- Taschenbuch: 416 Seiten
- Verlag: Picador Usa; Auflage: 1 (27. April 2010)
- Sprache: Englisch
- ISBN-10: 0312429622
- ISBN-13: 978-0312429621
- Größe und/oder Gewicht: 1,9 x 14 x 21 cm
- Durchschnittliche Kundenbewertung: 4.3 von 5 Sternen Alle Rezensionen anzeigen (3 Kundenrezensionen)
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Amazon Bestseller-Rang:
Nr. 92.825 in Englische Bücher (Siehe Top 100 in Englische Bücher)
- Nr. 47 in Englische Bücher > Geschichte > Amerika > Südamerika
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Fordlandia
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Produktbeschreibungen
Pressestimmen
"Grandin tells a gripping story of high hopes and deep failure, a saga that in some ways is a morality tale for the American century."—The Boston Globe
"Fascinating. . . Indeed, Joseph Conrad’s Heart of Darkness resonates through every page of this book. . . . a haunting story."—The New York Times Book Review
"Greg Grandin's riveting account of this 'forgotten jungle city' demonstrates that in business, as well as in affairs of state, the means may be abundant but the ends still unachievable."—The Wall Street Journal
"A sometimes horrifying, sometimes hilarious picture of the automaker's attempt to bring the light of American industry to the Amazonian heart of darkness . . . Grandin tells a marvelous tale."—Star Tribune (Minneapolis)
“Grandin, a distinguished historian of U.S. misadventures in Latin America, offers a fluently written, fair-minded guide to the Ford Motor Co.’s jungle escapades. In addition to his research in company records, he has ransacked the many Ford biographies to assemble a telling portrait of his central character.”—Brian Ladd, San Francisco Chronicle
“Grandin offers the thoroughly remarkable story of Henry Ford’s attempt, from the 1920s through 1945, to transform part of Brazil’s Amazon River basin into a rubber plantation and eponymous American-style company town: Fordlandia. Grandin has found a fascinating vehicle to illuminate the many contradictions of Henry Ford. . . Readers may find it a cautionary tale for the 21st century.”—Publishers Weekly, starred review
“Excellent history. . . Fordlandia is keenly and emotionally observed and a potent record of the last hundred years of economic thinking and U.S./South American relations in the form of a blunt blow to the head.”—M.E. Collins, The Chicago Sun-Times
“Written with a flair and deftness that one might expect to find in a well-crafted novel. . . he brings to life the rogues and cranks who animate this tale. . . Excellent.”—The American Conservative
“Fordlandia was, ultimately, the classic American parable of a failed Utopia, of soft dreams running aground on a hard world—which tends to make the most compelling tale of all. It’s such an engrossing story that one wonders why it has never been told before in book-length form. Grandin takes full command of a complicated narrative with numerous threads, and the story spills out in precisely the right tone—about midway between Joseph Conrad and Evelyn Waugh.”—The American Scholar
“An engaging and passionately written history. . . Grandin is alert to the tragedy and the unexpected moments of comedy in the story, which is at times reminiscent of both Joseph Conrad’s Heart of Darkness and Mark Twain’s The Adventures of Huckleberry Finn.”—Paul Maliszewski, Wilson Quarterly
“Defines the old cliché that the truth is stranger than fiction. . . It is a masterful portrayal of capitalism and social paternalism unleashed to disastrous effect.”—Nancy Bass Wyden, The Daily Beast
“Grandin’s account is an epic tale of a clash between cultures, values, men, and nature.”—David Siegfried, Booklist
“Stranger than fiction but with power of a first-rate novel to probe for the deepest truths, Fordlandia is an extraordinary story of American hubris. Out of the Amazon jungle, Greg Grandin brings us an unforgettable tale about the tragic limitations of a capitalist utopia.”—Steve Fraser, author of Wall Street: America's Dream Palace
“Greg Grandin’s Fordlandia brings to light a fascinating but little known episode in the long history of Henry Ford and the Ford Motor Company. The auto magnate’s experiment with a vast rubber plantation in the Brazilian jungle involved not only economic and ecological issues of the greatest importance, but a cultural crusade to export the American Way of Life. Grandin’s penetrating, provocative analysis raises important questions about the complex impulses driving the global expansion of modern capitalism.”—Steven Watts, author of The Peoples Tycoon: Henry Ford and the American Century
