" The text is easily readable throughout. I recommend this book to anyone interested in the evaluation of UX of any type of software system." - Computing Reviews
Über den Autor und weitere Mitwirkende
Jennifer Romano Bergstrom has been conducting quantitative and qualitative user-centered research for over 12 years. She is currently a Senior Research Associate at Fors Marsh Group and runs their user experience efforts both in the field and in their state-of-the-art laboratory. She is currently the Vice President of UXPA DC and President-Elect of DC-AAPOR. Jennifer received her B.A. in Psychology from Central Connecticut State University, and her M.A. and Ph.D. in Applied/Experimental Psychology from The Catholic University of America. Andrew Schall has over 10 years of experience as a UX researcher and designer and is currently Director of User Experience at SPARK Experience Design, a UX consulting firm outside Washington, DC. He is currently a Ph.D. candidate in Human-Centered Computing at the University of Maryland, Baltimore County. Andrew has worked with numerous public and private organizations to use eye tracking as part of their user-centered design process including organizations such as Aflac, Fossil, GlaxoSmithKline, NASA, PBS, and U.S. Department of Energy. He is a frequent presenter on eye tracking, speaking at conferences including Human Computer Interaction International, User Experience Professionals Association, and User Focus.