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Fordlandia: The Rise and Fall of Henry Ford's Forgotten Jungle City [Kindle Edition]

Greg Grandin
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Hugo Chavez on author's previous book: 'What is happening today in Latin America? To answer this question, read Empire's Workshop.' 'Henry Ford's vast project of building a city in the Amazonian jungle to provide his car factories with a reliable supply of rubber was greeted as a heroic civilizing mission when it started, and damned as catastrophic Western hubris when it failed. The saga remains an irresistible parable, both tragic and comic. I cannot stop thinking of Ford's homesick managers staring glumly at the vultures overhead and dreaming of the pigeons back in Detroit. Greg Grandin's wonderful 'Fordlandia' (Icon) is alive to every nuance of the story but is sparing with the condescension of posterity, reminding us that Brazil's own loggers and soy farmers are ploughing the same cruel furrows today.' -- TLS "Fordlandia' by Greg Grandin, is about Henry Ford's doomed attempt to build a rubber plantation in the Amazon. It's an incredible story, and one which has many lessons (still unlearnt) about how the northern hemisphere misunderstands South America.' -- Alex Bellos 'The story of Ford's not-so-excellent adventure in the jungle is a writer's dream and Greg Grandin takes full advantage of its dramatic potential...Grandin's assessment of Ford is by turns critical and sympathetic, but always subtle.' -- London Review of Books 'Well written account of a forgotten chapter of industrial history...Grandin effectively underscores how Fordlandia is also the story of Ford's own contradictions - and by extension, those of the modern world...' -- Times Literary Supplement 'An absorbing account of the forgotten jungle venture ... Grandin tells the story of Ford's hubris with great skill and panache. His book works both as a gripping narrative of extraordinary events and as a telling fable of a dream destroyed by harsh realities.' -- Nick Rennison, Waterstones Books Quarterly 'A case history combining some of the tragic elements of Joseph Conrad's 'Heart of Darkness' alongside the naive innocence of Conan Doyle's The Lost World... An extraordinary tale of pride and stubbornness, a struggle on behalf of capitalism by a man who was convinced that industrialisation had given him the strength and know-how to bring even a mighty river like the Amazon to heel.' -- Daily Telegraph 'Greg Grandin's compelling new book [is] both a merciless expose of misplaced idealism and a detailed study of the economic forces behind it.' -- Guardian 'Grandin's generous, pin-sharp book ... is, above all, a tale of Ozymandian hubris.' -- Sunday Times 'Grandin has a fine time excavating the collapsed ruins of a corrupted dream.' -- Times 'An amazing story, brilliantly told. 10/10' -- Press Association 'Thoroughly researched and carefully written.' -- Andrew Anthony, Observer 'The story is a gift to any writer and Grandin tells it with an easy wit and academic rigour.' -- Hugh Thomson, Independent 'Magic happens when a gifted historian and master storyteller finds a treasure trove of untapped materials to exploit. And Greg Grandin's book on Fordlandia is simply magical. Here is the truly epic tale of American adventurers dispatched by Henry Ford in 1928 to conquer and civilize the Amazon by constructing an industrial/agricultural utopia the size of Tennessee. Among the dozens of reasons I will be recommending 'Fordlandia' to friends, family, colleagues, and students is the scale and pace of the narrative, the remarkable cast of characters, the brilliantly detailed descriptions of the Brazilian jungle and what may be the best portrait we have of Henry Ford in his final years, as he struggles to recapture control of the mighty forces he has unleashed.' -- David Nasaw, author of 'Andrew Carnegie' "Fordlandia' brings to light a fascinating but little known episode in the long history of Henry Ford. His in the Brazilian jungle involved not only economic and ecological issues of the greatest importance, but a cultural crusade to export the American Way of Life. Grandin's analysis is penetrating, provocative, and raises crucial questions.' -- Steven Watts, author of 'The People's Tycoon: Henry Ford and the American Century' 'Stranger than fiction but with the power of a first-rate novel to probe for the deepest truths, 'Fordlandia' is an extraordinary story of American hubris... an unforgettable tale about the tragic limitations of an industrial utopia.' -- Steve Fraser, author of 'Wall Street: America's Dream Palace' 'As a reader, I was fascinated by this account of Henry Ford's short-lived rain-forest utopia, complete with golf course and square dances. As a writer, I envy Greg Grandin for finding such an intriguing subject-whose decline and fall has an eerie resonance at our own historical moment.' -- Adam Hochschild, author of 'King Leopold's Ghost' 'In placing the Ford story within in a broad social history of Amazonia, Grandin has given us something much more important than the saga of some novelty or of the exotic ambitions of a man with too much money.' -- Susanna