I picked up this book expecting technical discussion about Ebay. I am a novice Ebay user and wanted to get up to speed after having successfully bought some things and gotten familiar with the process, while planning to sell some higher priced items. I found it easy to read with many Ebay-specific facts and tips but was really impressed with the wide-ranging discussion about business, especially the emphasis on customer service and marketing. These are the topics many first-time entrepreneurs find mysterious and large companies have seemingly started to forget, to their disadvantage. Giving good service in this era of voicemail mazes, un-navigable websites and untrained, minimum-wage retail salespeople is a lesson, if learned, Ebay businesses will use to prosper. Sinclair has covered most, if not all of the bases in this business book. Everything is current and up-to-date, from how to get paid to the latest info on taking and using digital photos. I recommend this to anyone in any business.
