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Ecological Intelligence: Knowing the Hidden Impacts of What We Buy: How Radical Transparency Transforms the Marketplace [Englisch] [Taschenbuch]

Daniel Goleman
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Kurzbeschreibung

28. Mai 2009
Most of us want to make the right choices as consumers. But how can any one individual’s choices make a difference? And, more importantly, what are the right choices? In this provocative new book Daniel Goleman shows that everything about what we buy and why is about to change. To date, he argues, our consumer thinking about issues such as the environment, health hazards or child labour has been one-dimensional, focusing on single problems in isolation from the rest. Our ‘green’ awareness is so superficial we often do more harm than good by ignoring the adverse impacts of the far vaster proportion of what we buy and do. Ecological Intelligence shows how the phenomenon of radical transparency – the availability of complete information about all aspects of a product’s history – is about to transform the power of consumers and the fate of business. Companies will no longer be able to control their own reputations. For the first time what they say will matter far less than what they actually do. They will be genuinely accountable. Ecological Intelligence sends a fresh and hopeful message to readers. By mobilizing consumers to create an enormous market force for virtuous business decisions, it is the essential handbook for understanding the coming information revolution.

Produktinformation

  • Taschenbuch: 288 Seiten
  • Verlag: Allen Lane (28. Mai 2009)
  • Sprache: Englisch
  • ISBN-10: 184614180X
  • ISBN-13: 978-1846141805
  • Größe und/oder Gewicht: 2,1 x 15,3 x 23,4 cm
  • Durchschnittliche Kundenbewertung: 4.0 von 5 Sternen  Alle Rezensionen anzeigen (1 Kundenrezension)
  • Amazon Bestseller-Rang: Nr. 838.485 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)

Produktbeschreibungen

Pressestimmen

Refreshingly optimistic (Financial Times)

An idea that is changing the world . . . the global economy is being remade before our eyes (Time Magazine) -- Dieser Text bezieht sich auf eine andere Ausgabe: Taschenbuch .

Über den Autor und weitere Mitwirkende

Daniel Goleman is an internationally renowned psychologist, specialising in emotional behaviour and emotional intelligence. He is co-chairman of The Consortium for Research on Emotional Intelligence in Organizations at Rutgers University, co-founder of The Collaborative for Academic, Social and Emotional Learning at Yale University as well as a member of the board of directors at the Mind & Life Institute. In recognition of his efforts to communicate the behavioral sciences to the public, he was elected a Fellow of the American Association for the Advancement of Science. Goleman’s previous book, Emotional Intelligence has been translated into 30 languages selling over 6 million copies worldwide and remains one of the bestselling non-fictions works of the past decade. Goleman lives in the Berkshires in the United States.

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"Then God said, 'Let Us make man in Our image, according to Our likeness; let them have dominion over the fish of the sea, over the birds of the air, and over the cattle, over all the earth and over every creeping thing that creeps on the earth.'" -- Genesis 1:26

It's one thing to have power over the Earth; it's another to take good care of that gift. Dr. Daniel Goleman has long been concerned about how people can become more aware of the trade-offs that affect their health, the purity of the environment, and the sustainability of the resources that are being wasted. Most of the rules of thumb we learn about what's best for the environment are wrong in many particular instances. As a result, you need someone to analyze everything very carefully and tell you what the net effects are of option A versus option B, much as details about food contents of packages help consumers pick the best choices for their families.

In this book, Dr. Goleman looks at the information challenges and how people have responded to being provided with better information. He makes an aggressive and optimistic argument that information alone will provide the basis for people to make more rational decisions about ingredients, practices, and eliminating waste. While I hope he's right, I think he's over optimistic. While Dr. Goleman doesn't believe that government has a useful role, it's entirely possible that pollution and waste taxes can provide additional incentives to make more appropriate decisions.

Based on many years of best practice research my students and I have conducted, I agree with his assertion that eliminating waste, taking out harmful ingredients, and upgrading the surrounding environment is more profitable than the alternative.
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