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Email Marketing: Using Email to Reach Your Target Audience and Build Customer Relationships [Englisch] [Taschenbuch]

Jim Sterne (Autor), Anthony Priore (Autor)
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Jim Sterne
Jim Sterne
Anthony Priore
Anthony Priore

Produktbeschreibungen

Amazon.co.uk

In these days of fancy, sometimes over-designed Web sites, banner advertising and TV advertising, we often forget that everyone on the Internet has an e-mail address too, and so e-mail has huge potential as a marketing tool. This book aims to remind us of this fact, and that as a cheap, easy to use tool, e-mail can be one of your online business's best assets. The authors are keen to point out that they are not advocating spam (huge numbers of cloned e-mails indiscriminately sent to tens of thousands of people), but targeted, well-constructed marketing messages. To make effective use of e-mail as a marketing tool you need a strategy rather than a splatter gun, and one chapter of the book talks you through the process of designing one.

You also need to know how to write a good e-mail, and one of the book's key sections takes you through the do's and don'ts from the wording of the header right through to how to sign off. Examples from the real world are included so you can see how the big guns do it. Standard e-mails are not your only option, and the book devotes space to alternatives such as e-newsletters and e-promotions. Both can help people feel an affinity with your Web site, while e-promotions offer something free in return for a site visit perhaps money off a purchase for example.

The book explores other avenues too, such as getting mailing lists together, and doing market research to help you improve. Sterne and Priore cover their ground well, write in an easy style, and encourage you to do a lot of thinking for yourself. --Sandra Vogel

Amazon.com

In these days of fancy, sometimes overdesigned Web sites and banner ads, we often forget e-mail's huge potential for marketing. This book aims to remind us and explains how this cheap, easy-to-use tool can be one of your online business's best assets. The authors are keen to point out they're advocating not spam but rather targeted, well-constructed marketing messages. To make effective use of e-mail as a marketing tool, you need a strategy rather than a splatter gun, and the book talks you through the process of crafting one.

You also need to know how to write a good e-mail, and one of the book's key sections takes you through the do's and don'ts, from the wording of the header to signing off. Examples from the real world are included so you can see how the big guns do it. Standard e-mails are not your only option, and the book devotes space to alternatives such as e-newsletters and e-promotions. The first can help people develop an affinity with your Web site, and the second offers something free in return for a site visit--a gift certificate, for example.

The book explores other aspects, too, such as getting mailing lists together and doing market research. Authors Sterne and Priore cover their ground well, write in an easy style, and encourage readers to think for themselves. --Sandra Vogel, Amazon.co.uk

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Einleitungssatz
To understand why spam is so despised, you have to understand something about email. Lesen Sie die erste Seite
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Format:Taschenbuch
Jim Sterne has written a book that every single email marketer MUST read. No jargon, no hype, no sales pitch. Just the facts. And lots of them!

Chock full of examples and screen shots, this is the book that people who read Permission Marketing keep asking me to write. Now I don't have to. Thanks, Jim, for doing it for me.

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Von Jim Moran
Format:Taschenbuch
Veteran writers Jim Sterne and Anthony Priore have written Email Marketing to share with their readers a number of profitable e-mail correspondence design concepts and marketing strategies they can use to effectively communicate with their intended online audiences.

Readers will learn about some popular uses of e-mailing such as sending product announcements, announcing special offers, delivering customer service announcements, distributing surveys, and pointing intended audiences to Websites and other resources for further marketing purposes.

Email Marketing features a broad range of information to assist readers to craft their own e-mail campaigns. Sample correspondence provided in the book demonstrates how easily readers can compose e-mail and link up with existing Websites for maximum marketing impact. Readers will learn about positioning themselves to arouse the interest of their targeted audiences. The authors cite some creative key motivators and themes readers can employ to manage customers to keep them happy, interested, and coming back!

E-mail has empowered people to communicate online. The authors instruct their readers to proceed wisely in regards to who they send e-mail to. They adequately caution readers about sending unsolicited email and provide guidance to keep them on the good side of most people. They demonstrate some very legitimate and creative ways to obtain permission to send e-mail, including doing business with services that supply specially created e-mail lists targeting people with specific interests.

This book offers a full course on carrying out creative and disciplined e-mail campaigns that can be applied to any business, organizational, and personal marketing effort. Readers will benefit from author experience and other cases studies provided in the book. Must reading for business use!

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Format:Taschenbuch
If you have never had ANY experience with email (and I don't just mean marketing with it), then perhaps this book is for you. This book is way too beginner-oriented (although it promotes itself as if it has loftier things to say). But the worst thing about this book is that it is not well-organized and goes into things that, frankly, aren't important if you really want to market with email. It's too all over the place and unfocused.
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