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Flipnosis
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Kurzbeschreibung
'What if I were to tell you that a psychopathic arsonist might also be the person most likely to save you from a burning building'? This book is about a special kind of persuasion: 'flipnosis'. It has an incubation period of just seconds, and can instantly disarm even the most discerning mind. Flipnosis is black-belt mind control. It doesn't just turn the tables, it kicks them over. From the malign but fascinating powers of psychopaths, serial killers and con men to the political genius of Winston Churchill - via the grandmasters of martial arts, Buddhist monks, magicians, advertisers, salesmen, CEOs and frogs that mug each other - Kevin Dutton's brilliantly original and revelatory book explores what cutting-edge science can teach us about the techniques of persuasion.
Über den Autor
Kevin Dutton , geboren 1967 in London, ist promovierter Psychologe und Research Fellow am Faraday Institute des St. Edmund's College der Universität Cambridge und lehrt auch an der University of Western Australia in Perth. Sein Spezialgebiet ist soziale Beeinflussung.
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Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
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33 Rezensionen
8 von 8 Kunden fanden die folgende Rezension hilfreich
not the science of social influence
16. Juni 2011
Format:Gebundene Ausgabe
The book is nothing more than disjointed anecdote strung together in a tedious fashion. If you have read the literature the author references, you will realize that often he is in error and/or he glosses over and misses important points. The author bills himself as a leading researcher in the field of the science of influence but yet he has never conducted research in this area nor has he contributed to the scientific literature on influence. And it shows in his miscommunication of basic findings and misleading story-telling.
8 von 9 Kunden fanden die folgende Rezension hilfreich
Cognitive distraction
12. März 2011
Format:Gebundene Ausgabe|Von Amazon bestätigter Kauf
SPICE stands for: simplicity, perceived self-interest, incongruity, confidence, and empathy. These are the pillars of persuasion - says Kevin DUTTON Ph.D. From someone who has studied persuasion for so long, one would expect a grand and persuasive performance.
There is lots of useful information in this work on how we change our minds, what factors influence us, and how our brain might operate. I found for instance the last chapter particularly illuminating. Emotion comes first - with a belief - and reasoning is the acid with which we test the validity of the belief. Unless we can "reason away" from belief - we are stuck (pg. 233). Of course the social environment plays a fundamental role, and so many inborn traits.
Simplicity, however, is not the author's strong suit. He has an inordinate fondness for metaphors, at times inapt, many inept - one might suspect some kind of attention disorder, which inhibits him from completing a phrase, or using plain words. His language tends toward obfuscation whenever approaching the gist of the argument. Just an example: "It comprises, in zoological terms, the modern-day equivalent of a key stimulus of influence." (pg. 163). A penny for clarification. Descriptions of experiments are at times shoddy, incomplete, or confusing: one has to go over the material several times in order to understand it - or conclude that the description is imperfect.
Maybe he is pursuing incongruity: he loves biological metaphors applied to consciousness: "persuasion virus", "cancer of the will", "genome of influence" - somehow he wants to get the message across that emotions have an unchanging biological basis - without making the case openly. Unless he happens to be lost in "airspace of perception" - that is. Given the central role of the brain in buttressing his case, one might have wished a brief and coherent description of the brain's functions. It all comes in bits and pieces scattered throughout the book.
His link of emotions to evolution is beyond the pale. Our knowledge of hominid evolution is far too scanty to allow inferences as to the role of evolution in behavioural traits. Dr DUTTON shows here masterly confidence is his own insights: "We have a powerful, inbuilt bias that predisposes us to think in a certain way: namely, that we do the things we do because we're the kinds of people who do those things! It's an evolutionary rule of thumb. A timesaving device programmed into our brains over millions and millions of years by natural selection." (pg. 106) I rest my case.
Does Dr. DUTTON generate empathy? This question I'll leave to other readers.
__________
There is lots of useful information in this work on how we change our minds, what factors influence us, and how our brain might operate. I found for instance the last chapter particularly illuminating. Emotion comes first - with a belief - and reasoning is the acid with which we test the validity of the belief. Unless we can "reason away" from belief - we are stuck (pg. 233). Of course the social environment plays a fundamental role, and so many inborn traits.
Simplicity, however, is not the author's strong suit. He has an inordinate fondness for metaphors, at times inapt, many inept - one might suspect some kind of attention disorder, which inhibits him from completing a phrase, or using plain words. His language tends toward obfuscation whenever approaching the gist of the argument. Just an example: "It comprises, in zoological terms, the modern-day equivalent of a key stimulus of influence." (pg. 163). A penny for clarification. Descriptions of experiments are at times shoddy, incomplete, or confusing: one has to go over the material several times in order to understand it - or conclude that the description is imperfect.
Maybe he is pursuing incongruity: he loves biological metaphors applied to consciousness: "persuasion virus", "cancer of the will", "genome of influence" - somehow he wants to get the message across that emotions have an unchanging biological basis - without making the case openly. Unless he happens to be lost in "airspace of perception" - that is. Given the central role of the brain in buttressing his case, one might have wished a brief and coherent description of the brain's functions. It all comes in bits and pieces scattered throughout the book.
His link of emotions to evolution is beyond the pale. Our knowledge of hominid evolution is far too scanty to allow inferences as to the role of evolution in behavioural traits. Dr DUTTON shows here masterly confidence is his own insights: "We have a powerful, inbuilt bias that predisposes us to think in a certain way: namely, that we do the things we do because we're the kinds of people who do those things! It's an evolutionary rule of thumb. A timesaving device programmed into our brains over millions and millions of years by natural selection." (pg. 106) I rest my case.
Does Dr. DUTTON generate empathy? This question I'll leave to other readers.
__________
5 von 5 Kunden fanden die folgende Rezension hilfreich
Not Recommended
31. März 2011
Format:Gebundene Ausgabe|Von Amazon bestätigter Kauf
I really wanted to like this book, but found it tedious, disorganized and overwritten. What could have been said in three or four paragraphs went on for page after page after page. In the end, it just didn't seem particularly relevant. The book suggests you'll learn something about the art of persuasion by reading, but that's not the case. Long stories about bugs and eye contact. Save your money.
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