Kurzbeschreibung
Julie L. Davis and Suzanne Harrison
Today's corporations are always on the lookout for exciting new and innovative ideas that can be used to generate revenue. Up until recently, this meant taking these ideas and turning them into products or services, which could then be sold for profit. But today, a unique new concept is revolutionizing the way companies are getting value from ideas. Instead of incorporating them into products or services, today's innovations may be bartered, licensed or sold in the "idea" stage for tremendous amounts of money. For example, IBM currently receives well over $1 billion in revenue every year from licensing its intellectual property, unrelated to the manufacture of a single product. Today more and more companies are adopting this idea of turning their legal departments, where intellectual property is housed, from cost centers into profit centers.
Edison in the Boardroom: How Leading Companies Realize Value from Their Intellectual Assets takes an in-depth look at the revolutionary concept of Intellectual asset management (IAM). IAM is changing the way companies all over the world are doing business. In their careers as business consultants, the authors have been privileged to meet individuals who were clearly ahead of their time when it came to realizing value from their companies' innovations. Based on their interactions with the ICM Gathering--an international group of companies who meet several times a year to create, define and benchmark best practices in the area of IAM--the authors have compiled a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets.
Incorporating stories and teachings from some of the most successful companies in the worlds -- such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others -- the authors have made an exhaustive study of IAM and its implications for today's businesses. They have culled a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets.
Today's corporations are always on the lookout for exciting new and innovative ideas that can be used to generate revenue. Up until recently, this meant taking these ideas and turning them into products or services, which could then be sold for profit. But today, a unique new concept is revolutionizing the way companies are getting value from ideas. Instead of incorporating them into products or services, today's innovations may be bartered, licensed or sold in the "idea" stage for tremendous amounts of money. For example, IBM currently receives well over $1 billion in revenue every year from licensing its intellectual property, unrelated to the manufacture of a single product. Today more and more companies are adopting this idea of turning their legal departments, where intellectual property is housed, from cost centers into profit centers.
Edison in the Boardroom: How Leading Companies Realize Value from Their Intellectual Assets takes an in-depth look at the revolutionary concept of Intellectual asset management (IAM). IAM is changing the way companies all over the world are doing business. In their careers as business consultants, the authors have been privileged to meet individuals who were clearly ahead of their time when it came to realizing value from their companies' innovations. Based on their interactions with the ICM Gathering--an international group of companies who meet several times a year to create, define and benchmark best practices in the area of IAM--the authors have compiled a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets.
Incorporating stories and teachings from some of the most successful companies in the worlds -- such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others -- the authors have made an exhaustive study of IAM and its implications for today's businesses. They have culled a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets.
Klappentext
How exactly can a company convert its intellectual property into the greatest amount of cash or other value over time? What is the best way to defend IP assets?
How can companies more effectively impact their future? What is the relationship between invention and innovation?
Completely revised and updated with the most current research on intellectual property and assets, Edison in the Boardroom Revisited highlights the winning strategies used by today's leading companies--including Philips, Nielsen, Procter & Gamble, DuPont, Visa, Samsung, Juniper Networks, and Proteus Biomedical--to maximize the value of their intellectual property.
Informed by the experience of the ICM Gathering--a group of global corporations that meets regularly to share insights and develop best practices on obtaining value from intellectual property--authors Suzanne Harrison and Patrick Sullivan reveal even more sharply and clearly how to create and extract ever more value from your intangibles, particularly in the face of the rapidly changing business and IP environments.
Edison in the Boardroom Revisited compiles a wealth of knowledge and success stories that illustrate how far businesses have come--and will go--in their ability to leverage and monetize their intellectual properties. With the explosion of the number and kinds of technology, in the future it will no longer be possible for global firms to own and control all of the IP necessary to maintain their competitive advantage. So how should companies think differently about how they generate and capture value from IP today and in the future?
How can companies more effectively impact their future? What is the relationship between invention and innovation?
Completely revised and updated with the most current research on intellectual property and assets, Edison in the Boardroom Revisited highlights the winning strategies used by today's leading companies--including Philips, Nielsen, Procter & Gamble, DuPont, Visa, Samsung, Juniper Networks, and Proteus Biomedical--to maximize the value of their intellectual property.
Informed by the experience of the ICM Gathering--a group of global corporations that meets regularly to share insights and develop best practices on obtaining value from intellectual property--authors Suzanne Harrison and Patrick Sullivan reveal even more sharply and clearly how to create and extract ever more value from your intangibles, particularly in the face of the rapidly changing business and IP environments.
Edison in the Boardroom Revisited compiles a wealth of knowledge and success stories that illustrate how far businesses have come--and will go--in their ability to leverage and monetize their intellectual properties. With the explosion of the number and kinds of technology, in the future it will no longer be possible for global firms to own and control all of the IP necessary to maintain their competitive advantage. So how should companies think differently about how they generate and capture value from IP today and in the future?
