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Essentials of Marketing Research
 
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Essentials of Marketing Research [Print Replica] [Kindle Edition]

Jr., Joseph Hair , Mary Wolfinbarger , Robert Bush , David Ortinau

Kindle-Preis: EUR 115,71 Inkl. MwSt. und kostenloser drahtloser Lieferung über Amazon Whispernet

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Produktbeschreibungen

Kurzbeschreibung

Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.

Produktinformation

  • Format: Kindle Edition
  • Dateigröße: 11352 KB
  • Seitenzahl der Print-Ausgabe: 432 Seiten
  • Gleichzeitige Verwendung von Geräten: Bis zu 2 Geräte gleichzeitig, je nach vom Verlag festgelegter Grenze
  • Verlag: BE; Auflage: 3 (16. November 2012)
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • ASIN: B00I9JO6AO
  • Text-to-Speech (Vorlesemodus): Aktiviert
  • X-Ray:
  • Amazon Bestseller-Rang: #417.385 Bezahlt in Kindle-Shop (Siehe Top 100 Bezahlt in Kindle-Shop)

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Amazon.com: 4.5 von 5 Sternen  4 Rezensionen
5.0 von 5 Sternen A good research method book for marketing! 16. September 2014
Von Anonymous - Veröffentlicht auf Amazon.com
Format:Taschenbuch
It's an excellent book for marketing research method based on various metrics and tools. It's a good read along with Kotler's marketing books. In digital era, two very good online marketing books along with this one are Integrated Search Marketing Solution & Organic Search: Search Engine Optimization, Social Media, and Email Marketing: Winning Formula for SERP Dominance and Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition. The book Integrated Search Marketing Solution & Organic Search: Search Engine Optimization, Social Media, and Email Marketing: Winning Formula for SERP Dominance is an excellent read to get new online startups to take off. It addresses the most critical topics and tactics in the online marketing for a business: SEO, social media and Email Marketing at one central location. The book covers huge technical grounds in SEO, social media and email marketing in great details. It shows the readers the technical tips in on-page, off-page, server-side optimization and link building tactics while showing them the codes that are ready to use . Its critical tactics in FB marketing based on role playing will open your eyes. In addition, it gives the readers not only SEO Tips but also proven email marketing management tactics they can apply right away. Furthermore, it lays out the experiment methods in managing an email marketing campaign, critical campaign indexes to watch for and relevant actions to take. In addition, the book Integrated Search Marketing Solution & Organic Search: Search Engine Optimization, Social Media, and Email Marketing: Winning Formula for SERP Dominance demonstrates the tactics for boosting sales revenue by leveraging customers' APV (Average Purchase per Visit) and NCV (Number of Converted Visit) and investigate how a business is able to apply the tactics based on communication tactics, such as Agenda Setting and Spiral of Silence, to facilitate attitude change toward its intended conversion by optimizing the technical elements of social media. The book Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition provides new perspectives on applying communication theory on today's online marketing campaign and paid search. It provides online business solutions, from demand generation all the way down to conversion. Based on various communications theories, it demonstrates abundant persuasive ad copy writing tips along with examples that you can refer to immediately. It also shows its readers how to write effective PPC ads by applying cognitive science and which has never been addressed on the books I have ever read. It covers a deep ground in landing page optimization and bidding management with strategic planning and highly valuable tactics. The "Cognitive Search Marketing and Paid Search" also demonstrates a complete walk-through in a PPC campaign with case study, from keyword generation, ad copy writing, bidding management, down to conversion tracking. One of the best part of this book is its demonstration on MRI placement targeting and it just blew my mind. The book, "Cognitive Search Marketing and Paid Search", also interfaces PPC campaign with experiment design to leverage the overall efficiency on a company's marketing plan in a macro-level and which has never been addressed in any books I run into before. The book also illustrates critical campaign metrics to watch for, how to interpret these metrics and respective actions to take to improve your campaign. Landing page optimization tactics are emphasized while conversion attribution model and its application is well-addressed. In addition, it shows you many effective bidding techniques to optimize your profit while lowing your CPA. Furthermore, Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition extends the value of PPC techniques by applying the PPC tactics into a job search process with examples that readers can use after they read the book. All 3 books possess great value and I'd recommend both to readers that are interested in the topics in both online and offline marketing in the digital era!
3.0 von 5 Sternen Standard textbook 31. März 2014
Von Molotov - Veröffentlicht auf Amazon.com
Format:Taschenbuch|Verifizierter Kauf
Mostly just common sense marketing information mixed in with some simple research techniques. The statistics involved are pretty basic and could benefit from some more niche type strategies.
5.0 von 5 Sternen great book! 20. Oktober 2013
Von Anqi Shen - Veröffentlicht auf Amazon.com
Format:Taschenbuch|Verifizierter Kauf
useful and clear. I like it very much. I will recommend it to my mates. five stars! very very good good good good good goood good
0 von 6 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen great! 24. Februar 2014
Von Charles J. Standiford - Veröffentlicht auf Amazon.com
Format:Taschenbuch|Verifizierter Kauf
Great product no issues thus far! Would recommend to anyone. Charges fast and love the extra port on it for other devices.
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