“Grandin places the Ford story within in a much broader social history of Amazonia, and rather than a saga of some novelty or the vanity of the rich, makes the resistance and the failure part of a larger Amazonian history rather than just the exotic ambitions of a man with too much money.”—Susanna Hecht, Professor, School of Public Affairs and Institute of the Environment and co-author of Defenders of the Forest
“Grandin places the Ford story within in a much broader social history of Amazonia, and rather than a saga of some novelty or the vanity of the rich, makes the resistance and the failure part of a larger Amazonian history rather than just the exotic ambitions of a man with too much money.”—Susanna Hecht, Professor, School of Public Affairs and Institute of the Environment and co-author of Defenders of the Forest
“As a reader, I was fascinated by this account of Henry Ford’s short-lived rainforest Utopia, complete with golf course and square dances. As a writer, I envy Greg Grandin for finding such an intriguing subject—whose decline and fall has an eerie resonance at our own historical moment today.”—Adam Hochschild, author of King Leopold’s Ghost
“Magic happens when a gifted historian and master storyteller finds a treasure trove of untapped materials to exploit. And Greg Grandin’s book on Fordlandia is simply magical. Here is the truly epic tale of American adventurers dispatched by Henry Ford in 1928 to conquer and civilize the Amazon by constructing an industrial/agricultural utopia the size of Tennessee. Among the dozens of reasons I will be recommending Fordlandia to friends, family, colleagues, and students is the scale and pace of the narrative, the remarkable cast of characters, the brilliantly detailed descriptions of the Brazilian jungle, and what may be the best portrait we have of Henry Ford in his final years as he struggles to recapture control of the mighty forces he has unleashed.”—David Nasaw, the Arthur M. Schlesinger, Jr. Professor of History at the CUNY Graduate Center and author of Andrew Carnegie
Kurzbeschreibung
1927 kauft Henry Ford, Gründer des Ford- Konzerns und reichster Mann der Welt, ein riesiges Areal im Amazonasgebiet Brasiliens. Dort wollte er in Massenproduktion Gummi herstellen - und Ordnung, Effizienz, Produktivität in die Wildnis bringen, den Dschungel zähmen, den Fluss zügeln. Vor allem aber wollte er hier 'sein' Amerika errichten, mit hübschen Häusern, geraden Straßen und maßvollem Puritanismus. 1945 war 'Fordlandia' eine teure Ruine, in die Henry Ford selbst nie einen Fuß gesetzt hatte.
Nominiert für den National Book Award 2009
Nominiert für den National Book Award 2009
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Kundenrezensionen
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1 von 1 Kunden fanden die folgende Rezension hilfreich
Format:Taschenbuch
Im Zuge seiner Strategie die komplette Wertschöpfungskette der Automobilherstellung zu beherrschen, beschloss Hernry Ford in die Kautschukproduktion einzusteigen. Fatalerweise war diese Entscheidung aber von seinen Vorstellungen der "richtigen" Lebensweise mehr als nur mitbestimmt und so startete er den langjährigen versuch am Amazonas nicht nur Kautschuk in Plantagen zu erzeugen sondern gleichzeitig auch noch dies mit einem Mustersiedlungsprojekt zu verbinden. Beide Ziele nahmen keine Rücksicht auf die wirklichen Bedingungen vor Ort und wurden daher zu seinem grössten Misserfolg, der sich wegen seier Beratungsresistenz über Jahrzente hinzog.
Gut und flüssig geschrieben aber ich hätte mir doch etwas mehr Bild und Kartenmaterial gewünscht, deshalb nur 4 Sterne.
Gut und flüssig geschrieben aber ich hätte mir doch etwas mehr Bild und Kartenmaterial gewünscht, deshalb nur 4 Sterne.
Format:Taschenbuch
Ford plant eine Sidelung im Dschungel, die als Kautschuk-Lieferant für die Reifen seiner Autoproduktion dienen soll.
Technikgläubig mit einer can-do Attitude vertrauen seine Ingenieure darauf alles richten zu können. Doch was mit dem Ziel einer Kautschukproduktion startet mutiert immer mehr zum Experiment die Lebens- und Arbeitsweise des amerikanischen Mittelwestens in den brasilianischen Dschungel zu transplantieren.
Die Fordmanager - eingeschworen auf die Ansichten ihres Chefs glauben alles selbst richten zu können - so gibt es paradoxerweise kaum jemanden der Erahrung mit der Anpflanzung von Kautschuk hat in der Mannschaft.
Nach einem harten Start scheint es irgendwann fast geschafft, bis dann doch wieder die Rahmenbedingungen wie Klima, Anbaubedingungen, Arbeitsbedingungen und Politik alles zunichte machen.