Hecht, author of 'Defenders of the Forest' 'For all of his grand accomplishments, Henry Ford had equally spectacular boondoggles. Historian Greg Grandin brilliantly recounts Ford's failed experiments in building a utopian community deep in the Amazon Basin. Highly recommended!' -- Douglas Brinkley, author of 'Wheels for the World: Henry Ford, His Company, and a Century of Progress' 'Proving that truth can indeed be stranger than fiction, Fordlandia is the story of Henry Ford's ill-advised attempt to transform raw Brazilian rainforest into homespun slices of Americana. With sales of his Model-T booming, the automotive tycoon saw an opportunity to expand ...' -- Amazon Best of the Month 'Rich and frequently hilarious.' -- Sunday Times 'The intriguing story of the forgotten city deep in the Brazilian Amazon where Henry Ford planned to build a utopian settlement: an America in his own image. He spent a fortune on the project but never set foot there, and soon it was abandoned in ruins.' -- Bookseller 'Fordlandia is both fascinating and beyond fiction' 'This story of a man's battle to conquer nature and his own desires still resonates today' 'Grandin has written a gem of a book- perfect material for a Werner Herzog film' -- Bookseller's choice 'Grandin's research is filled with novelistic detours that keep the 'Fordlandia' story enthralling despite the slow death the city experienced.' -- Mike Pursley, Fortean Times "The fate of Ford's prehab city in Brazil, vividly described in this definitive account, holds a stark warning for today's proponents of 'Charter cities.'" 'It's a safe bet there won't be a more definitive account' -- Andrew Antony, Observer 'The book is filled with amazing asides and unbelievable stories, and paints a picture of a man who changed the way we live and work.' -- Robert Dex, Press Association 'The car manufacturer Henry Ford dominates this remarkable book, managing, like Falstaff, to be its tragic hero, villain, and comic relief all at the same time.' 'This is an extraordinary story, crisply told, its teller aghast throughout.' -- Spectator 'Nothing demonstrates the eccentricity more than 'Fordlandia." -- Hugh Thomson, Independent 'The stunning, never before told story of the quixotic attempt to recreate small-town America in the heart of the Amazon' -- Good reads "Fordlandia' is a wonderful primer on Henry Ford - a deeply contradictory and confusing person if ever there was one...'Fordlandia' is everything that a popular history book should be - and in a thought-provoking epilogue, Grandin lays out the realities of the Amazon's current plight, in the context of which, Ford's interventions look like small beer indeed.' -- Simon Appleby, Book Geeks 'It combines readability with detailed research.' -- The BookBag 'The book is illustrated throughout with contemporary photographs from 'Fordlandia.' I much appreciated these because without them I might have been tempted to doubt some of the more incredible stories told in these unusual book...' -- Common Reader 'I found this a fascinating book. Greg Grandin skilfully blends company history and personal stories to create a very readable account of this almost unbelievable industrial hubris.' -- Common Reader 'Grandin is an excellent companion for a trip into the jungle; 'Fordlandia' has solid notes throughout and is indicative of not only the author's depth of research but also of his ability to tell a story.' -- Keith Ruffles, The Daily Rant 'Grandin is a historian of Latin America, and that area is where he shines - telling of the relationship of Ford with Brazilian politicians, the rise and fall of the rubber-tapper economy and the nonindustrial culture of the Brazilian workers.' -- Bruce Ramsey, Seattle Times 'The story, in a gifted writer's hands, is an epic cultural clash, now almost entirely forgotten.' -- Brian Bethune, Macleans 'Works both as a nice bit of recovered history and a parable.' -- Kirkus Reviews 'With Fordlandia, Greg Grandin, a professor of history at New York University, tells a haunting story that falls squarely into this tradition: Henry's Ford's failed endeavor to export Main Street America to the jungles of Brazil.' -- Ben Macintyre, New York Times Book Review 'Greg Grandin's riveting account of this "forgotten jungle city" demonstrates that in business, as well as in affairs of state, the means may be abundant but the ends still unachievable.' -- Stuart Ferguson, Wall Street Journal 'Greg Grandin... tells a gripping story of high hopes and deep failure, a saga that in some ways is a morality tale for the American century, when scores of efforts to plant our values and harvest foreign dollars brought disappointment, sometimes even despair.' -- David M. Shribman, Boston Sunday Globe 'Grandin gives an exhaustive account of the project's failure and of the light it sheds on Ford.' -- New Yorker 'Thoroughly researched account of Ford's ill-fated Amazonian rubber plantation.' -- Aaron Leitko, Washington Post 'Grandin, a distinguished historian of U.S. misadventures in Latin America, offers a fluently written, fair-minded guide to the Ford Motor Co.'s jungle escapades. In addition to his research in company records, he has ransacked ...


