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Enterprise 2.0 - The Art of Letting Go [Ungekürzte Ausgabe] [Englisch] [Taschenbuch]

Willms Buhse , Sören Stamer

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Kurzbeschreibung

15. Dezember 2008
"There is the idea of the 'different' company. A company that after more than 100 years is now turning its back on production based on the division of work. In his introduction, Götz Hamann, journalist for Die Zeit, describes the authors as engaged in an 'attack on capitalism'. Expert articles by such renowned authors as Andrew McAfee, Don Tapscott and David Weinberger are augmented by examples from Nokia, SAP and Vodafone in the quest to discover how Web 2.0 technologies can best be used as business tools, and how companies will need to change in order to survive as Enterprise 2.0 organizations. Not forgetting the question of whether it's worth it for company management. After all, Enterprise 2.0 necessarily implies that decision-makers must also 'let go' and give up their control. Yet are we really ready for this?" CIO"This book can (...) certainly be of help in illuminating a fundamental change taking place in the business world." ChangeX Online Journal for Change in Society and the Economy"The changeover to new ways of thinking in the enterprise requires everyone to undergo a multifaceted learning process." Associated Press"The Ideas Man (David Weinberger) is once again proposing a revolutionary thesis: purge your company of as much control as possible." Financial Times Deutschland"What we have here is a generational change." David Weinberger, in an interview for Spiegel Online

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Über den Autor

Sören StamerSören Stamer has been guiding the development of CoreMedia AG as Co-founder and CEO for over twelve years. In 1996, together with one of his professors and two of his academic colleagues, he took the bold step of forming his own company immediately after finishing university. From the beginning, innovative solutions for adding value to information have formed the software company's focus. Under his leadership, the company has developed into a leader in the field of people-centric software. Sören Stamer has managed to ensure the continual success of CoreMedia AG, overcoming crises and industry "bubbles" with equal aplomb. In the process, the central tenet of "sustainability and growth

Willms Buhse, Dr. Member of the Management Board at CoreMedia AG since November 2003. Prior to this, Willms Buhse spent five years at Bertelsmann AG (Gütersloh, Hamburg, New York), working in the field of technology scouting. During this period, he also co-founded Digital World Services, one of the pioneers in the digital music business. His previous career has included work as a consultant for technology and strategy at Roland Berger & Partner. The author and editor of a number of books, Willms Buhse is also a frequent keynote speaker at conferences on Internet business. After graduating in engineering and economics from the Universities of Hannover and Madrid, he received his doctorate from Technical University of Munich in 2003 for his thesis on "Digital Strategies of Competition in the Music Industry." The incumbent Vice Chair of the Open Mobile Alliance (OMA), Willms Buhse was also a founding member of the Mobile Entertainment Forum (Europe) and is a member of the Recording Academy (Grammy).Willms Buhse has been called one of the "Top 50 Most Influential People in Mobile Entertainment" worldwide. He discovered his passion for the Internet in 1994 while working as a project manager for the first international Internet-based learning project at the University of Hannover.

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