Möchten Sie verkaufen? Hier verkaufen
Der Artikel ist in folgender Variante leider nicht verfügbar
Keine Abbildung vorhanden für
Farbe:
Keine Abbildung vorhanden

 
Den Verlag informieren!
Ich möchte dieses Buch auf dem Kindle lesen.

Sie haben keinen Kindle? Hier kaufen oder eine gratis Kindle Lese-App herunterladen.

Food Politics: How the Food Industry Influences Nutrition and Health (California Studies in Food and Culture) [Englisch] [Gebundene Ausgabe]

Marion Nestle
1.0 von 5 Sternen  Alle Rezensionen anzeigen (1 Kundenrezension)

Erhältlich bei diesen Anbietern.


Weitere Ausgaben

Amazon-Preis Neu ab Gebraucht ab
Gebundene Ausgabe --  
Taschenbuch --  

Kurzbeschreibung

4. März 2002 California Studies in Food and Culture (Buch 3)
We all witness, in advertising and on supermarket shelves, the fierce competition for our food dollars. In this engrossing expose, Marion Nestle goes behind the scenes to reveal how the competition really works and how it affects our health. The abundance of food in the United States - enough calories to meet the needs of every man, woman, and child twice over - has a downside. Our overefficient food industry must do everything possible to persuade people to eat more - more food, more often, and in larger portions - no matter what it does to waistlines or well-being. Like manufacturing cigarettes or building weapons, making food is very big business. Food companies in 2000 generated nearly 900 billion dollars in sales. They have stakeholders to please, shareholders to satisfy, and government regulations to deal with. It is nevertheless shocking to learn precisely how food companies lobby officials, co-opt experts, and expand sales by marketing to children, members of minority groups, and people in developing countries. We learn that the food industry plays politics as well as or better than other industries, not least because so much of its activity takes place outside the public view. Editor of the 1988 Surgeon General's Report on Nutrition and Health, Nestle is uniquely qualified to lead us through the maze of food industry interests and influences. Her accessible and balanced account will forever change the way we respond to food industry marketing practices. By explaining how much the food industry influences government nutrition policies and how cleverly it links its interests to those of nutrition experts, this pathbreaking book helps us understand more clearly than ever before what we eat and why.

Hinweise und Aktionen

  • Amazon Trade-In: Tauschen Sie Ihre gebrauchten Bücher gegen einen Amazon.de Gutschein ein - wir übernehmen die Versandkosten. Jetzt eintauschen


Produktinformation

  • Gebundene Ausgabe: 469 Seiten
  • Verlag: University of California Press; Auflage: First Printing (4. März 2002)
  • Sprache: Englisch
  • ISBN-10: 0520224655
  • ISBN-13: 978-0520224650
  • Größe und/oder Gewicht: 22,9 x 15,2 x 3,3 cm
  • Durchschnittliche Kundenbewertung: 1.0 von 5 Sternen  Alle Rezensionen anzeigen (1 Kundenrezension)
  • Amazon Bestseller-Rang: Nr. 2.545.162 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
  • Komplettes Inhaltsverzeichnis ansehen

Mehr über den Autor

Entdecken Sie Bücher, lesen Sie über Autoren und mehr

Produktbeschreibungen

Amazon.de

In the U.S., we're bombarded with nutritional advice--the work, we assume, of reliable authorities with our best interests at heart. Far from it, says Marion Nestle, whose Food Politics absorbingly details how the food industry--through lobbying, advertising, and the co-opting of experts--influences our dietary choices to our detriment. Central to her argument is the American "paradox of plenty," the recognition that our food abundance (we've enough calories to meet every citizen's needs twice over) leads profit-fixated food producers to do everything possible to broaden their market portion, thus swaying us to eat more when we should do the opposite. The result is compromised health: epidemic obesity to start, and increased vulnerability to heart and lung disease, cancer, and stroke--reversible if the constantly suppressed "eat less, move more" message that most nutritionists shout could be heard.

