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Essentials of Corporate Communications and Public Relations (Business Literacy for HR Professionals) (Englisch) Taschenbuch – 11. Mai 2006

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When it comes to communicating corporate information, the skills of the messenger can make or break a company's reputation in the eyes of shareholders, employees, and the media. Filled with practices, principles, and case studies, this essential guide helps HR professionals hone their skills at delivering information, managing crises, responding to queries, and more. Today's HR professionals work side by side with senior executives to devise a strategy for their organizations and to marshal the talent and resources to implement it. That means going beyond the traditional HR domain and mastering the fundamentals of all aspects of business and management. The "Business Literacy for HR Professionals" series, developed in partnership with the Society for Human Resource Management, covers essential areas such as negotiation, decision making, change management, finance, and more. These highly practical books help HR professionals achieve their goal to be true strategic partners who bring additional bottom-line value to their organizations.


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Great for HR - Mediocre for Communications People 10. Juni 2010
Von Jeffrey Swystun - Veröffentlicht auf
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This entry is published by Harvard Business School Press as part of their Business Literacy for HR Professional Series. For the HR audience, I suspect that this is a helpful and valuable reference. For communications professionals, you may find it pedantic and repetitive.

What it touches on but does not resolve is the fascinating area of overlap between the HR function and the Communications function in a business. Who is ultimately in charge of employee or internal communications? Who writes the newsletter? Who ensures that the brand values are known and followed by all employees? This is something I have bumped into all my years in communications and it ultimately driven by the stronger personality - not the organizational chart.

The book does work both as a reference on individual topics or as a complete read. Indeed, I initially read it cover-to-cover and do refer to it for specific guidance. Given this was published in 2006, much of the content was probably sourced or written in 2005 so the book does need an update. Five years ago digital communications were nowhere near as influential as they are now and requires a section unto itself.

On the positive side, the focus the book gives to internal communications is very beneficial and that critical area will never diminish in importance - especially the role HR plays within it.
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