of the most astute observers of the tech scene today. His previous book, "The Long Tail", adroitly explained the power of online distribution and how the absence of physical inventory requirements fundamentally alters the way we shop for products. His latest book, "Free: The Future of Radical Price" argues that an economy based on information and digital content will inevitably push costs to zero.
Anderson spends roughly half of the book describing the various meanings of the term 'free', and its chequered past. I could have done without the exposition, and found myself rushing to get to the meat of the book-- those places where Anderson describes different pricing schemes that incorporate elements of free products or services into their overall revenue model. Google, Netflix, and Facebook all receive due attention here, and Anderson is at his best when he describes the rising phenomenon of 'the reputation economy'.
I find Anderson's argument for the inevitability of free digital content somewhat overstated. While he acknowledges that 'free' pricing often amounts to little more than gimmickry, he seems quick to convince the reader that this is not the case with online goods and services. At least one of his examples-- Zecco, the online stock trading platform --recently abandoned its free trading system and has begun to charge for trades like every other platform, perhaps a tacit acknowledgement that free may not be all it is cracked up to be.
The heart of Anderson's argument is that falling processing, bandwidth, and storage costs for digital content are driving the marginal cost of delivering digital services to zero. Companies, therefore, are able to offer such products at effectively zero prices in order to capture that most elusive of goals: customer attention. This, however, ignores the economic idea that just because the cost of delivering a service is zero, one should not necessarily charge zero prices. Anderson argues that in a perfectly competitive world, if one actor does not reduce prices to match costs, it will be rendered obsolete by others who will do so to steal share. But do we live in a perfectly competitive society? Are there not still significant barriers to entry which prevent the lowest-priced entrant from stealing share from incumbent interests?
Anderson's work is, as always, a treat to read. I recommend this title, although I continue to have misgivings about the author's central argument.
Anderson spends roughly half of the book describing the various meanings of the term 'free', and its chequered past. I could have done without the exposition, and found myself rushing to get to the meat of the book-- those places where Anderson describes different pricing schemes that incorporate elements of free products or services into their overall revenue model. Google, Netflix, and Facebook all receive due attention here, and Anderson is at his best when he describes the rising phenomenon of 'the reputation economy'.
I find Anderson's argument for the inevitability of free digital content somewhat overstated. While he acknowledges that 'free' pricing often amounts to little more than gimmickry, he seems quick to convince the reader that this is not the case with online goods and services. At least one of his examples-- Zecco, the online stock trading platform --recently abandoned its free trading system and has begun to charge for trades like every other platform, perhaps a tacit acknowledgement that free may not be all it is cracked up to be.
The heart of Anderson's argument is that falling processing, bandwidth, and storage costs for digital content are driving the marginal cost of delivering digital services to zero. Companies, therefore, are able to offer such products at effectively zero prices in order to capture that most elusive of goals: customer attention. This, however, ignores the economic idea that just because the cost of delivering a service is zero, one should not necessarily charge zero prices. Anderson argues that in a perfectly competitive world, if one actor does not reduce prices to match costs, it will be rendered obsolete by others who will do so to steal share. But do we live in a perfectly competitive society? Are there not still significant barriers to entry which prevent the lowest-priced entrant from stealing share from incumbent interests?
Anderson's work is, as always, a treat to read. I recommend this title, although I continue to have misgivings about the author's central argument.
adeptly explains why and how Free works on the Internet
10. November 2010
Format:Taschenbuch
I like reading Chris Anderson works and I have read his Long Tail. The book Free answered my curiosity on why software / intellectual economy needs to make free up their properties and make part of their selling products as Free. Chris quite clearly explains how Free can help maximizing the reach and how marketers are using and benefitting. At the end Chris Mentions on how different business models work in this new Free Economy. Not every much details with stats like the LongTail but a very good read for those who are curious on how ( and why ) Free works in the Internet Era.
Waren diese Rezensionen hilfreich?
Wir wollen von Ihnen hören.
Kunden diskutieren
|
Das Forum zu diesem Produkt
Fragen stellen, Meinungen austauschen, Einblicke gewinnen Aktive Diskussionen in ähnlichen Foren
Kundendiskussionen durchsuchen
|
Ähnliche Foren
|
||||||||||||||||||||||||||||||||||
Lieblingslisten
Ähnliche Artikel finden
Anhand des Sachgebietes nach ähnlichen Produkten suchen:
Ihr Kommentar
Möchten Sie die Produktinformationen aktualisieren oder Feedback zu den Produktabbildungen geben?