Nestle, nutrition chair at New York University and editor of the 1988 Surgeon General Report, has served her time in the dietary trenches and is ideally suited to revealing how government nutritional advice is watered down when a message might threaten industry sales. (Her report on byzantine nutritional food-pyramid rewordings to avoid "eat less" recommendations is both predictable and astonishing.) She has other "war stories," too, that involve marketing to children in school (in the form of soft-drink "pouring rights" agreements, hallway advertising, and fast-food coupon giveaways), and diet-supplement dramas in which manufacturers and the government enter regulation frays, with the industry championing "free choice" even as that position counters consumer protection. Is there hope? "If we want to encourage people to eat better diets," says Nestle, "we need to target societal means to counter food industry lobbying and marketing practices as well as the education of individuals." It's a telling conclusion in an engrossing and masterfully panoramic exposé. --Arthur Boehm

Pressestimmen

"In this fascinating book we learn how powerful, intrusive, influential, and invasive big industry is and how alert we must constantly be to prevent it from influencing not only our own personal nutritional choices, but those of our government agencies. Marion Nestle has presented us with a courageous and masterful expose." -Julia Child; "Food politics underlie all politics in the United States. There is no industry more important to Americans, more fundamentally linked to our well-being and the future well-being of our children. Nestle reveals how corporate control of the nation's food system limits our choices and threatens our health. If you eat, you should read this book." -Eric Schlosser, author of Fast Food Nation; "Blockbuster' is one of the best ways that I could describe this book.... A major contribution to understanding the interaction of politics and science, especially the science of nutrition, it is of extreme value to virtually all policy makers and to everyone concerned with the American diet." -Sheldon Margen, editor of the Berkeley Wellness Letter

In diesem Buch (Mehr dazu)
Einleitungssatz
THE U.S. GOVERNMENT HAS BEEN TELLING PEOPLE WHAT TO eat for more than a century, and the history of such advice reflects changes in agriculture, food product development, and international trade, as well as in science and medicine. Lesen Sie die erste Seite
Mehr entdecken
Wortanzeiger
Ausgewählte Seiten ansehen
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
Hier reinlesen und suchen:

Eine digitale Version dieses Buchs im Kindle-Shop verkaufen

Wenn Sie ein Verleger oder Autor sind und die digitalen Rechte an einem Buch haben, können Sie die digitale Version des Buchs in unserem Kindle-Shop verkaufen. Weitere Informationen

