- Gebundene Ausgabe: 269 Seiten
- Verlag: Schaum Outline Series (1. Mai 2001)
- Sprache: Englisch
- ISBN-10: 0071360565
- ISBN-13: 978-0071360562
- Größe und/oder Gewicht: 21,6 x 14,5 x 3 cm
- Amazon Bestseller-Rang: Nr. 1.955.488 in Englische Bücher (Siehe Top 100 in Englische Bücher)
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Amazon.co.uk
Engaging both sides of the agricultural biotech controversy and hoping to initiate a reasoned dialogue, geneticist Belinda Martineau explores the development and eventual failure of the Flavr Savr® tomato in First Fruit. One of the Calgene scientists who worked on the tomato (the first genetically modified food on the market), she offers great insight into the scientific and business factors that drive the research and marketing of biotech products. Concerned about the eager and simplistic denial of most of her colleagues when faced with protests from consumer advocates, she wants to see more direct communication between the two sides. Using the story of Flavr Savr's development, Martineau shows the reader both the quality of biotech research and the power of management to obfuscate or otherwise affect that work. Though straying into dead-end alleys of personal stories of her colleagues' interactions a few too many times, for the most part the narrative flows smoothly and draws the reader along swiftly to the tomato's eventual, inevitable demise in the market. Somewhat ironically, the Flavr Savr failed more because it couldn't live up to Calgene's nearly messianic marketing than any protester's work, even if it did launch a few activists' careers. Telling industry to pay more heed to honesty and research while suggesting that the public pursue better scientific education shouldn't be asking too much--perhaps First Fruit will help de-escalate the debate. --Rob Lightner
Amazon.com
Engaging both sides of the agricultural biotech controversy and hoping to initiate a reasoned dialogue, geneticist Belinda Martineau explores the development and eventual failure of the Flavr Savr tomato in First Fruit. One of the Calgene scientists who worked on the tomato (the first genetically modified food on the market), she offers great insight into the scientific and business factors that drive the research and marketing of biotech products. Concerned about the eager and simplistic denial of most of her colleagues when faced with protests from consumer advocates, she wants to see more direct communication between the two sides.
Using the story of Flavr Savr's development, Martineau shows the reader both the quality of biotech research and the power of management to obfuscate or otherwise affect that work. Though straying into dead-end stories of her colleagues' interactions a little too often, for the most part the narrative flows smoothly and draws the reader along swiftly to the tomato's eventual, inevitable demise in the market. Ironically, the Flavr Savr failed more because it couldn't live up to Calgene's nearly messianic marketing than from any protester's work, even if it did launch a few activists' careers. Telling industry to pay more heed to honesty and research while suggesting that the public pursue better scientific education shouldn't be asking too much--perhaps First Fruit will help de-escalate the debate. --Rob Lightner
In diesem Buch
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Einleitungssatz
In early 1988 the word's first genetically engineered whole food, the Flavr Sarv tomato (or, rather, its prototype), was-literally and figuratively-barely alive. Lesen Sie die erste Seite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
In early 1988 the word's first genetically engineered whole food, the Flavr Sarv tomato (or, rather, its prototype), was-literally and figuratively-barely alive. Lesen Sie die erste Seite
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Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
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7 von 7 Kunden fanden die folgende Rezension hilfreich
Insider's view: How The First Biotech Tomato Flopped
10. August 2001
Format:Gebundene Ausgabe
First Fruit provides an interesting, quick read of a Califonia company's effort to develop and sell the Flavr Savr tomato - the first gentically engineered, but not the last, whole food. Written by a Flavr Savr researcher, the book highlights the internal clash between business executives seeking immediate financial returns and scientists charged with coming up with a high-tech tomato that genetic science had not yet produced for general salad consumption. The book's middle-third is a little too technical if you never managed better than a C+ in chemisty or biology, but the insider's view of the struggle to get the new tomato to market and her responsible conclusions make this book a must read for anyone interested in the emerging global role of biotechnology.
6 von 6 Kunden fanden die folgende Rezension hilfreich
Direction for Sound Decision-making about Biotech Food
15. September 2001
Format:Gebundene Ausgabe|Von Amazon bestätigter Kauf
As the mother of three young children, I found First Fruit accessible, reassuring and empowering. I'm concerned about the food that my family eats. Is it healthy, pure and wholesome? How do I make good decisions about food for my family? Enter First Fruit. It reads like a novel, fast-paced and enthralling. In the midst of this most important and well-written story, Belinda Martineau delivers information that helps me to break out of my confusion, fears and ignorance about biotech food. She thoroughly and respectfully covers the science and history of this monumental venture. She humanizes it by bringing the players involved to life - warts and all. As the book draws to its conclusion, after many hilarious, infuriating, egomaniac, frustrating, cruel, brilliant, and optimistic moments told, my concerns for my family come full circle. What is healthy, pure and wholesome for our world? How do we, or should we, as industries, governments, academics, NGO's and the general public make good decisions about food for our world? With a fabulous birth metaphor and without an alarmist tone, Belinda Martineau points us all in the right direction.
4 von 4 Kunden fanden die folgende Rezension hilfreich
Managerial strategies and research projects in action
12. Januar 2002
Format:Gebundene Ausgabe
This book have some very interesting perspectives:
1) The book is an insiders view on the development of the biotechnologies presented in a non-glamourous style
2) The book is a witness that standard strategic thinking has it limits when it come to explain the nature of biotechnology development. Also the book's description of how the development of the Flavr Savr tomato was approved and how this became a FDA standard is very interesting reading to people who think of public regulatory work as totally independent of corporate interests.
The book is much more intense than Kidder's book: The Soul of the New Machine and that says something of the quality of Martineau's book.
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