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Enduring Passion: The Story of the Mercedes-Benz Brand (Englisch) Gebundene Ausgabe – 30. September 2005


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Produktbeschreibungen

Pressestimmen

"...wide research and photographs shed an illuminating light on the success of the three-pointed star." Sunday Times, 16th October 2005
 
"...highly readable..." (Mercedes Magazine, October 2005).
 
"...the books easy-going prose captivates the reader with its head-on approach..." (Classic Car Weekly, October 2005)
 
"...an informative and insightful read." (Daily Express, 19th November 2005)
 
"...This one should sell well in London where cool, classic Mercedes seem to have found a particularly keen following..." (Evening Standard, 25th November 2005)
 
"...a fascinating look at how the brand developed...Handsomely produced in a large format and richly illustrated" (African Business, 1st Dec 05)
 
"If you love the three-pointed star or automobile history, there may...be room...on your shelf or coffee table." (Evening Standard, 25th Nov 05)
 
"...thought provoking..." (The Telegraph, 10th December 2005)

"...wide research and photographs shed an illuminating light on the success of the three-pointed star." Sunday Times, 16th October 2005
 
"...highly readable..." (Mercedes Magazine, October 2005).
 
"...the books easy-going prose captivates the reader with its head-on approach..." (Classic Car Weekly, October 2005)
 
"...an informative and insightful read." (Daily Express, 19th November 2005)
 
"...This one should sell well in London where cool, classic Mercedes seem to have found a particularly keen following..." (Evening Standard, 25th November 2005)
 
"...a fascinating look at how the brand developed...Handsomely produced in a large format and richly illustrated" (African Business, 1st Dec 05)
 
"If you love the three-pointed star or automobile history, there may well be room for this one on your shelf or coffee table." (Evening Standard, 25th Nov 05)
 
"...thought provoking..." (The Telegraph, 10th December 2005)

Synopsis

The three-pointed star. Magic. Mystique. Mercedes-Benz. With its legendary performance and quality, Mercedes-Benz is one of the most recognizable brands in existence. The first book to examine Mercedes-Benz as a brand phenomenon, "Enduring Passion" provides a fascinating look at how the brand developed and the myths and realities surrounding it as it faced the global convulsions of war, mergers, and economic uncertainty. Handsomely produced in a large format and richly illustrated with previously unpublished photographs, "Enduring Passion" is the life story of the Mercedes-Benz brand and how its iconic symbol became a synonym for power and elegance.

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Amazon.com: 9 Rezensionen
6 von 7 Kunden fanden die folgende Rezension hilfreich
Enduring Passion 24. März 2006
Von Dan M - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
This book gave in great detail the beginnings of both Benz and Daimler up to merger in 1926 and then to 2005. It takes you through the thinking of both men and their values. You can see how and why things were done and not done through the years. The author explains the goods and the bads over the years. The pictures are great! Anyone interested in MB's or own one should read.
5 von 6 Kunden fanden die folgende Rezension hilfreich
finally 8. Januar 2006
Von Leo Mintello - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
Leslie Butterfield's „Enduring Passion" is astonishingly the first book about the history of Mercedes Benz brand. It provides a really broad and tensing look at how the Mercedes Benz brand developed from the foundation of the company in the 19th century untill today. Richly illustrated and with numerous anecdotes it gives a - sometimes critical - account of how the brand got where it is today. Readable!

[...]
2 von 2 Kunden fanden die folgende Rezension hilfreich
Lavishly produced pictorial history of the Mercedes-Benz product and brand 4. April 2008
Von Rolf Dobelli - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
This curious combination of coffee-table book and corporate history tells the story of the Mercedes-Benz brand from the invention of the automobile in the 1800s through the early years of the 21st century. Author Leslie Butterfield explains that management's attention began to focus on the Mercedes-Benz brand only during the last 10 years or so of this period. Until then, the company's focus had been on engineering and products, with marketing as somewhat of an afterthought. The author certainly makes the case that the brand has survived and prospered despite questionable management, and often against the odds. The book offers a fairly comprehensive account of many ways in which the company failed its brand. However, it has surprisingly little to say about the Chrysler acquisition - a challenge that is no secret. getAbstract believes that corporate-history students, car buffs and anyone stranded in a waiting room will find something to appreciate in this well-produced, lavishly illustrated tome.
2 von 2 Kunden fanden die folgende Rezension hilfreich
A Great Gift 21. Dezember 2007
Von Sunnyvale Gal - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe Verifizierter Kauf
I purchased this for a friend who had just bought his first Mercedes Benz. He said it was fascinating and very hard to put down.
book review 19. März 2013
Von Sahan de Silva - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe Verifizierter Kauf
one of the best books that i have in my personal library. well-written and with some nice photographs. overall i would recommend it highly. I think you will be delighted by it's light yet well-detailed and well-researched text.
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