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A Fine Line: How Design Strategies Are Shaping the Future of Business (Englisch) Gebundene Ausgabe – 17. Juli 2009

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  • Gebundene Ausgabe: 208 Seiten
  • Verlag: John Wiley & Sons; Auflage: 1. Auflage (17. Juli 2009)
  • Sprache: Englisch
  • ISBN-10: 0470451025
  • ISBN-13: 978-0470451021
  • Größe und/oder Gewicht: 16 x 2 x 23,6 cm
  • Durchschnittliche Kundenbewertung: 5.0 von 5 Sternen  Alle Rezensionen anzeigen (1 Kundenrezension)
  • Amazon Bestseller-Rang: Nr. 158.949 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
  • Komplettes Inhaltsverzeichnis ansehen

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"Esslinger's work shows that taste can triumph, design and production can be soul mates, and the eye of an individual can shape a product and a company." -From the Foreword by Michael Moritz, partner, Sequoia Capital
For the first time, Hartmut Esslinger, internationally acclaimed designer and founder of frog design, inc., reveals the secrets to better business through better design. Having spent forty years helping build the world's most recognizable brands, Esslinger shows how business leaders and designers can join forces to build creative strategies that will ensure a more profitable and sustainable future.
A Fine Line shares the amazing story of Esslinger's transformation from industrial design wunderkind to a global innovation powerhouse, while detailing the very real challenges facing businesses in the new global economy. Offering companies far more than a temporary innovation booster, Esslinger shows how he and frog build creative design into the framework of an organization's competitive strategy, the same approach that has worked so well for leading edge companies such as Sony, Louis Vuitton, Lufthansa, Disney, Hewlett-Packard, SAP, Microsoft, and Apple.
Offering a step-by-step overview of the innovation process-from targeting goals to shepherding new products and services to the marketplace-Esslinger reveals how to arrive at a design that reflects an intensely human experience and will connect strongly with consumers. With Esslinger's unique perspective, rich stories, and global mindset, A Fine Line explores business solutions that are environmentally sustainable and contribute to the future of a thriving and lasting global economy.
The blending of design and business intelligence holds the key for shaping a sustainable competitive advantage in the rapidly evolving creative economy. A Fine Line equips business leaders with the necessary tools to thrive in tomorrow's world.


praise for a fine line
"A breath of turbo-charged fresh air that doesn't regurgitate the ego-maniac CEO's selective memory or an outside expert's misinterpretations. Hartmut explains innovation through the lens of design, and it's about time we gained his valuable perspective." -Guy Kawasaki, former chief evangelist, Apple and co-founder of Alltop.com
"At Flextronics, we fell in love with Hartmut and frog, and their passion for bringing crazy great designs and design processes into the forefront of great product companies. We used their expertise to help our customers, many of the greatest product companies in the world, including Apple, HP, Cisco, Microsoft and others. It is a credit to Hartmut that in the midst of a shocking global recession, frog still sets quarterly revenue records. Theirs is a unique and fascinating story." -Michael Marks, partner, Riverwood Capital LLC and former CEO, Flextronics
"Hartmut's new approach to design is felt in every room in every house in every country and in every business around the world. He proved that thoughtful design is not only good for people but is good for business-and that both are interlinked. I have been fortunate to have observed first hand his impact at Sony, Apple, and HP?and have learned so much from him. He is an unsung hero of our times! A Fine Line is a must-read for designers and business people alike." -Satjiv Chahil, senior vice president, Hewlett-Packard
"A fascinating, breathtaking, and exemplary insight into a success story that never had so much topicality, and so much informative potential as just now. Esslinger offers an honest and encouraging portrait of the incredible power of the business and design alliance. A Fine Line is a handbook of design expertise and the art of business at its best, showing a variety of radical solutions and fresh new ideas." -Professor Dr Peter Zec, president, ICSID and founder, red dot awards

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1 von 1 Kunden fanden die folgende Rezension hilfreich Von inidea am 18. Oktober 2010
Format: Gebundene Ausgabe
Very worthwhile lecture for those interested in the role creative new product development plays in relation to business strategy. Some info on how frog works (Esslinger's design agency) - what the creating process looks like and good anecdotes to illustrate ideas.
Also an interesting explanation (although maybe not the objective of the book) of how German medium sized enterprises are able to be successful in this wave of outsourcing and cost reduction to low wage countries.
Both very inspiring and useful !
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Amazon.com: 22 Rezensionen
10 von 10 Kunden fanden die folgende Rezension hilfreich
Von Eduardo Riggen - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe Verifizierter Kauf
The book is more focused on why Frog is so great and how they managed to get some of their accounts. I thought I could get a glimpse of where they got their inspiration and how they turned it into products that sell, but there was none of that. I admire the author's success, and even though he tries to open up and show you how he did it, the book is more about business than design.
8 von 9 Kunden fanden die folgende Rezension hilfreich
The Man Behind the Innovation Curtain 9. Juli 2009
Von Daniel T. Edmundson - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
In A Fine Line Hartmut Esslinger gives forward-thinking insight into building a company's creative culture. The book allows you to crawl inside the mind of frog design's founder who held the fate of major brands like Disney and Sony in his hands. It effectively reveals Hartmut's approach to unique business solutions and the influence of design on corporate strategy. What I enjoyed most about the book's revelations, aside from providing key design and innovation wisdom, are the honest and humanistic anecdotes that Hartmut offers about his experiences working with Apple, cultivating a growing design firm, and pushing brands to take risks and move beyond the "norm."

Inspiring to say the least.
23 von 30 Kunden fanden die folgende Rezension hilfreich
Not what I expected..... 28. Juli 2009
Von Consumer Product Engineer - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
This is not the book I expected from a world class design company. I was looking for detail on their process of innovation and what I found was a soapbox presentation on "Green" design. This was intertwined with hints about companies that didn't use frog's recommendations to their demise. Much of it was a pitch about why you should use frog design and what might happen if you don't.
3 von 3 Kunden fanden die folgende Rezension hilfreich
A Blast starts in the middle - I want more 2. März 2010
Von Umyot Boonmarlart - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
The first couple of chapters are pretty dry and more about his company history, but after that is full of inspiring thoughts and ideas. You will see the world differently after finish the book. One thing though. Essinger is such a great visionary. There are so many thoughts in this book that scream for more explicit detail discussion.

I hope he has the second book.
3 von 3 Kunden fanden die folgende Rezension hilfreich
Very good look at a true innovative process 21. März 2013
Von Bill Edwards - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe Verifizierter Kauf
Hartmut has one or two "off" chapters, but otherwise this is a genius book showing genuine insight to industry and what it takes to stick out from the crowd. How to attack design instead of being complacent. A very good read.
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