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The Quest for Global Dominance. Transforming Global Presence into Global Competitive Advantage
 
 
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The Quest for Global Dominance. Transforming Global Presence into Global Competitive Advantage [Englisch] [Gebundene Ausgabe]

Vijay Govindarajan , Anil K. Gupta

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"...rousing call to arms." (Publishers Weekly, August 6, 2001) "Rich with stories, lessons and concepts, The Quest for Global Dominance is a blueprint for companies that wish to keep pace with the advance of globalisation today..." (Business Monthly, September 2001) "...this is a very practical and highly readable book." (Economic Outlook & Business Review, November 2001)

Rezension

"The reality of thinking and being global in mind-set should be a no-brainer for all of us. But for those who believe that such is not the case, Professors Govindarajan and Gupta have put to rest any romantic or unrealistic views that we can sit back and bask in our prosperity. So it's back to work on figuring out how to win globally, not locally or nationally, that will get you in the Hall of Fame for Business Leaders worldwide. You will find yourself referring often to The Quest for Global Dominance as you chart your course forward."
— William F. Achtmeyer, president and chief executive officer, The Parthenon Group

"A must-read for executives who expect to harness the accelerating trend of globalization. Vijay and Anil make a compelling case for an accelerating rate of change based on broad-based support for free trade, the increased economic power of developing nations, and the pervasive impact of enabling technology."
— Alexander M. Cutler, chairman and chief executive officer, Eaton Corporation

"This book is not only visionary but very practical in thinking about globalization. It makes a compelling case for why globalization has to be at the very forefront of your plan to build a foundation for a lasting business."
— Desh Deshpande, chairman, Sycamore Networks

"In an interconnected global economy, every company-technology companies in particular-must look at the entire world as the playing field. Vijay Govindarajan and Anil K. Gupta have done an excellent job of unpacking what companies must do in order to emerge as the undisputed leaders in serving their customers worldwide, effectively and efficiently. This well-written book is a must-read for anybody charged with leading the globalization of his or her company."
— Robert W. Galvin, chairman of the executive committee of the board, Motorola

"Rich with up-to-date examples but also built on rigorous research, this book is a must for executives who are intent on going global."
— Donald C. Hambrick, Samuel Bronfman Professor of Democratic Business Enterprise, Columbia University

"The Quest for Global Dominance is an excellent review of the increasing need for global focus and the opportunities and challenges that face companies that globalize. It is a book of great value for managers who are facing globalization, but it can also serve as a checklist and reminder for managers already experienced in this important field."
— Jukka H?rm?l?, chief executive officer, Stora Enso

"The Quest for Global Dominance should be must-reading for CEOs and would-be CEOs in all industries, whether or not they realize that they are-or are about to be-global players. Professors Govindarajan and Gupta make a powerful case for the inevitability of globalization, and they give the senior executive a practical road map for making the most of the opportunities it presents, while avoiding some of the pitfalls."
— Frank C. Herringer, chairman of the board, Transamerica Corporation

"This book provides fundamental inputs for managers who are leading modern global corporations in the new age of information technology, networks, and e-business. Above all, I am impressed with the focus on building a global knowledge ecology within these modern corporations. Globality truly becomes relevant and meaningful when seen in the light of knowledge development, taking us from learning within smaller individual 'silos' or 'kingdoms' to learning and knowledge accumulation in a global context. Overall, this is a great book and a must for the modern leader of the global firm."
— Peter Lorange, president, International Institute for Management Development, Lausanne, Switzerland

"Contained between the covers of The Quest for Global Dominance is an exciting, challenging, and provocative assimilation of business values, beliefs, and accomplishments derived from a contemporary analysis of successful global business experiences. Govindarajan and Gupta have tied together in one high-energy, fast-moving document the concepts of globalization, diversity, and convergence into a coherent global business model facilitated by the real-time attributes of electronic knowledge and commerce. The world will not become smaller; rather we will learn to embrace it more effectively and efficiently through The Quest for Global Dominance."
— Richard Matzke, vice chairman of the board, Chevron Corporation

"The velocity of change in the global arena has significantly accelerated. The Quest for Global Dominance provides the strategic imperatives to succeed in a global business."
— John Menzer, president and chief executive officer, Wal-Mart International

"Globalization is undoubtedly a key imperative for business leaders the world over. Professors Gupta and Govindarajan bring rich experience, a keen eye for detail, and strong conceptual abilities to their investigation of this phenomenon. The Quest for Global Dominance not only presents incisive and in-depth analysis but also inspires real-world, implementable solutions to the challenges faced by practitioners of management in today's global village."
— N. R. Narayana Murthy, chairman and chief executive officer, Infosys Technologies Limited

"The Quest for Global Dominance presents the impact which globalization is having on countries, companies, and leaders in a fresh and superbly documented way. Above all, it raises the strategic implication of this in a fashion that should allow leaders to consider how to leverage their global presence and capability into a more successful leadership enterprise."
— John E. Pepper, chairman of the board, Procter & Gamble

"The Quest for Global Dominance comes at the appropriate time. The end of the twentieth century, because of the combined forces of technological and cultural changes, has brought a revolution in the way we work and develop our activities. Today what we lack most is 'time,' yesterday it was money.

