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Produktbeschreibungen
Kurzbeschreibung
Festival & Special Event Management Fourth edition continues the comprehensive overview of he theory and procedures associated with festivals and special events established in previous editions. the new edition of this market-leading text introduces new developments and professional 'tools', and considers the globalization and subsequent internationalisation of event management.
The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. The edition offers students a current, relevant textbook for their study and professional reference.
Features:
* End-of-Chapter case studies profile staged events to illustrate various concepts as presented n the text.
* Industry professionals present real-world examples.
* 'Event Profile' vignettes feature the diversity of events, the individuals who work within the industry and the process of formulating and organising an event.
New to This Edition:
* A chapter on environmental planning and events
* A chapter on the perspective various groups have of events
* Expanded content on the marketing of events
* Expanded content on the law and events
* Additional content on risk and occupational health and safety management
The experienced authors have taught event management throughout Australia and in locations as diverse as Kuala Lumpur, Beijing, Edinburgh, Auckland and Cape Town.
The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. The edition offers students a current, relevant textbook for their study and professional reference.
Features:
* End-of-Chapter case studies profile staged events to illustrate various concepts as presented n the text.
* Industry professionals present real-world examples.
* 'Event Profile' vignettes feature the diversity of events, the individuals who work within the industry and the process of formulating and organising an event.
New to This Edition:
* A chapter on environmental planning and events
* A chapter on the perspective various groups have of events
* Expanded content on the marketing of events
* Expanded content on the law and events
* Additional content on risk and occupational health and safety management
The experienced authors have taught event management throughout Australia and in locations as diverse as Kuala Lumpur, Beijing, Edinburgh, Auckland and Cape Town.
Synopsis
"Festival and Special Event Management, 4th Edition" continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market leading text introduces new developments, professional 'tools' and the globalisation and subsequent internationalism of event management. The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies and the different perspectives of event management are all discussed.The new edition has been thoroughly updated to offer students a current, relevant textbook for their study and professional reference. "Festival and Special Event Management" has been translated into Portugese, Chinese, and Korean, and has also been adapted for the UK market. The authors have taught event management throughout Australia and in locations as diverse as Kuala Lumpur, Beijing, Edinburgh, Auckland and Cape Town.
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Einleitungssatz
Today events are central to our culture as perhaps never before. Lesen Sie die erste Seite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
Today events are central to our culture as perhaps never before. Lesen Sie die erste Seite
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Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
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Weitere Informationen
Kundenrezensionen
Die hilfreichsten Kundenrezensionen
Format:Taschenbuch
The authors of this extraordinarily comprehensive (637 pages) examination of the event management field have drawn on broad theoretical knowledge and in-depth practical experience to provide a standard work no event manager should be without. Although it is based on the Australian experience, we Europeans can profit from the cutting-edge insight and the fact that most of the conclusions can be transferred easily to our cultural context, and most likely to American and Asian contexts as well. The didactic approach in each chapter (learning objectives at the outset, questions at the conclusion) focuses the general reader's attention and, of course, makes the book highly suitable for the instruction situation. - Having been in the business for years, I applaud Johnny Allen, William O'Toole, Robert Harris and Ian McDonnell for their achievement.
Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
Amazon.com:
4 Rezensionen
7 von 8 Kunden fanden die folgende Rezension hilfreich
Comprehensive and up-to-date
15. Oktober 2003
Format:Taschenbuch
Although this book refers only to Australian festivals and events, it's loaded with management lessons, concepts and strategies that are universal. This is the best book I've been able to find on a subject that is scarcely written about (referring to large festivals). Thank you Johnny Allen, William O'Toole, Ian Mcdonnel and Robert Harris for sharing your knowledge.
Jason Bosch
Director of ArgusFest
Events Management
15. November 2011
Format:Taschenbuch|Von Amazon bestätigter Kauf
This text book is a useful one for anyone thinking of completing events management at university. It is very easy to understand and offers insights and information into the world of events management. Im very happy with this purchase
Awsome
12. November 2011
Format:Taschenbuch|Von Amazon bestätigter Kauf
This book gives a comprehensive overview of the theory and procedure associated with all types of event. What makes it so awsome is the case studies at the end of each chapter.
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