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Essentials of Marketing Research [Print Replica] [Kindle Edition]

Jr., Joseph Hair , Mary Wolfinbarger , Robert Bush , David Ortinau

Kindle-Preis: EUR 171,13 Inkl. MwSt. und kostenloser drahtloser Lieferung über Amazon Whispernet

  • Print Replica:
    Dieses Kindle-Buch sieht wie ein gedrucktes Buch aus
  • ISBN-10 Print Replica: 0078028817
  • ISBN-13 Print Replica: 978-0078028816
  • Edition: 3
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Taschenbuch EUR 249,26  



Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.

Über den Autor und weitere Mitwirkende

Earned a B.A. in Economics and an M.A. and Ph.D. in Marketing at the University of Florida. He began his teaching career at the University of Mississippi and then moved to Louisiana State University in 1977. He continues to teach at LSU, where he is the Director of the Institute for Entrepreneurial Education and Family Business Studies, and where he holds the Alvin C. Copeland Endowed Chair of Franchising. He has acted as a management consultant and/or expert witness for a variety of industries and has served on the board of directors of numerous organizations. He has been an officer of for a long list of academic organizations and he is a Past President and Chairman of the Board of Governors of the Academy of Marketing Science. He has been a regular contributor and reviewer, and occasionally a member of the editorial board, for such publications as The Journal of Marketing Research, The Journal of Business Research, and Marketing Education Review. The list of this scholarly publications runs to a dozen pages. Earned a B.A. in Psychology and Economic history from St. Mary's University and an M.A. and Ph.D. in Marketing at Louisiana State University. He began his teaching career at the University of South Florida, moved first to the University of Mississippi, and then to The University of Memphis, where he has taught since 1993. He was chairman of the committee on Grants and Research for the Fogleman College of Business from 1991-1997 and Director of the Ph.D. Program at Memphis from 1995-1997. He has been a consultant for a wide range of corporations and institutes, as well as for the U.S. Department of Defense. He is the coauthor of Retailing for the 21st Century (Houghton-Mifflin, 1993) and a coeditor of Advances in Marketing (LSU Press, 1994). He is a regular contributor to such academic publications as Journal of Advertising, Journal of Consumer Marketing, Journal of Marketing Education, Journal of Direct Marketing, Journal of Health Care Marketing, and Marketing Education Review. Earned a B.S. in Management from Southern Illinois University-Carbondale, an M.A. in Business Administration from Illinois State University, and a Ph.D. in Marketing from Louisiana State University. He began his teaching career at the University of South Florida, where he continues to win awards both for outstanding research and for outstanding teaching. He has a wide range of research interests-from attitude formation and perceptual differences in services marketing to interactive electronic marketing technologies and their impact on information research problems. He consults for a variety of corporations and small businesses, with specialties in customer satisfaction, customer service quality, customer service value, retail loyalty, and image. He continues to serve as a member of the editorial review board for Journal of Academy of Marketing Science and was coeditor of Marketing: Moving Toward the 21st Century (SMA Press, 1996).


  • Format: Kindle Edition
  • Dateigröße: 11939 KB
  • Seitenzahl der Print-Ausgabe: 432 Seiten
  • Verlag: BE; Auflage: 3 (4. September 2012)
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • ASIN: B00I9JO6AO
  • Text-to-Speech (Vorlesemodus): Nicht aktiviert
  • X-Ray:
  • Word Wise: Nicht aktiviert
  • Verbesserter Schriftsatz: Nicht aktiviert
  • Amazon Bestseller-Rang: #1.144.810 Bezahlt in Kindle-Shop (Siehe Top 100 Bezahlt in Kindle-Shop)

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1.0 von 5 Sternen Not windows 8 compatible?! 15. Januar 2015
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So I just rented the digital copy of this book and after I attempted to download it, I got an error message because it is not compatible with windows 8....no where under the description of this book have I read that it is not compatible, therefore being a broke college student, now out of 90 bucks, I am thoroughly angry and hope that something can be done about this.
5.0 von 5 Sternen Great 24. März 2015
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Great on how they formatted the book first time reading an online book. It was excellent.
5.0 von 5 Sternen in great condition. It more than met 22. Mai 2015
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The book,is clean and,in great condition. It more than met,my needs
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Got in good condition. Exactly what I needed!
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5.0 von 5 Sternen great book! 20. Oktober 2013
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useful and clear. I like it very much. I will recommend it to my mates. five stars! very very good good good good good goood good
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