- Gebundene Ausgabe: 368 Seiten
- Verlag: HarperBusiness; Auflage: illustrated edition (6. Januar 2004)
- Sprache: Englisch
- ISBN-10: 0060540346
- ISBN-13: 978-0060540340
- Größe und/oder Gewicht: 23,4 x 15,7 x 3,6 cm
- Durchschnittliche Kundenbewertung: 4.0 von 5 Sternen Alle Rezensionen anzeigen (1 Kundenrezension)
- Amazon Bestseller-Rang: Nr. 1.238.490 in Englische Bücher (Siehe Top 100 in Englische Bücher)
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Produktbeschreibungen
From Booklist
As a senior writer at Fortune magazine, Munk began research for an article on Jerry Levin and the AOL Time Warner deal in the fall of 2000. Although that particular article was shelved, her work led to two pieces in Vanity Fair and a full-blown research project that culminated in this solidly researched, steadily paced book. Time magazine, first published in 1923 by Henry Luce, was the first in a series of wildly successful publications (including Life, Fortune, and Sports Illustrated) that set the tone for American public opinion and created a high-minded atmosphere that pervaded the company for years. In 1972, with television overshadowing print media, Jerry Levin revitalized the company by merging with Warner Cable in a stroke of genius that introduced satellite TV and the cable premium channel HBO. In 2000, the unprecedented merger with AOL was supposed to revive the company once again--and was a disaster of massive proportions for everyone but Steve Case and the former employees of AOL. The fallout included a loss of $220 billion in shareholder value and more than 30 lawsuits against the company and its executives. Although the merger has been covered extensively, this appears to be the most comprehensive and impartial account to date. David Siegfried
Copyright © American Library Association. All rights reserved
Copyright © American Library Association. All rights reserved
Pressestimmen
“Eminently enjoyable...a gossipy, in-depth look at a deal doomed from the start. A-” (Entertainment Weekly )
“[A] delightfully scathing account of the AOL/Time Warner merger… ” (Smart Money )
“Superb... a tour de force that explores the motivations and actions of all the key players.” (Fast Company )
“Marrying exemplary reporting with lively, lucid writing, Munk makes a devastating case that Levin wrecked the legacy of Henry Luce.” (New York Times Book Review )
“A gossipy tragicomedy that surely has Time founder Henry Luce making like a DVD in his good methodist grave.” (Wall Street Journal )
“The best read...a sharp-edged narrative.” (Barron's )
“The most detailed account yet. . . . a compelling, fast-paced narrative.” (Financial Times )
“A mesmerizing tale of corporate intrigue.” (Philadelphia Inquirer )
“[A] delightfully scathing account of the AOL/Time Warner merger… ” (Smart Money )
“Superb... a tour de force that explores the motivations and actions of all the key players.” (Fast Company )
“Marrying exemplary reporting with lively, lucid writing, Munk makes a devastating case that Levin wrecked the legacy of Henry Luce.” (New York Times Book Review )
“A gossipy tragicomedy that surely has Time founder Henry Luce making like a DVD in his good methodist grave.” (Wall Street Journal )
“The best read...a sharp-edged narrative.” (Barron's )
“The most detailed account yet. . . . a compelling, fast-paced narrative.” (Financial Times )
“A mesmerizing tale of corporate intrigue.” (Philadelphia Inquirer )
In diesem Buch
(Mehr dazu)
Einleitungssatz
BY ALL ACCOUNTS, HENRY ROBINSON LUCE WAS ENDOWED WITH moral certainty at birth. Lesen Sie die erste Seite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
BY ALL ACCOUNTS, HENRY ROBINSON LUCE WAS ENDOWED WITH moral certainty at birth. Lesen Sie die erste Seite
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Format:Taschenbuch
Having read Stealing Time by Alec Klein, I was sure that I didn't want to read another book about the AOL-Time Warner fiasco. But then I happened to see the cover of this book at the library and couldn't resist its delightful cover. And I'm glad that the cover drew me in.
Ms. Munk has written a delightful story of the world's worst large merger that features lots of texture about the key players (especially Gerry Levin) and is written in a simple, effective style. Her book has more balance than the Klein book which emphasizes the sales and accounting legerdemain at AOL.
One of the book's most engaging qualities is that it is filled with powerful and interesting quotes from the participants and the observers.
I have had the opportunity to observe Time Warner in the past as a consultant, and I was struck that Ms. Munk did well in capturing the management style of the company and its reclusive CEO, Mr. Levin.
I would have rated the book higher except that this report still leaves the central mystery of AOL-Time Warner unexplained . . . why didn't anyone at Time Warner or its advisors figure out that AOL's profit success was based on a three-card Monte game before the deal was announced? Either people were bought off or they were monumentally stupid. Getting to the bottom of that mystery will have to await yet another book on this subject, I'm afraid. Ms. Munk puts it down to Mr. Levin's "big-picture, don't-bother-me-with-the-details" mentality.
