Finn Jackson had a successful career in building businesses and then as a business architect helping other companies. Through this book he can help you see how business advantage (competitive advantage) can be created and maintained by allowing it to evolve and transform as demanded by your competitive markets.
The title refers to those famous drawings by Escher of stairs that seem to ascend or descend forever. His goal is to show you how to create an endless self-perpetuating path of self-reinforcing business advantage. He sees success in four layers. The first layer comes with the lowest level of business success. That is, the least you can do to qualify as a successful business. His phrase is to "make money by using resources to satisfy customer needs". Jackson spends a chapter analyzing what it means to satisfy customer needs, using resources, and finally what it means to make money. That making money thing is a tad more elusive than you might think.
Layer 2 is about leadership, which he sees as balancing the management of activities in the present while setting up the mechanisms for success in the future, which will turn into the present soon enough. He adds the words "now and in the future" to the level 1 statement of success.
Layer 3 talks about the importance of strategy and its true role in your success. For Jackson, success is about making your activities and processes more efficient and executing them better than your competitors. He doesn't give a fig about grand corporate strategies. In fact, he says that strategy is only something you use to measure and adjust the effectiveness of your activities.
Layer 4 is achieving the Escher Cycle. Where you put all that you have learned to do in the previous three layers in order to make it an endless cycle of success.
An interesting book that you might well find useful.
Reviewed by Craig Matteson, Ann Arbor, MI