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Forbes' Greatest Business Stories of All Time: 20 Inspiring Tales of Entrepreneurs Who Changed the Way We Live and Do Business [Englisch] [Gebundene Ausgabe]

Forbes Magazine Staff , Daniel Gross
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Kurzbeschreibung

24. Oktober 1996 Business
Robert Morris: America's First Financier
 
Cyrus McCormick's Reaper and the Industrialization of Farming
 
John D. Rockefeller and the Modern Corporation
 
J. P. Morgan Saves the Country
 
Henry Ford and the Model T
 
Charles Merrill and the Democratization of Stock Ownership
 
David Sarnoff, RCA, and the Rise of Broadcasting
 
Walt Disney and his Family-Entertainment Empire
 
John Johnson: Finding the Black Consumer
 
David Ogilvy and the Creation of Modern Advertising
 
Ray Kroc, McDonald's, and the Fast-Food Industry
 
Betting the Company: Joseph Wilson and the Xerox 914
 
American Express and the Charge Card
 
Mary Kay Ash and her Corporate Culture for Women
 
Intel's Microprocessor and the Computer Revolution
 
Sam Walton, Wal-Mart, and the Discounting of America
 
William McGowan and MCI: A New World of Telecommunications
 
The Turnaround at Harley-Davidson
 
Kohlberg Kravis Roberts & Co. and the Leveraged Buyout
 
William Gates and the Dominance of Microsoft
 
A Byron Preiss Visual Publications book
 
What do Bill Gates, Henry Ford, J. P. Morgan, Mary Kay Ash, and Walt Disney have in common? Uncompromising vision, a willingness to take risks, and exceptional business acumen. Not only did these individuals amass great fortunes, they revolutionized the business world and helped shape society as we know it.
 
While most of us have a general knowledge of these and other legendary figures, few know the details of their exceptional careers. Daniel Gross and the Editors of Forbes magazine, one of the world's foremost business publications, present twenty fascinating stories. You'll meet the personalities behind some of the best-known name brands in history, including McDonald's, Harley-Davidson, RCA, Merrill Lynch, Xerox, Wal-Mart, and Standard Oil, among others.
 
Forbes Greatest Business Stories of All Time draws on a wealth of sources to offer this priceless collection. The book brings to life extraordinary achievements, many of them forgotten or little known: how Robert Morris, the preeminent merchant of the eighteenth century, financed the American Revolution with his personal credit; how Ray Kroc used a shrewd real estate strategy to turn a faltering hamburger franchise operation into a fast-food empire; and how Mary Kay Ash built a billion-dollar direct sales cosmetics company by preaching a message of economic empowerment to women.
 
Covering industries ranging from oil to cosmetics, from the eighteenth century up to the present, Forbes Greatest Business Stories of All Time celebrates larger-than-life ambition, inspired leadership, wheeling and dealing, and hard work. These tales are as entertaining as they are informative-an essential tool for business enthusiasts and anyone interested in how our modern commercial culture was built.

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Produktinformation

  • Gebundene Ausgabe: 362 Seiten
  • Verlag: John Wiley & Sons; Auflage: 1. Auflage (24. Oktober 1996)
  • Sprache: Englisch
  • ISBN-10: 0471143146
  • ISBN-13: 978-0471143147
  • Größe und/oder Gewicht: 23 x 16 x 3 cm
  • Durchschnittliche Kundenbewertung: 4.5 von 5 Sternen  Alle Rezensionen anzeigen (8 Kundenrezensionen)
  • Amazon Bestseller-Rang: Nr. 538.304 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
  • Komplettes Inhaltsverzeichnis ansehen

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Produktbeschreibungen

Amazon.de

Historian and journalist Daniel Gross has produced a collection of profiles of corporate high-achievers that is exceptionally informative, extremely entertaining, and endlessly inspiring. In Forbes Greatest Business Stories of All Time, Gross examines 20 pioneering risk-takers who refused to compromise and were ultimately rewarded for their efforts. From the richest man in America during Revolutionary times (Robert Morris) to its richest man today (Bill Gates), the book tracks industrialists, corporate kings, financiers, and visionaries, including J. P. Morgan, Walt Disney, Ray Kroc, and Mary Kay Ash in a manner that shows why all are worth studying. -- Dieser Text bezieht sich auf eine andere Ausgabe: Taschenbuch .

