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Don't Think of an Elephant! Know Your Values and Frame th...
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In the first of his three debates with George W. Bush, 2004 presidential candidate John Kerry argued against the war in Iraq not by directly condemning it but by citing the various ways in which airport and commercial shipping security had been jeopardized due to the war's sizable price tag. In so doing, he re-framed the war issue to his advantage while avoiding discussing it in the global terrorism terms favored by President Bush. One possible reason for this tactic could have been that Kerry familiarized himself with the influential linguist George Lakoff, who argues in Don't Think of an Elephant that much of the success the Republican Party can be attributed to a persistent ability to control the language of key issues and thus position themselves in favorable terms to voters. While Democrats may have valid arguments, Lakoff points out they are destined to lose when they and the news media accept such nomenclature as "pro-life," "tax relief," and "family values," since to argue against such inherently positive terminology necessarily casts the arguer in a negative light. Lakoff offers recommendations for how the progressive movement can regain semantic equity by repositioning their arguments, such as countering the conservative call for "Strong Defense" with a call for "A Stronger America" (curiously, one of the key slogans of the Kerry camp). Since the book was published during the height of the presidential campaign, Lakoff was unable to provide an analytical perspective on that race. He does, however, apply the notion of rhetorical framing devices to the 2003 California recall election in an insightful analysis of the Schwarzenegger victory. Don't Think of an Elephant is a bit rambling, overexplaining some concepts while leaving others underexplored, but it provides a compelling linguistic analysis of political campaigning. --John Moe
Kurzbeschreibung
Donit Think of an Elephant! is the definitive handbook for understanding what happened in the 2004 US election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate. In this book Lakoff explains how conservatives think, and how to counter their arguments. His years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programmes, and why people vote for their values and identities, often against their best interests. Donit Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wingis stranglehold on political dialogue in the United States
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283 von 324 Kunden fanden die folgende Rezension hilfreich
The most important political book on the market today
29. September 2004
Format:Taschenbuch|Von Amazon bestätigter Kauf
In Thomas Frank's bestselling "What's the Matter with Kansas?" the author asks why so many Americans vote against their own economic interests. Well, George Lakoff of the Rockridge Institute, a prominent progressive think tank, provides the answers. According to Lakoff, most Americans vote their identity and values not their economic self interest.
Conservatives, despite being a minority, are dominating because they understand this. They are winning by putting their values front and center, by controlling the national dialogue by "framing" issues (i.e. calling the estate tax "the death tax,"), through institution building, and by developing overarching strategic initiatives rather than advocating single issues and isolated programs.
Lakoff provides the groundwork for progressives to begin to counter conservatives. Conservatives call for "strong defense," progressives call for a "stronger America;" conservatives say "free market," progressives say "broad prosperity;" conservatives argue for "smaller government," progressives want "effective government;" etc. The book provides the tools for progressives to move the debate -- by addressing people's core American values -- from the divisive arguing that reinforces conservatives' positions to a civil discourse that reinforces progressives' positions.
A must read!
Conservatives, despite being a minority, are dominating because they understand this. They are winning by putting their values front and center, by controlling the national dialogue by "framing" issues (i.e. calling the estate tax "the death tax,"), through institution building, and by developing overarching strategic initiatives rather than advocating single issues and isolated programs.
Lakoff provides the groundwork for progressives to begin to counter conservatives. Conservatives call for "strong defense," progressives call for a "stronger America;" conservatives say "free market," progressives say "broad prosperity;" conservatives argue for "smaller government," progressives want "effective government;" etc. The book provides the tools for progressives to move the debate -- by addressing people's core American values -- from the divisive arguing that reinforces conservatives' positions to a civil discourse that reinforces progressives' positions.
A must read!
65 von 74 Kunden fanden die folgende Rezension hilfreich
Strict Father Vs. Nurturing Parents...Powerful Metaphors
27. September 2004
Format:Taschenbuch
I sure wish I had the foresight to take George Lakoff's class when I was going to Berkeley, but at least I can revel in this illuminating book about the influence exerted by metaphors that resonate with the American public. A professor of linguistics, Lakoff is a senior fellow of the Rockridge Institute, the renowned liberal think tank that concentrates in part on helping Democratic candidates and politicians with re-framing political metaphors. He certainly has the credentials to produce this treatise on the power of words and the resulting images that stay within the mind regardless of what other objective information may be conveyed that run counter to these images. The discussion seems so basic, but Lakoff's treatment is fascinating.
In this penetrating book, he focuses on the impermeable connection people make between family and nation and how images are divided along party lines. Republicans follow the strict father model, which assumes that the world is a dangerous place and always will continue to be because there is evil out there in the world. The world is also difficult because it is competitive. There will always be winners and losers. There is an absolute right and an absolute wrong. What is needed in this kind of world is a strong, strict father who can protect the family in a dangerous world, no matter the cost.
