I just got this book today and I just had to run on to give it a five-star review immediately.
First of all - this book is INCREDIBLY well-designed. I cannot stress this enough. There are so many how-to books about art that apparently don't put a lick of thought into their own design, which I hate. This book is just a pleasure to look at and absorb. Fun little fact boxes, doodles, notes, and examples decorate each page. As soon as I opened it, my first impression was: "Yes. Yes, this person knows EXACTLY what they're talking about." That's incredibly rare to find in an instructional book, I'm afraid.
I'm already a sequential art major in college, so there was a lot in this book that I was already familiar with - but I can say that the advice they're giving you beginners is absolutely dead on the money. Drawing from life, carrying a sketchbook around,and even talking about how to research or come up with idea. Spectacular! And even though I knew a lot of the beginning section, I enjoyed starting the little practice activities that they suggested on every page. There's even a colour wheel and guide that reminds me of my Colour and Comp clasess!
This book takes you from the first step (an idea, learning how to DRAW even) and walks you all the way to copyrighting and commission work, with EVERY step in between. They even have a few photoshop tutorials and a development guide for babies, which is super useful! So even if you already know how to draw or build characters, this book still has TONS for you. Story structure, age groups, POV, graphic novels, storyboarding - this book is basically a crash course in a Bachelors of Fine Arts, illustration focus.
With so much information crammed into one little 160 page book (it feels much lighter than I expected it to) - it's obviously not going into incredible depth. But make no mistake, at the end of every section they have recommendations to learn further in the subject. I already own several of the books they recommend, and they're absolutely fantastic! Raymond Briggs, Helen Oxenbury, Quentin Blake and many other fabulous well known illustrators are referenced and displayed in blooming lovely colour. These people OBVIOUSLY know exactly what they're talking about, and I can assure you that if you go out and buy the books THEY talk about - you'll be satisfied.
This book is absolutely incredible, you MUST get this. I am definitely going to look at the other books in this series, if they're anything at all near this quality - it's something special!