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Driving Honda: Inside the World's Most Innovative Car Company [Kindle Edition]

Jeffrey Rothfeder

Kindle-Preis: EUR 17,96 Inkl. MwSt. und kostenloser drahtloser Lieferung über Amazon Whispernet

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Produktbeschreibungen

Pressestimmen

“Rothfeder keeps the narrative lively and interesting, making it both an enjoyable and informative read. A well-written company profile that provides further insight into the history and management techniques behind Honda’s continued success.”
Library Journal

“Great investors profit by running counter to the crowd, and in this respect Rothfeder’s superb and readable book is the story of a great corporate contrarian. It explains how Honda’s idiosyncratic and often counterintuitive approaches to leadership, innovation, and growth have enabled it to prosper in a hypercompetitive industry dominated by giants.”

John A. Casesa, senior managing director, Guggenheim Partners


“Driving Honda is a fascinating look at one of the world’s great iconoclastic corporations. Through extensive access to high-level Honda executives, Rothfeder dives deep into a corporate culture that sidesteps traditional hierarchy and remains devoted to individualism, accountability, and collaboration, proving that no organization is too large or established to stop thinking like a lean, flexible start-up.”

Keith Ferrazzi, author of the #1 New York Times bestseller Who’s Got Your Back and Never Eat Alone


“In this highly readable and entertaining book, Rothfeder details how Honda has successfully navigated globalization through a unique strategy. This strategy should be a model for other multinationals to follow.”

Ray Kwong, senior advisor, USC US-China Institute, and Forbes contributor

“This highly readable book reveals the key to Honda's success: a culture of openness, innovation, and relentless commitment to quality. It's a must-read for anyone interested in the future of manufacturing in America."
 —Subir Chowdhury, Author of The Power of LEO and The Power of Six Sigma
 
“A fascinating and insightful analysis.”
—Financial Times 
 
“A case study of the methods required to revive manufacturing industries.”
Kirkus Reviews 
 
“Rothfeder’s inside look at research and development and details about engines, motors, and assembly lines make this book an engineering or manufacturing fanatic’s dream, but readers from all industries will enjoy this entertaining and informative work.”
Publishers Weekly Starred Review

“Superb…A powerful corporate parable about how sticking to your guns can lead to real success.”
Engineering and Technology Magazine

“Clear well-researched history makes for an entertaining lesson on how a relatively modest Japanese motorcycle company took on the giants of the US automotive industry in their own backyard—and succeeded.”
Professional Engineering Magazine

Kurzbeschreibung

For decades there have been two iconic Japanese auto companies. One has been endlessly studied and written about. The other has been generally underappreciated and misunderstood. Until now.



Since its birth as a motorcycle company in 1949, Honda has steadily grown into the world's fifth largest automaker and top engine manufacturer, as well as one of the most beloved, most profitable, and most consistently innovative multinational corporations. What drives the company that keeps creating and improving award-winning and bestselling models like the Civic, Accord, Odyssey, CR-V, and Pilot?



According to Jeffrey Rothfeder - the first journalist allowed behind Honda's infamously private doors - what truly distinguishes Honda from its competitors, especially archrival Toyota, is a deep commitment to a set of unorthodox management tenets. The Honda Way, as insiders call it, is notable for decentralization over corporate control, simplicity over complexity and unyielding cynicism toward the status quo and whatever is assumed to be the truth - ideas embedded in the DNA of the company by its colourful founder Soichiro Honda, sixty-five years ago.



With dozens of interviews of Honda executives, engineers,and frontline employees, Rothfeder shows how the company has developed and maintained its unmatched culture of innovation, resilience, and flexibility - and how it exported that culture to other countries that are strikingly different from Japan, establishing locally controlled operations in each region where it lays down roots.



For instance, Rothfeder reports on life at a Honda factory in the tiny town of Lincoln, Alabama. When the American workers were trained to follow the Honda Way as a self-sufficient outpost of the global company, their plant pioneered a new model for manufacturing in America.



As Soichiro Honda himself liked to say, "Success can be achieved only through repeated failure and introspection. In fact, success represents one percent of your work, which results only from the ninety-nine percent that is called failure."


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Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
Amazon.com: 4.3 von 5 Sternen  45 Rezensionen
3 von 3 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen It is a real eye opener and explains a great deal about different approaches to doing business and why ... 4. Oktober 2014
Von jerry zimring - Veröffentlicht auf Amazon.com
Format:Kindle Edition|Verifizierter Kauf
A fascinating story about a man, his vision, and his pursuit. For a name we all know, I for one, knew nothing at all about the man, his core beliefs, and the trailblazing journey it put him on. It is a real eye opener and explains a great deal about different approaches to doing business and why we find ourselves on the ' slippery slope ' we do.
Unfortunately American business has, for the most part, taken the short view. This tells the story of a different way.
3 von 3 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Insightful foray into the Honda Way and why it succeeds where others fail. 30. August 2014
Von Dawn - Veröffentlicht auf Amazon.com
Format:Kindle Edition|Verifizierter Kauf
I read the excerpt in the Washington Post and was hooked. I would recommend this book to anyone and have already.
3 von 3 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen HONDA ROCKS 24. August 2014
Von Amazon Customer - Veröffentlicht auf Amazon.com
Format:Kindle Edition|Verifizierter Kauf
Perhaps a bit of information overload in spots, but if you read this book you will become a staunch HONDA fan.
8 von 11 Kunden fanden die folgende Rezension hilfreich
1.0 von 5 Sternen Honda Deserves a Better Book 14. September 2014
Von John Mccarrier - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe|Verifizierter Kauf
This is a standard puff piece by a writer who doesn’t understand his topic and can’t develop a coherent storyline.

The author wants to prove that Honda is a better company than Toyota and cherry picks data to prove his point. He loves the Ridgeline pickup but ignores the fact that Toyota outsells Honda 20 to 1 in this market. He mentions several times that Honda developed the first hybrid but ignores the Prius. He gushes over Acura but doesn’t mention that Lexus outsells it 2 to 1 in the U.S. He seems to be miffed that Toyota was featured in James Womack’s book The Machine That Changed the World and determined to set the record straight.

His comments about technology and the history of the auto industry are laughable. He claims that most auto manufacturers outsource engine production. He doesn’t realize that Packard was established long before Chrysler. His discussion of air cooling vs. water cooling is babble. He ends the book with a weird chapter on the evils of globalization rather than a discussion of Honda's future.

Honda is a great company with great products. It deserves a great book. This is not it.
2 von 2 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen It's not really about cars but it's still an amazingly good read 6. September 2014
Von Khen Lim - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe|Verifizierter Kauf
Terrific book if you're someone who admire Honda. Insights into Honda's manufacturing innovation plus their Early Supplier Involvement (ESI) aspect of the supply chain are wonderful to learn about. I would have wanted to read more about their innovation into developing their products - cars or bikes etc - but I guess that's not what this book is about.
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