But we are only at the beginning of change, and in the years to come the breakthroughs in our habits will be much more important than what we have lived recently. The magnitude of the changes to come will also modify our society, bringing major cultural modifications.

'Rising up to the global challenge' is a thorough study of these changes, an analysis of the old and new economies, of the links which exist at all levels of our not so 'brave new world.' Much more, it brings a prospective view of what is going to happen, how it is going to happen, and how we should adapt ourselves in order to succeed in our increasingly global world.

Today, as you will see in this complete, precise, and factual study of our world economy and its participants, we have no option; every strategy from the biggest to the smallest corporations cannot avoid the 'global' option because there is a growing interdependence among markets, among countries, among people, as reflected in increasing flows of goods and services, capital and know-how.

The Quest for Global Dominance treats for the first time-in the most complete way-all the aspects of what we have to think about and the dynamics which prevail. It is no doubt a book of reference that anyone involved in the new game should have and keep near by. From the student to the CEO, they will find most of the answers to the questions they have in mind on those subjects. It is no doubt targeted to managers worldwide who are entrepreneurs and want to expand their companies' global presence through new competitive differentiation. It is a leading-edge thoughtful work that will help entrepreneurs, students, politicians, and, in brief, all decision makers.

Many thanks to Vijay Govindarajan and Anil Gupta for their remarkable input in this analysis of the increasingly complex world in which we live."
— Didier Pineau-Valencienne, pr?sident d' honneur, Schneider S.A.

"Vijay Govindarajan and Anil K. Gupta are among the masters on the subject of global strategy. In this book, they have succeeded in putting forth tight logic and leading-edge thinking in a manner that is highly practical. If you were to read only one book this year on how to assess and develop a global strategy for your business, this would be it."
— John Quelch, dean, London Business School

"In The Quest for Global Dominance, the authors have successfully combined facts and figures with insightful examples; together they give us a highly educational, yet enjoyable, reading experience. The book helps every business leader to see the challenges and opportunities which globalization brings. It invites everybody to get on board and warns about the dangers of being left behind. It points out the great opportunities that globalization offers for those who adopt it early and why no company can ignore it, not even those operating in smaller, local markets. The Quest for Global Dominance is also a practical guide and offers clear advice on how to avoid a number of pitfalls in managing the global or globalizing company. This is the guide to the new era."
— Keijo Suila, president & CEO, Finnair

"I found The Quest for Global Dominance to be an outstanding guide to building global presence and effectiveness based on the real, often painful, experiences of some best-practice companies and a few theoretical underpinnings. It helped put words and a framework around some of the experiences and learnings in my own international career. I often found myself nodding in agreement and saying how I would have loved to have read this before my first expat assignment. It goes well beyond merely stating the imperative - it explains how to make the transition from international/multinational models to true globalization. The book is particularly helpful in giving practical advice on managing the complex human dimensions of global businesses and global teams."
— Peter F. Volanakis, president, Corning Technologies


In diesem Buch (Mehr dazu)
Einleitungssatz
What do we mean when we say that we live in an increasingly global world? Lesen Sie die erste Seite
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Amazon.com:  10 Rezensionen
7 von 7 Kunden fanden die folgende Rezension hilfreich
Good Text on Globalization 3. Februar 2002
Von Roger E. Herman - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
If you're looking for a detailed book on globalization that has the qualities, depth, and approach of a college textbook, here it is. The book was written by two professors who met, and discovered a synergy for writing, while they were students at Harvard. They've developed a style that presents their points in a well-organized fashion, with sufficient illustration and documentation to validate the authors' points. The examples they use are well-known companies that have achieved global dominance; now we know how they did it-with plenty of information and understanding between two covers of a modern book.

The book is organized into nine chapters, each strong enough to be a stand-alone publication on its own. We start with Rising Up to the Global Challenge and then move into Building Global Presence. Appetites whetted, we now get a comprehensive case study: Lessons from Wal-Mart's Globalization. Exploiting Global Presence comes next, followed by a chapter on Cultivating a Global Mindset. This is primary theme of the book; it's a mindset that enables dominance.

