Kurzbeschreibung
Synopsis
Der Autor über sein Buch
Thanks for your interest in my book. Here are some of the book's key ideas...
E-learning is huge.
We are on the verge of a major sea change in learning. Internet technologies have fundamentally altered the technological and economic landscapes so radically that it is now possible to make quantum leaps in the use of technology for learning. Yet there is also a danger. If we focus too much on the technology itself and not enough on how well it is used, we will continue to fall short. But if we neglect the power of the Internet, we will never get off the ground. In the end, successful Internet enabled learning, or "e-learning" depends on building a strategy that optimizes the technology within an organization that is ready and willing to use it.
E-learning is about change.
One purpose of my book is to reinforce a key point - it isn't just a technical innovation that drives us to e-learning, it's also a change in the way learning is viewed and managed. We all know that the business world is being transformed by the need for speed. Businesses need to get information - even information that's changing - to large numbers of people faster than ever. They need to lower the overall costs of creating a workforce that performs faster and better than the competition, and they need to do this 24 hours a day, seven days a week for people located around the world. It's no longer "whether" organizations will implement online learning; but whether they will do it "well." For those of you who are training managers, this is a "do or die" issue. If you're in the front lines of your firm, it is do or die as well - as speedy, cost-effective performance improvement will be a key to winning in the marketplace.
It's also about technology, but not just about technology.
Another purpose of my book is to help you recognize that in order to leverage the potential of e-learning technology, a sound people and business strategy is essential. Too often we are so enamored with the opportunities that technology offers that we neglect the organization in which it will be implemented. For many of us, the question is not "if we build it, will they come?" More likely, the question should be, "if we build it, will they come back?" I have seen too many cases where great uses of technology withered on the vine because of a lack of focus on the "four C's" that can make or break e-learning: culture, champions, communication and change. The successful deployment of e-learning is absolutely dependent on understanding this important premise.
Without a coherent e-learning strategy, you just have a lot of stuff on the web.
As you consider this book, it's important to understand a few things about how I've approached the subject. First, technology is a tool, nothing more. Although Internet technology is the key to a profound revolution in learning, it should not be mistaken for a broader e-learning strategy. Second, there remains an enduring and important role for classroom learning. Using e-learning and classroom learning together can be more powerful than either used alone - the key is knowing how to create the proper blend. And third, if you look at learning as simply a collection of training sessions, you need to radically rethink this view. The broad field of learning is much more than education and training. It's a discipline and a profession where skill, creativity and experience still matter. This is a critical concern when you're about to invest in an online learning strategy.
We learn from the web all the time.
The book references many public web sites (many of which are not training sites) that have interesting examples of e-learning best practices - in online training, knowledge management, technology, etc. And, it includes essays from some of the key industry leaders and consultants in the field. In their own words, they provide perspective and insight that can be beneficial for all of us. This book is a great companion to the many good "how to build web-based training" books that are currently available.
E-learning is not going away.
To those of you who think e-learning is inconsequential or a passing fad, think again. E-learning may very well be the next killer application for the web. And to those of you who think that people don't want to learn this way, think about this - a few years ago, who among us would have said that ordering books on the web was what we wanted, yet here we are! The best way to view e-learning is the same way Wayne Gretzky became hockey's greatest player. "I skate to where the puck is going to be, not to where it has been."
E-learning is about creating the future; but don't waste any time - the future will be here any minute.
The time is now to build an e-learning strategy that meets the needs of today's workers, some of whom are ready for this change and others who will need help in the transition. And now is the time to build an even greater capability to deliver on this strategy for an increasingly computer-savvy workforce. At the very time the corporation's need for learning and knowledge has outstripped what's possible using only conventional training methods, e-learning will allow us to respond more effectively. Despite the challenges, e-learning has never been so important and our opportunities have never been greater.
Buchrückseite
Learn what companies like AT&T, Cisco Systems, Dell Computer, IBM, Lucent Technologies, Merrill Lynch, Prudential, and U S West and others have accomplished with e-learning
It isn’t just the promise of impressive technology that is driving people to e-learning. Businesses need to get rapidly changing information to large numbers of people faster than ever. They need to lower the overall costs of creating a workforce that performs faster and better than the competition, and they need to do this around the clock. It’s no longer a question of whether organizations will one day implement online learning, but whether they will do it well.
Most organizations that need to train their employees are experimenting with some form of Web-delivered learning. But most organizations have focused on the technological challenges, buying the right software, getting enough bandwidth allocated for Web-based training, designing courseware, etc. These are important first steps but the larger strategic issues remain unsolved: how to make e-learning part of the daily work culture, and fully implement its power. E-Learning is the first book in this exciting new field that addresses not just the technological challenges of Web-based training and knowledge management, but how to develop a comprehensive organization-wide learning strategy.
Author Marc Rosenberg discusses the technological issues but more importantly, assesses the dramatic strategic, organizational, and political issues involved in the process of making e-learning a reality. Written for professionals responsible for leading the revolution in workplace learning, E-Learning takes a broad, strategic perspective on corporate learning. This wake-up call for executives everywhere discusses:
*Requirements for building a viable e-learning strategy
*How e-learning will change the nature of training organizations
*Knowledge management and other new forms of e-learning
E-Learning explains the basic principles of a comprehensive Web-based learning strategy—how to link your organization’s Web sites, Web-based training, courseware, and all the other components of online learning. With an underlying focus on the "why"—and not just the "how"— Rosenberg provides a roadmap for growing and sustaining an e-learning culture that’s based on twenty years of observations, best (and worst) practices, and conversations with leaders in the learning technology fields. Divided into three parts, E-Learning offers an essential balance between building great e-learning (design and technology issues) and implementing it (acceptance and support issues). Within each chapter, examples illustrate many key components of an effective e-learning framework.
Unlike other technology-focused guides to Web-based training, E-Learning is the first book that tackles the overarching strategic issues—problems facing any organization experimenting with the tremendous promise of Web-based learning and knowledge management.
"The biggest growth in the Internet, and the area that will prove to be one of the biggest agents of change, will be in e-learning." —John Chambers, CEO, Cisco Systems
"Marc Rosenberg is one of the key thinkers in the ever-changing world of learning and technology. This book offers a pragmatic and powerful set of resources for any organization walking the sometimes slippery e-learning pathway."—Elliott Masie, President, The MASIE Center
"If there is any reason to fear e-learning, it's that we will fail to understand why we are doing it. This book combines the right amount of reflection on why with a heavy dose of sound advice about how to. It has a lot in common with it's subject. It's just what we need, just in time." —John W. Cone, Vice President, Dell Learning Dell Computer Corporation
"Marc Rosenberg has nailed it. He surfaces the issues, realistically describes alternatives and operationalizes what a true e-learning strategy is. Good cases. Good ideas. Good writing. You need this book!" —Gloria Gery, Consultant in Performance Support and Learning
"Dr. Rosenberg's vision, coupled with the useful advice peppered throughout his book, will guide corporate leaders of learning as we strive to harness the power of e-learning for the benefit of our people and our businesses. I intend to share the book widely with my business colleagues and professional associates." —Pat Kelly, Vice President, People Development, AT&T Wireless Services