Kundenrezensionen

5 Sterne
0
4 Sterne
0
3 Sterne
0
2 Sterne
0
1.0 von 5 Sternen
1.0 von 5 Sternen
Die hilfreichsten Kundenrezensionen
5 von 12 Kunden fanden die folgende Rezension hilfreich
1.0 von 5 Sternen Hurra, der Schuldige ist gefunden ... 5. Januar 2003
Von Ein Kunde
Format:Gebundene Ausgabe
Frau Prof. Nestle macht es sich in ihrem Buch zu einfach. Sie ortet einzig die Lebensmittelindustrie als Ursache für die Übergewichtsproblematik in der westlichen Welt. Nur deren Profitgier und Skrupellosigkeit - so ihre Meinung - hat uns zu "Couch-Potatoes" gemacht.
Dieser engstirnige Ansatz ist besonders für eine Wissenschaftlerin überraschend, da sich die Fachrichtungen, die sich mit dem Thema Übergewicht befassen, einig sind, dass Übergewicht ein multifaktorielles Problem ist. Das bedeutet, dass natürlich das, was wir essen, eine wichtige Rolle spielt, aber das auch andere Faktoren einen entscheidenden Einfluss haben. Allen voran ist hier die zunehmend weniger werdende körperliche Bewegung zu nennen, die die Gleichung Kalorienaufnahme weniger Kalorienverbrauch - selbst bei gleichbleibender Aufnahme - negativ beeinflusst.
Die Lösungsansätze in diesem Buch - sofern man überhaupt welche finden kann - greifen daher viel zu kurz und tragen den sogenannten Lifestyle-Faktoren und vor allem auch einer notwendigen und geforderten Verantwortung des Einzelnen kaum Rechnung. Dies ist wahrscheinlich auch ein Resultat der US-Lastigkeit des Buches.
Kurzum: lange Stories, wenig Essenz, nicht zu Ende gedacht.
War diese Rezension für Sie hilfreich?
Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
Amazon.com: 4.2 von 5 Sternen  40 Rezensionen
719 von 751 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen The PR campaign against this book has already begun 27. Februar 2002
Von Sheldon M. Rampton - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
For what it's worth, potential readers of Nestle's book should note that the first three "reader reviews" of this book are pretty obviously cranked out by some food industry PR campaign. To begin with, they were all submitted on the same date, February 22 -- "reader reviews" of a book that isn't even scheduled to go on sale until March 4! For another thing, they all hit on the same food industry "message points": that critics are "nagging nannies" whipping up "hysteria" on behalf of "greedy trial lawyers," etc. February 22 is also the date that noted industry flack Steven Milloy of the "Junk Science Home Page" (...) wrote a review trashing Nestle's book. Milloy is a former tobacco lobbyist and front man for a group created by Philip Morris, which has been diversifying its tobacco holdings in recent years by buying up companies that make many of the fatty, sugar-laden foods that Nestle is warning about. (...)
I haven't even had a chance yet to read Nestle's book myself, but it irritates me to see the food industry's PR machine spew out the usual (...) every time someone writes something they don't like. If they hate her this much, it's probably a pretty good book.
152 von 157 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen The food industry's assault on your health 26. Dezember 2002
Von Malvin - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe|Verifizierter Kauf
Nutrition expert Marion Nestle's "Food Politics" explains how the formula for a healthy diet hasn't changed. She advises that one should eat more plant-based foods (fruits, vegetables and whole grains) and less meat, dairy and sweets. But this message collides with the interests of the food-industrial complex, which makes the bulk of its profits by selling relatively expensive processed foods. The book examines how corporations have successfully fought the health message by using a number of overt and covert tactics to further their objectives at the public's expense.
In fact, this business success story has resulted in a generation of Americans who are significantly overweight compared with their predecessors. Nestle shows that public relations and government lobbying result in obfuscation and mixed messages about the relative values of certain foods; this generally confuses Americans and makes it difficult to get the "eat less" message. Interestingly, she reveals that the amount of sweets and snack foods consumed are in almost exact proportion to the advertising dollars spent promoting these foods, suggesting that limits on advertising junk food to children might be a reasonable first step in addressing this problem.
But Nestle is particularly critical of the criminally poor quality of the nation's public school lunch program and the "pouring rights" contracts struck with soft drink companies by cash-starved school districts. Our country's apparent unwilingness to provide nutritious meals to our schoolchildren is shameful, and Nestle should be congratulated for bringing the situation to light.
Other noteworthy sections of the book address the deregulation of dietary supplements and the invention of "techno-foods", ie foods that have been fortified with vitamins, minerals or herbal ingredients. The overall picture is one of regulators on the defensive and huckster capitalism run rampant. While it was disturbing but not too surprising to learn about relatively obscure supplement makers making absurd claims for products that have little scientifically proven value, it was somewhat amusing to see a reprint of a short-lived advertisement for Heinz ketchup that promoted its supposed cancer-fighting properties. It appears there are no limits to what kinds of food products might be similarly reinvented by marketers in their quest for higher profits.
In the closing chapter, Nestle proposes a number of useful solutions. Her ideas are reasonable and display a maturity gained through many years spent in government and academia. In an environment where food choices and information surrounding food products are increasingly difficult to understand, let's hope that this book inspires us all to demand greater accountability from the food companies that feed us. Highly recommended!
131 von 140 Kunden fanden die folgende Rezension hilfreich
3.0 von 5 Sternen An Important Read in a Lackluster Format 15. Juni 2005
Von K. Pierre-Louis - Veröffentlicht auf Amazon.com
Format:Taschenbuch
Here's the thing.

As one reviewer mentioned I think the bulk of negative reviewers have not actually read this book.

The author is a nuritionist, who says that despite the really basic nutritional advice of most nutritionists which has not significantly changed over the course of a half century, the public still views nutritional advice as difficult to understand.

