#Fail: The 50 Greatest Social Media Screw-Ups and How to Avoid Being the Next One chronicles another kind of digital pioneer, those brands that have made iconic, early stumbles in social media that have resulted in consequences well beyond a loss of a few "friends" or "followers." From a lock-picking geek's take-down of Kryptonite in 2004 to Carnival Corp's tin-eared response to the Costa Concordia tragedy in January, 2012, the blunders chronicled here cost companies millions, bruised well-honed corporate reputations and sunk careers. This book chronicles the mistakes and provides a road map to help you and your company learn from those mistakes to make sure you don't become the next Social Media Screw-Up!
#FAIL
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Schadenfreude with a purpose
18. März 2012
Von Paolo
- Veröffentlicht auf Amazon.com
Format:Kindle Edition
Who doesn't want to read about big business getting it wrong? This book will appeal to anyone who has ever been enraged, frustrated, or just let down by a company they thought they could trust. And that's probably all of us.
Many of the examples in this authoritative, but accessible, catalogue of catastrophe, are true David and Goliath tales of the little guy defeating the corporate giant.
But, where this book really scores, is that it isn't mere schadenfreude. We're not just smirking (or sometimes laughing) at the corporate blunders - we're learning too.
If you work in PR, marketing, social media, or have any kind of communications role, there are lessons to be learned from each example.
This is schadenfreude with a purpose. Highly recommended.
Many of the examples in this authoritative, but accessible, catalogue of catastrophe, are true David and Goliath tales of the little guy defeating the corporate giant.
But, where this book really scores, is that it isn't mere schadenfreude. We're not just smirking (or sometimes laughing) at the corporate blunders - we're learning too.
If you work in PR, marketing, social media, or have any kind of communications role, there are lessons to be learned from each example.
This is schadenfreude with a purpose. Highly recommended.
2 von 2 Kunden fanden die folgende Rezension hilfreich
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Amazing & Awesome!
2. März 2012
Von Sua
- Veröffentlicht auf Amazon.com
Format:Kindle Edition
Great book and really helpful and at times even amusing!!! Also very, cool design and easy to follow. I definitely recommend this to any people working with web media!
1 von 1 Kunden fanden die folgende Rezension hilfreich
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fun read on a rainy weekend
29. Oktober 2012
Von Marol
- Veröffentlicht auf Amazon.com
Format:Kindle Edition|Von Amazon bestätigter Kauf
A whole new kind of reality. If you like stories that are stranger than fiction, you'd probably enjoy these gems.
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