The stunning, never before told story of the quixotic attempt to recreate small-town America in the heart of the Amazon

In 1927, Henry Ford, the richest man in the world, bought a tract of land twice the size of Delaware in the Brazilian Amazon. His intention was to grow rubber, but the project rapidly evolved into a more ambitious bid to export America itself, along with its golf courses, ice-cream shops, bandstands, indoor plumbing, and Model Ts rolling down broad streets.

Fordlandia, as the settlement was called, quickly became the site of an epic clash. On one side was the car magnate, lean, austere, the man who reduced industrial production to its simplest motions; on the other, the Amazon, lush, extravagant, the most complex ecological system on the planet. Ford’s early success in imposing time clocks and square dances on the jungle soon collapsed, as indigenous workers, rejecting his midwestern Puritanism, turned the place into a ribald tropical boomtown. Fordlandia’s eventual demise as a rubber plantation foreshadowed the practices that today are laying waste to the rain forest.

More than a parable of one man’s arrogant attempt to force his will on the natural world, Fordlandia depicts a desperate quest to salvage the bygone America that the Ford factory system did much to dispatch. As Greg Grandin shows in this gripping and mordantly observed history, Ford’s great delusion was not that the Amazon could be tamed but that the forces of capitalism, once released, might yet be contained.

Fordlandia is a 2009 National Book Award Finalist for Nonfiction.


  • Format: Kindle Edition
  • Dateigröße: 2993 KB
  • Seitenzahl der Print-Ausgabe: 432 Seiten
  • Verlag: Metropolitan Books; Auflage: 1 (27. April 2010)
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • Text-to-Speech (Vorlesemodus): Aktiviert
  • X-Ray:
  • Word Wise: Nicht aktiviert
  • Durchschnittliche Kundenbewertung: 4.5 von 5 Sternen  Alle Rezensionen anzeigen (6 Kundenrezensionen)
  • Amazon Bestseller-Rang: #319.371 Bezahlt in Kindle-Shop (Siehe Top 100 Bezahlt in Kindle-Shop)

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1 von 1 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Henry Ford im Dschungel 6. April 2010
Von M. Grün
Format:Taschenbuch|Verifizierter Kauf
Im Zuge seiner Strategie die komplette Wertschöpfungskette der Automobilherstellung zu beherrschen, beschloss Hernry Ford in die Kautschukproduktion einzusteigen. Fatalerweise war diese Entscheidung aber von seinen Vorstellungen der "richtigen" Lebensweise mehr als nur mitbestimmt und so startete er den langjährigen versuch am Amazonas nicht nur Kautschuk in Plantagen zu erzeugen sondern gleichzeitig auch noch dies mit einem Mustersiedlungsprojekt zu verbinden. Beide Ziele nahmen keine Rücksicht auf die wirklichen Bedingungen vor Ort und wurden daher zu seinem grössten Misserfolg, der sich wegen seier Beratungsresistenz über Jahrzente hinzog.
Gut und flüssig geschrieben aber ich hätte mir doch etwas mehr Bild und Kartenmaterial gewünscht, deshalb nur 4 Sterne.
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4.0 von 5 Sternen 4,5 Sterne 8. Juli 2014
Format:Kindle Edition|Verifizierter Kauf
Ich bin auf den Begriff Fordlandia gestoßen, als ich ein herausragend fotografiertes Bild eines Berufsfotografen gesehen habe und sodann in Wikipedia über Fordlandia gelesen habe.

Zum Buch: Das kuriose Thema ist ergiebig und der Text ist gut bis sehr gut geschrieben. Durch die Bilder hat sich in meinem Kopf während des Lesens ein überraschend "plastisches" Bild von Fordlandia entwickelt (die Qualität der Bilder auf dem Kindle bildete zwar keinen Meilenstein der Technologie, ich würde sagen, die Qualität der Abbildungsleistung war in Ordnung). Im Verlauf der Handlung wird H. Ford immer mehr eingeflochten , weswegen das Buch gegen Ende in Richtung Biographie von H. Ford geht. Auch diese Teile empfand ich informativ und gut geschrieben.

Ich schwanke bei der Benotung zwischen vier und fünf Sternen.

Um die Kategorie mit fünf Sternen nicht zu inflationieren, habe ich auf vier Sterne abgerundet.
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5.0 von 5 Sternen Fordlandia 10. Februar 2014
Format:Taschenbuch|Verifizierter Kauf
Großartige Lektüre für Spezialisten. Wie Henry Ford versuchte, den American Way of Life nach Brasilien zu bringen und im tropischen Dschungel ein vorstädtisches Detroit (mit Alkoholverbot und Sonntagsschule) schaffen wollte, welche kommerziellen und kriegsstrategischen Ziele er verfolgte, und wie er dabei grandios scheiterte.
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