Why?

Because the food industry makes more money when it sells more products. It has a vested interest in getting people to at least buy (if not eat) more food. Most importantly, the least healthy foods (i.e. highly processed foods) have the highest profit margins. To ensure profits, they pressure the government to avoid informing the public in an easily understandable format that they should eat less and avoid processed foods.

Is she saying this is the ONLY reason why americans are fat? No. But the fact that many, many, many americans have problems figuring out what the heck to eat is heavily due to the food lobbyists, a fact which she goes into in nauseating detail.

And therein lies the problem.

Nestle is an Academic and she writes like one. Anyone familiar with non-fiction in the style of Nickle and Dimed, Fast Food Nation, or even Island of the Colorblind will find Food Politics irritating. Not because the book is poorly written, per se, but because it's dull.

She obscures critical points between reams of facts, her narrative style plods along instead of floating or skipping, and I frequently felt like hurling the book across the room screaming get to the point already.

But I did finish the book.

Because the message is far more important then the limited medium. This book is critically important in that it hi-lights the sad reality that billions of dollars being spent vying for a place on the tip of your fork. Sadly very little of this money bears your health in mind.
60 von 62 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen If you liked Fast Food Nation 19. Juli 2002
Von Pumpkin King - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
Eric Schlosser writes about FOOD POLITICS, "If you eat, you should read this book." But while Schlosser revealed to a mass public the disturbing business of fast food, Marion Nestle takes on most of the food industry, and not without consequences (you can view a letter she received from a lawyer representing the sugar industry on the website for this book).
She argues that basic nutrition science is simple. Yet there is mass confusion about what to eat and what effects foods have. And the reason for all of this misinformation is that it benefits food producers to have an innocent flock of customers who are left uncertain of how to judge what is healthy from what is not. She clearly explains what means the food industry uses to influence policies to their benefit, often at the expense of public health. And she gives detailed examples that illustrate the extent to which some companies and industries go to sell their products.
While her suggestions for reform may be somewhat wanting, her descriptions of how decisions about food get made on political levels is masterfully researched and she is always respectful of science. While those people with vested interests in certain industries may label her a communist, she is merely critiquing a history of policies and marketing strategies that have, to be sure, provided us with an abundant food supply, but have also led to increased obesity and high rates of chronic diseases.
36 von 39 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen This little book can change the way they feed us 23. April 2002
Von mattgb1 - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
In Sheldon M Rampton's review, above, he hits the nail right on the head (and no, I don't know Sheldon). The food industry is desperate to prevent the kind of backlash that's been visitng McDonald's in the wake of the (easily verifiable) truths revealed by "Fast Food Nation." But they shouldn't.
This book is not one of those "let me show you how yucky the kitchens are" books whose only purpose is to shock you and not really do any good in the end. What this book does is show you the "man behind the curtain" you're not supposed to see (remember the Wizard of Oz?) in terms we can all understand, and reveals the wide discrepancy between the way the food industry works and the way we all (want to) think it does.
Is this a struggle in vain? It might seem so at first. And yet, as mighty as the McDonalds "Goliath" seemed to be before FFN came out, they have quickly responded to the public's outcry, and they're doing wonderful things now that they realize that good citizenship can still be good for business. Let's hope that the rest of the food industry can learn the same lesson as they did.
Read this book, and the food industry will start paying LOTS of attention to the lesson.
You'll be glad you read this book.
Waren diese Rezensionen hilfreich?   Wir wollen von Ihnen hören.
Kundenrezensionen suchen
Nur in den Rezensionen zu diesem Produkt suchen

Kunden diskutieren

Das Forum zu diesem Produkt
Diskussion Antworten Jüngster Beitrag
Noch keine Diskussionen

Fragen stellen, Meinungen austauschen, Einblicke gewinnen
Neue Diskussion starten
Thema:
Erster Beitrag:
Eingabe des Log-ins
 

Kundendiskussionen durchsuchen
Alle Amazon-Diskussionen durchsuchen
   


Ähnliche Artikel finden


Ihr Kommentar