Synopsis

What do Bill Gates, Henry Ford, J. P. Morgan, Mary Kay Ash, and Walt Disney all have in common? Uncompromising vision, a willingness to take risks, and exceptional business acumen. Not only did these individuals amass great fortunes, they revolutionized the business world and helped shape society as we know it. Theirs are just a few of the stories collected in this anthology of commercial ingenuity. Drawing on a wealth of sources, this priceless collection brings to life extraordinary achievements, many of them forgotten or little known: how Robert Morris, the preeminent merchant of the eighteenth century, financed the American Revolution with his personal credit; how Ray Kroc used a shrewd real estate strategy to turn a faltering hamburger franchise operation into the McDonald's fast food empire; and how Mary Kay Ash built a billion-dollar direct sales cosmetics company by preaching a message of economic empowerment to women. Enlightening and fascinating, Forbes(r) Greatest Business Stories of All Time celebrates larger-than-life ambition, inspired leadership, wheeling and dealing, and hard work. Forbes is a registered trademark of Forbes Inc.

Its use is pursuant to a license agreement with Forbes Inc.


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Einleitungssatz
As the richest person in America during the Revolutionary War, Robert Morris was commonly known by the single name that encompassed his profession, his accomplishment, and his genius: he was referred to simply as "the Financier." Lesen Sie die erste Seite
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Kundenrezensionen

4.5 von 5 Sternen
4.5 von 5 Sternen
Die hilfreichsten Kundenrezensionen
1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen They Really Are 11. Januar 2000
Format:Gebundene Ausgabe
Each chapter offers a profile of a major contributor to the evolution of American business history, beginning with one of my ancestors, Robert Morris (America's "first real businessman"), and concluding with Bill Gates ("Microsoft's cofounder and guiding spirit"). In between, Gross and his associates also examine other great leaders such as McCormick, Rockefeller, Morgan, Ford, Merrill, Sarnoff, Disney, Johnson, Ogilvy, Kroc, Wilson, Ash, Walton, and McGowan as well as major corporations such as American Express, Intel, Harley-Davidson, and Kohlberg Kravis Roberts & Co. The reader is told, "This book is about heroes" and it really is.
Using the most effective strategies and devices of a storyteller, the authors examine biographical information within an historical context, sustaining interest with anecdotes while providing insights as to the causes and effects of each subject's accomplishments. For Morris, essentially the economic survival of thirteen colonies during their struggle for independence. For McCormick, the industrialization of agriculture. For Rockefeller, the creation and development of the modern corporation. For Morgan, saving a nation's financial system. For Ford, mass-producing affordable personal transportation. For Merrill, broadening the base of stock ownership to include those, among others, for whom the Ford Motor Company manufactured automobiles. Each of the other "heroes" discussed made equally important contributions.
A brief review such as this can only suggest (albeit inadequately) the wealth of information to be found in Greatest Business Stories of All Time. The prose has snap, crackle, and pop. The focus is crystal clear. The lessons to be learned from the careers examined are of incalculable value.
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War diese Rezension für Sie hilfreich?
4.0 von 5 Sternen Insightful Summaries 11. Mai 2000
Format:Taschenbuch
I found the stories in the book very interesting. They covered a a wide spectrum of industries and spanned over a long time frame. The stories clearly illustrated the most important business figures of the particular time and industry.
However, I thought the stories were lacking in detail to make it truly a great read. After reading the book, I felt that I was introduced to the great figures in business. But to know them better, I have to read another book.
For example, I knew something about Henry Ford before reading the book. In the story about Henry Ford, I found it superficial. However, in other stories that I was not familiar with the protagonist, like McGowan, I found the story illuminating. I never knew the telecommunications business could be so interesting.
As such, I recommend this book to people who wants to know some of the greatest people in business. But to those who want to find out about the secrets to their success, the answer will lie in other more detailed books.
War diese Rezension für Sie hilfreich?
Format:Gebundene Ausgabe
A great book about the people who made a real difference in shaping the present that we live in and influencing the future as it will become.
From Robert Morris to Bill Gates; the books takes you on a promonade into their kingdoms. Explaining to the reader many valuable information about each "tycoon's" personality, enterprise, industry, and the general business environment in his particular era.
I personally enjoyed the chapters on David Ogilvy, Ray Croc, Sam Walton, Walt Disney, Joseph Wilson, Henry Ford and Harley Davidson.
The book portrays many successful personalities and companies that will be of interest to people in varying specializations within Business.
An enjoyable read and a good reference.
Also read "Lessons from the Top" and "Radical Marketing"
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4.0 von 5 Sternen Inspirational tales of the Giants of Industry 8. Juli 1997
Von Ein Kunde
Format:Gebundene Ausgabe
This book gives a phenomenal review of the challenge that the industrial griants of our country have faced and how they have overcome them. It beautifully describes the triumph of will experienced from business leaders of all kinds from Ford to Gates. This is a book for anyone who plans on being the next billionare of the 21st century
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