If you want smooth, easy reading that gets most of the facts right, this book is a good choice. I particularly commend this book to students who are learning about how to make (and more importantly, not to make) acquisitions. If you mainly want to know about the AOL shenanigans, I suggest Stealing Time instead.
Ms. Munk has written a delightful story of the world's worst large merger that features lots of texture about the key players (especially Gerry Levin) and is written in a simple, effective style. Her book has more balance than the Klein book which emphasizes the sales and accounting legerdemain at AOL.
One of the book's most engaging qualities is that it is filled with powerful and interesting quotes from the participants and the observers.
I have had the opportunity to observe Time Warner in the past as a consultant, and I was struck that Ms. Munk did well in capturing the management style of the company and its reclusive CEO, Mr. Levin.
I would have rated the book higher except that this report still leaves the central mystery of AOL-Time Warner unexplained . . . why didn't anyone at Time Warner or its advisors figure out that AOL's profit success was based on a three-card Monte game before the deal was announced? Either people were bought off or they were monumentally stupid. Getting to the bottom of that mystery will have to await yet another book on this subject, I'm afraid. Ms. Munk puts it down to Mr. Levin's "big-picture, don't-bother-me-with-the-details" mentality.
If you want smooth, easy reading that gets most of the facts right, this book is a good choice. I particularly commend this book to students who are learning about how to make (and more importantly, not to make) acquisitions. If you mainly want to know about the AOL shenanigans, I suggest Stealing Time instead.
Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
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9 von 10 Kunden fanden die folgende Rezension hilfreich
Novel business - Business novel
8. Januar 2004
Format:Gebundene Ausgabe
This was the biggest of them all. In the madness for tech stocks where millions rushed in to make a fast buck, as is the case with all such crazy manias starting with the legendary tulips , billions of dollars were generated out of thin air, virtually, and in the most recent decade , perhaps digitally. Suddenly, reality strikes, gravity starts acting and the rest is history. Sadly, history repeats itself.
This book is the story of AOL using virtual money to buy real assets. If the real story is interesting, Nina Munk has made it exciting. Grass on the other side is greener, the old saying goes. AOL wanted something real to latch on in its digital world while Time Warner was craving for digitization. A merger, would be a perfect marriage, as it appeared to the CEOs of the two companies. Three years since then, over $ 200 billion of stock valuations have evaporated back into where they belong - cyberspace. It is said that greed, optimism and herd mentality are the three drivers of capitalism . Need a better example ?
A repetition of these obvious facts is not what makes this book a good read. Nina Munk has diligently tracked the business histories of the companies involved, listed the key players and their biographies and then integrated this background into the main story of the merger and its problems.
Easy to read, and light on technical aspects. At the end, I personally feel that Time Warner in its new form has the capacity to come back. After all it is this true spirit of free enterprise that keeps America going. When the going gets tough, the tough get going.
6 von 7 Kunden fanden die folgende Rezension hilfreich
Eye opener for small investors
8. Dezember 2004
Format:Gebundene Ausgabe
Munk's book reads like a fast paced novel and is easy enough to understand. It has not received the publicity of books like 'Good to Great' although in many ways it provides fundamental information on how big business is really conducted- for the benefit of pushy and powerful owners, managers and special interests.
Read this book to get real insight into how compliant board members and clueless senior management can wreck your 401K account. If an insider like Ted Turner could lose $ 8 billion in a three year period, where does it leave Joe Blow who plans to retire on his stock market investments?
Munk's book surprised even a cynic like myself- how could 2 persons deceive and mislead so many professionals and investors and evaporate $ 200 billion in less than 3 years? If this story does not provoke actionable investigations into the effectivness of oversight and toothlessnes of the legal system (to protect investors), I am not sure what will. In this regard, it is a very valuable read.
Read this book to get real insight into how compliant board members and clueless senior management can wreck your 401K account. If an insider like Ted Turner could lose $ 8 billion in a three year period, where does it leave Joe Blow who plans to retire on his stock market investments?
Munk's book surprised even a cynic like myself- how could 2 persons deceive and mislead so many professionals and investors and evaporate $ 200 billion in less than 3 years? If this story does not provoke actionable investigations into the effectivness of oversight and toothlessnes of the legal system (to protect investors), I am not sure what will. In this regard, it is a very valuable read.
8 von 10 Kunden fanden die folgende Rezension hilfreich
Brace yourself for one long night of page-turning
8. Januar 2004
Format:Gebundene Ausgabe|Von Amazon bestätigter Kauf
WOW- what a book. I'm not in business, but stumbled across this book and ended up reading it from cover to cover in one sitting. It really reads like a Greek tragedy; each character enters the story with certain fatal flaws and the end of the story is almost pre-destined. Hard to believe that it's non-fiction. There is a remarkable amount of research in this book- the author went to great lengths to interview what seems like hundreds of sources. Given that the AOL story is so "of" the late '90's, I think that this eloquent book will mark the time, much like Bright Lights, Big City marks the '80's. This book's going to be required reading form business students for years to come.
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