Hilfreichste kritische Rezenzion
Marketing For Excel
am 13. Januar 2000
I picked this book up (for free), hoping it was a regular business book. The kind that describes the pluses and minuses of the business. Instead, its almost entirely a marketing tract for Excel. Nowhere are some of the hard questions asked
-- How competitive are Excel's telco products compared to other Long Distance companies ?
-- How many reps earn more than $30,000 a year from Excel ?
-- What % of reps drop out ? What % of people reach the higher levels shown in the book and how much money do they make ?
-- How much time does this entire activity take for a rep ?
-- What % of Excel's revenues come from Long distance service, and what % from rep fees ?
By covering only the successes and none of the failures, the book gives a distorted version of the truth.
This book seems like a clever way to get around the FTC's regulations about network marketing (which requires more disclosure) by having a supposedly independent book.
I can only conclude that anyone who's given the book 5 stars is themselves an Excel rep in some fashion, because theres no other logical reason for praising this book. Don't even read it, let alone buy it.