I have read most of Wayne's books, and this was one of the better ones. I used a highlighter on many areas of the book: I love Wayne's style of intertwining great philosophical quotes, anecdotes and personal stories to illustrate his points.
The book starts out citing compelling science and studies, including Bruce Lipton's research proving that genes are far from destiny, and that our beliefs influence even our genes. This is truly the foundation for a "no excuses" paradigm. Wayne delves into the concept of memes, or mind viruses and explains how these are passed on to people like cold viruses.
Next, 18 typical excuses are presented (many of these solicited from his readers). It will be difficult, risky, take too long, create family drama; I don't deserve it; it's against my nature; I can't afford it (surely a popular one today!); no one will help me; it's not happened before; I'm not strong/smart enough; I'm too old/too young; the rules/laws won't let me; it's too big; I don't have the energy/time; it's in my family history; I'm afraid. I was disappointed that my favorite excuse "I'll do it later" wasn't listed, although it was addressed indirectly in various parts of the book, especially in the "commitment to overcoming the inertia" part.
The second section seven contains principles for overcoming excuses: awareness, alignment, now, contemplation (with a very powerful quote from Aristotle--"Contemplation is the highest form of activity"), willingness, passion and compassion.
The third section promotes a new way of viewing excuses, creating a paradigm shift. This includes asking yourself six questions, starting out with "Is it true?" Where did the excuse come from? What is the payoff?" These are very reminiscent of Bryon Katie except that instead of undoing beliefs, you are undoing excuses and eradicating them from your subconscious mind (which Wayne argues need not be beneath your consciousness, and in fact renames as the "habitual mind").
I see people all the time using these excuses to avoid eating a better diet of more raw foods: It will create family drama; I don't have the time to fix good food; I don't have the money to buy fresh produce." My father's excuse was, "I am too old." Unfortunately, he died of cancer two years after using that excuse!
I am confident that this book will inspire people to take a new look at their habitual mind patterns, breaking free to move on to their highest potential!