Chapter 6 gets into some how-to: Building a Global Knowledge Machine, sharing vital information and understanding across national boundaries and cultural divides. The authors then concentrate on the Dynamics of Global Business Teams and Changing the Rules of the Global Game. The final chapter is Globalization in the Digital Age, keeping us right up-to-date and reminding the reader that this topic is real and "present" in today's organizations. A bibliography and two indices follow the footnotes section.

The ordinary lay reader will have trouble with this book. It is an academic work. However, for senior executives, marketing professionals, and students of globalization, this book will be a treasure. Those involved with graduate education in business should not miss this book. It will be valuable reading for self-growing executives engaged in executive MBA programs, giving them solid knowledge and insight to apply in their real world of global growth and dominance.

2 von 2 Kunden fanden die folgende Rezension hilfreich
How to establish global presence, then achieve and sustain a competitive advantage 17. April 2008
Von Robert Morris - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
As Jeffrey Garten explains in the Foreword, this recently published Second Edition offers "not only updates, not only new examples, and not only a more confident analysis. There are three entirely new chapters." Given all that has happened since the first edition (2001), these are indeed welcome additions. Anil Gupta, Vijay Govindarajan, and Haiyan Wang focus on four tasks essential for any company to emerge and stay as the globally dominant player within its industry:

1. "One, people must ensure that their company leads the industry in identifying new marketing opportunities worldwide and in pursuing these opportunities by establishing the necessary presence in all key markets."

2. "Two, people must work relentlessly to convert global presence into global competitive advantage."

3. "Three, people must cultivate a global mindset."

4. "Four, in developing global strategies, people must take full account of the rapid growth of emerging markets, in particular the rise of China and India."

As the co-authors would be the first to acknowledge, it is quite easy to offer prescriptions such as these. Presumably they agree with Thomas Edison: "Vision without execution is hallucination." After briefly but precisely identifying the "what" of "transforming global presence into global competitive advantage," the authors devote the bulk of their attention to explaining the "how." They intended that their book be broad in its coverage of issues relating to the creating and exploiting of global presence, and, that each chapter would focus on a specific action-oriented issue such as building global presence, cultivating a global mindset, or the dynamics of global business teams.

While citing real-world initiatives by several dozen exemplary companies (e.g. Cisco Systems, FedEx, Hewlett-Packard, IBM, Ikea, Marriott, Microsoft, Nucor, Procter & Gamble, and Wal-Mart), the authors address key questions, issues, and challenges such as these:

Which five imperatives drive the pursuit of global expansion?

Under which conditions are alliance-based entry modes more appropriate?

Under which conditions is accelerated global expansion more appropriate?

When location decisions are made, which criteria should be considered?

Which four factors drive the speed with which to cultivate a global mindset?

What are the most common barriers to effective and efficient knowledge transmission?

How to maximize knowledge accumulation and mobilization?

What are the primary reasons for the failure of a global business team (GBT)?

How to overcome communication barriers within a global organization?

What are the major benefits to be gained by early globalization?

What is a "two-track strategy" and why should it be executed in both China and India?

Gupta, Govindarajan, and Wang are to be commended on the wealth of information they provide and, especially, on the rigor of their analysis of that information. All three are pragmatists. What has worked for other global companies that have transformed their global presence into global competitive advantage? What lessons can be learned from those initiatives? In this context, I am reminded of what Peter Drucker once observed: "We spend a lot of time teaching leaders what to do. We don't spend enough time teaching leaders what to stop. Half the leaders I have met don't need to learn what to do. They need to learn what to stop." All of the observations and suggestions that Gupta, Govindarajan, and Wang include throughout their narrative share a single purpose: To guide and inform the process by which correct decisions can be made, decisions that will address what not to do as well as what to do. Although their book is a "must read" for C-level executives in companies that seek to transform their global presence into competitive advantage, I think it should also be read by C-level executives in other (non-global) organizations that are within the supply/value chain of those companies.

I also highly recommend Friedman's aforementioned The World Is Flat 3.0, Victor Fung, William Fung, and Yoram (Jerry) Wind's Competing in a Flat World, C.K. Prahalad's The Fortune at the Bottom of the Pyramid, Kenichi Ohmae's The Next Global Stage, and Operation China co-authored by Jimmy Hexter and Jonathan Woetzel.
3 von 4 Kunden fanden die folgende Rezension hilfreich
A Must-Read For Savy International Business Executives 21. August 2001
Von Matthew Boland - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
After reading this book, I went back and looked at the large library I amassed while attending The School of International & Public Affairs at Columbia University and I realized that no book in my entire collection taught me as much about global business as "The Quest for Global Dominance." It is engagingly written and so full of substance, I can't think of a more fun way to learn how to shelter your company from the adverse effects of "globalization" while remaining exposed to its enormous upside potential.

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