Neben den Ereignissen am Amazonas gewinnt der Leser viele Einblicke in die Ansichten Fords (sozusagen eine Biographie des älteren Fords) und Abrisse zu der Arbeitsweise des Fordkonzerns in den 20ern und 30ern, speziell im Umgang mit den arbeitern und den Gewerkschaften.
Technikgläubig mit einer can-do Attitude vertrauen seine Ingenieure darauf alles richten zu können. Doch was mit dem Ziel einer Kautschukproduktion startet mutiert immer mehr zum Experiment die Lebens- und Arbeitsweise des amerikanischen Mittelwestens in den brasilianischen Dschungel zu transplantieren.
Die Fordmanager - eingeschworen auf die Ansichten ihres Chefs glauben alles selbst richten zu können - so gibt es paradoxerweise kaum jemanden der Erahrung mit der Anpflanzung von Kautschuk hat in der Mannschaft.
Nach einem harten Start scheint es irgendwann fast geschafft, bis dann doch wieder die Rahmenbedingungen wie Klima, Anbaubedingungen, Arbeitsbedingungen und Politik alles zunichte machen.
Neben den Ereignissen am Amazonas gewinnt der Leser viele Einblicke in die Ansichten Fords (sozusagen eine Biographie des älteren Fords) und Abrisse zu der Arbeitsweise des Fordkonzerns in den 20ern und 30ern, speziell im Umgang mit den arbeitern und den Gewerkschaften.
Format:Taschenbuch
"Pride goes before destruction,
And a haughty spirit before a fall." -- Proverbs 16:18 (NKJV)
Henry Ford prided himself on rationalizing the economic model of the assembly line by preparing, if necessary, to develop his own raw materials so that neither shortages nor costs would derail his search for ultimate efficiency. Like many before him and many since then, Ford found out the limits of his business concept the hard way . . . by seeing others develop better alternatives that undermined his company's success.
One of these concepts involved avoiding the risk of paying too much for rubber, an essential raw material for tires and components. Rubber originally came from wild harvesting in the Amazon before some seeds were taken to Southeast Asia where plantation operations revolutionized production and lowered costs. Ford dreamed of creating massive, industrial-style plantations in the Amazon. His only problem was that he didn't bother to check out the agricultural facts: It was a bad idea because rubber plants are very vulnerable to disease in the Amazon when planted close together. Employ the same idea in other parts of the world, as Firestone did in Africa, and it would have worked.
A series of other miscalculations and errors followed so that Fordlandia became an expensive social experiment into creating Midwestern-style living in the jungle. Historian Greg Grandin expands the story to provide a glimpse into Henry Ford's personal philosophies and management style.
The results of trying to establish Fordlandia and the later developments were bad for virtually everyone, the typical consequences of ill-considered ventures.
The book will tell you more than you could expect to learn on your own about this obscure Ford venture. You will also probably learn more about Henry Ford and his weaknesses than you wanted to learn. I would have enjoyed the book more if it had been briefer and more focused on just telling the Amazon part of the story.
And a haughty spirit before a fall." -- Proverbs 16:18 (NKJV)
Henry Ford prided himself on rationalizing the economic model of the assembly line by preparing, if necessary, to develop his own raw materials so that neither shortages nor costs would derail his search for ultimate efficiency. Like many before him and many since then, Ford found out the limits of his business concept the hard way . . . by seeing others develop better alternatives that undermined his company's success.
One of these concepts involved avoiding the risk of paying too much for rubber, an essential raw material for tires and components. Rubber originally came from wild harvesting in the Amazon before some seeds were taken to Southeast Asia where plantation operations revolutionized production and lowered costs. Ford dreamed of creating massive, industrial-style plantations in the Amazon. His only problem was that he didn't bother to check out the agricultural facts: It was a bad idea because rubber plants are very vulnerable to disease in the Amazon when planted close together. Employ the same idea in other parts of the world, as Firestone did in Africa, and it would have worked.
A series of other miscalculations and errors followed so that Fordlandia became an expensive social experiment into creating Midwestern-style living in the jungle. Historian Greg Grandin expands the story to provide a glimpse into Henry Ford's personal philosophies and management style.
The results of trying to establish Fordlandia and the later developments were bad for virtually everyone, the typical consequences of ill-considered ventures.
The book will tell you more than you could expect to learn on your own about this obscure Ford venture. You will also probably learn more about Henry Ford and his weaknesses than you wanted to learn. I would have enjoyed the book more if it had been briefer and more focused on just telling the Amazon part of the story.
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