Democrats, on the other hand, see both parents are equally responsible for raising the children. The assumption is that children are born good and can be made better. The world can be made a better place, and our job is to work on that. The parents' job is to nurture their children and to raise their children to be nurturers of others. According to Lakoff, empathy and responsibility are paramount in political liberalism. From this opposing logic, one can, for example, understand the power of Governor Schwarzenegger's "girly men" comment, which one moment was considered appallingly sexist and subsequently turned into a rallying cry at the Republican National Convention. Lakoff is especially articulate in showing how the Republicans have leveraged the fear of homeland terrorism to reinforce the strict father model and used it as a groundswell to gain support among the undecideds.
This is an essential guide for not only progressives but also any American who wants to segregate facts from messages and so-called values from actual programs. More importantly, this book explains why people vote their values and identities, often against their best interests. My only fear is that the book has come out a bit late to make a genuine impact on the November election. This is the perfect complement to John Sperling's "The Great Divide: Retro Vs. Metro America", which explores the same partisan dilemma but in terms of marketing principles, the Republicans' superiority in unifying the retro states and the Democrats' failure to do the same with the metro states. I recommend reading both to get the full picture of how the Democratic strategy has not historically embraced the strategies proposed by Lakoff and Sperling and what needs to be done to reconstitute an effective two-party system. Highly recommended.
In this penetrating book, he focuses on the impermeable connection people make between family and nation and how images are divided along party lines. Republicans follow the strict father model, which assumes that the world is a dangerous place and always will continue to be because there is evil out there in the world. The world is also difficult because it is competitive. There will always be winners and losers. There is an absolute right and an absolute wrong. What is needed in this kind of world is a strong, strict father who can protect the family in a dangerous world, no matter the cost.
Democrats, on the other hand, see both parents are equally responsible for raising the children. The assumption is that children are born good and can be made better. The world can be made a better place, and our job is to work on that. The parents' job is to nurture their children and to raise their children to be nurturers of others. According to Lakoff, empathy and responsibility are paramount in political liberalism. From this opposing logic, one can, for example, understand the power of Governor Schwarzenegger's "girly men" comment, which one moment was considered appallingly sexist and subsequently turned into a rallying cry at the Republican National Convention. Lakoff is especially articulate in showing how the Republicans have leveraged the fear of homeland terrorism to reinforce the strict father model and used it as a groundswell to gain support among the undecideds.
This is an essential guide for not only progressives but also any American who wants to segregate facts from messages and so-called values from actual programs. More importantly, this book explains why people vote their values and identities, often against their best interests. My only fear is that the book has come out a bit late to make a genuine impact on the November election. This is the perfect complement to John Sperling's "The Great Divide: Retro Vs. Metro America", which explores the same partisan dilemma but in terms of marketing principles, the Republicans' superiority in unifying the retro states and the Democrats' failure to do the same with the metro states. I recommend reading both to get the full picture of how the Democratic strategy has not historically embraced the strategies proposed by Lakoff and Sperling and what needs to be done to reconstitute an effective two-party system. Highly recommended.
153 von 181 Kunden fanden die folgende Rezension hilfreich
"Most important book in a decade"
13. Oktober 2004
Format:Taschenbuch|Von Amazon bestätigter Kauf
I loaned one of my copies of *Don't Think of an Elephant* to a non-academic, progressive friend, and her email two days later described the book in the words I'm using as a title.
Lakoff's work with metaphor and language is some of the most important and valuable research going on in the area of cognitive science, but his other books are weighty academic tomes not for the faint of heart or short of attention span. How refreshing, that this little book serves as a great introduction to Lakoff's work and, most important, as an effective guidebook to entering the political debate as the underdog progressive.
The book is practical and inspiring. What better combination could one ask for? It can be read in one sitting. It will change the way you present your own politics and help you comprehend the apparent incoherence of conservative thinking.
Lakoff's method is simple. He asks, "How can good, intelligent people think these two apparently contradictory things?" For example: Opposition to birth control and to programs that help unwed mothers. The answers he finds are fundamental, persuasive, and they do not dismiss conservative thinking, as so many progressives do, by demonizing it.
Get this book if you are feeling baffled and helpless going into this election. It will give you strength.
Lakoff's work with metaphor and language is some of the most important and valuable research going on in the area of cognitive science, but his other books are weighty academic tomes not for the faint of heart or short of attention span. How refreshing, that this little book serves as a great introduction to Lakoff's work and, most important, as an effective guidebook to entering the political debate as the underdog progressive.
The book is practical and inspiring. What better combination could one ask for? It can be read in one sitting. It will change the way you present your own politics and help you comprehend the apparent incoherence of conservative thinking.
Lakoff's method is simple. He asks, "How can good, intelligent people think these two apparently contradictory things?" For example: Opposition to birth control and to programs that help unwed mothers. The answers he finds are fundamental, persuasive, and they do not dismiss conservative thinking, as so many progressives do, by demonizing it.
Get this book if you are feeling baffled and helpless going into this election. It will give you strength.
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