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Kurzbeschreibung
In today's global recession, strong management of firms and organizations are of the utmost importance. Best-selling Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Bringing economic theory and strategic analysis to life in an engaging and uniquely modern way, Besanko et al. have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the firm and industrial organization with ideas from modern strategy literature.
The newly revised 5th edition offers more real-world applications to make materials studied in undergraduate Managerial Economics, Business Strategy, and Industrial Organization courses relevant. Armed with general principles, today's students--tomorrow's future managers--will be prepared to adjust their firms' business strategies to the demands of the ever-changing environment.
The newly revised 5th edition offers more real-world applications to make materials studied in undergraduate Managerial Economics, Business Strategy, and Industrial Organization courses relevant. Armed with general principles, today's students--tomorrow's future managers--will be prepared to adjust their firms' business strategies to the demands of the ever-changing environment.
Buchrückseite
Follow the fundamentals of strategy.
Sound strategic management is dependent on a set of business principles that apply to all sectors of the economy. Besanko, Dranove, Shanley, and Schaeffer's highly acclaimed Economics of Strategy, now in its Fifth Edition, gives you grounding in those fundamental strategic concepts that will serve you throughout your career, in any economic circumstance.
This book focuses on the economic principles that form the building blocks of strategy and details the tools you'll need to perform comprehensive analysis of a firm's economic strategy. This Fifth Edition features new and expanded discussion of topics, such as:
* Demand, costs, pricing, and game theory
* Economies of scale, a concept fundamental to competition, entry, positioning and sustainability
* The interface between the theory of the firm, organization design, and business strategy
* Incentives--vital for understanding integration and organization structure
* The boundaries of the firm
* Positioning and sustaining advantage
* Competition
New examples, drawn from real-world cases from the eighteenth century to present day, use the lens of business history to illustrate how these principles play out in the actual corporate arena.
Sound strategic management is dependent on a set of business principles that apply to all sectors of the economy. Besanko, Dranove, Shanley, and Schaeffer's highly acclaimed Economics of Strategy, now in its Fifth Edition, gives you grounding in those fundamental strategic concepts that will serve you throughout your career, in any economic circumstance.
This book focuses on the economic principles that form the building blocks of strategy and details the tools you'll need to perform comprehensive analysis of a firm's economic strategy. This Fifth Edition features new and expanded discussion of topics, such as:
* Demand, costs, pricing, and game theory
* Economies of scale, a concept fundamental to competition, entry, positioning and sustainability
* The interface between the theory of the firm, organization design, and business strategy
* Incentives--vital for understanding integration and organization structure
* The boundaries of the firm
* Positioning and sustaining advantage
* Competition
New examples, drawn from real-world cases from the eighteenth century to present day, use the lens of business history to illustrate how these principles play out in the actual corporate arena.
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Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis
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Kundenrezensionen
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3 von 3 Kunden fanden die folgende Rezension hilfreich
Format:Gebundene Ausgabe
Unlike the most books on Strategy this one describes the issues in strategy micro- and institutional economically very well founded. Yes, this means THEORY, and yes it's no easy stuff to understand. But this is because of the content itself, not because of the way it is explained, i.e. you have to understand a lot but therefore you learn a lot. But the book does not stop at explaining concepts. It also bridges the gap between theoretical principles and their practical relevance in a very lifely and useful way. So the reader gets both: a deep understanding of concepts and a sound picture of their application in the real world. This makes the book really outstanding amongst all these books on strategy!
3 von 3 Kunden fanden die folgende Rezension hilfreich
Format:Gebundene Ausgabe
Excellent book! The book covers (all) the aspects of Microeconomics/Strategy in a fantastic and very readable manner. Ok, there's quantitative stuff, but kept down to a minimum. Personally, one of the view "must buy" text books in strategic management.
2 von 2 Kunden fanden die folgende Rezension hilfreich
Format:Gebundene Ausgabe
Based on Microeconomic Theory this Book provides a real understanding of Strategy, without getting mathematical. It extracts for example the concepts of game theory in a very lifely and practically useful manner. This is not alway easy, but the complexity always comes from the topic itself, not from the explaination. It also covers current topics like institutional economics, although the chapter on organisation could still be slightly improved in this way. Caution: this book's structure is completely different (ie better) from the usual strategy books, so take care not to disturb your professor - he probably has to rethink his lecture ;o)
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Die neuesten Kundenrezensionen
Strategy based on its roots...
Excellent. I use this book in my Strategy course at the MBA program of TU Wien (Austria).
What I like:
- Strategy is not fluffy esoteric stuff put in great wording. Lesen Sie weiter...
What I like:
- Strategy is not fluffy esoteric stuff put in great wording. Lesen Sie weiter...
Vor 12 Monaten von Gstiß veröffentlicht
Great book about enterprise planing + strategy!
Ich habe dieses Semester Unternehmensplanung als ABWL-Vorlesung gehört und die Klausur erfolgreich geschrieben. Lesen Sie weiter...
Veröffentlicht am 13. August 2006 von Ilia Riano
Theory and Practice of Competitive Strategy
This is the definitive review of strategic analysis concepts: their basis in economic theory and application in the real world of business. Lesen Sie weiter...
Am 21. März 2000 veröffentlicht
THE Book for Students of Strategy
This book has it all: a hardcore economics-based view of the activities of the firm, a thorough discussion of the major schools of strategic thought, solid case analyses and even... Lesen Sie weiter...
Am 31. Dezember 1999 veröffentlicht
Great Primer on Economics
If you're an absolute beginner on Economics, this is the book for you. It has all the theory about the decison-making process within great corporations.
Am 5. Dezember 1999 veröffentlicht
Too techy
Well, well, well beyond the touchy-feely strategy realm. It should be required text at U of Chicago and not Kellogg, but look who wrote it. Lesen Sie weiter...
Am 29. Mai 1999 veröffentlicht
Too techy
Well, well, well beyond the touchy-feely strategy realm. It should be required text at U of Chicago and not Kellogg, but look who wrote it. Lesen Sie weiter...
Am 29. Mai 1999 veröffentlicht
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