- Taschenbuch: 186 Seiten
- Verlag: Bookshaker (5. Mai 2009)
- Sprache: Englisch
- ISBN-10: 1905430604
- ISBN-13: 978-1905430604
- Größe und/oder Gewicht: 20,3 x 12,7 x 1 cm
- Amazon Bestseller-Rang: Nr. 652.288 in Englische Bücher (Siehe Top 100 in Englische Bücher)
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Do Your Own PR
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Kurzbeschreibung
Presented in an easy to follow A to Z format "Do Your Own PR" gives you all the insider secrets you need to harness the power of publicity and get your message spread far and wide. Whether you're on a small budget and need to cost-effectively promote your business or are simply keen to demystify the PR process and take control - this book shows you how. As well as up-to-date advice on using new tools such as Twitter and Youtube and traditional tools such as press releases, you will also learn first hand how others have used these approaches to grow their own success. 'Paula Gardner is doing herself and the rest of the PR industry out of a job' - "The Telegraph" & "Financial Times". 'Paula has a gift for demystifying PR and making it easy-peasy for anyone, even if the only thing you know about PR is how to spell it!' - Amanda Alexander, "Corporate Mothers". 'Packed full of practical, step-by-step activities for anyone wanting to grow their business also includes up to the minute information to help you navigate the Internet and make the most of social networking' - Fiona Robyn, Author of the "Letters". 'This is un-put-downable for any business trying to understand and keep up with PR in 21st century, just fabulous!' - Lynette Allen, Author of Behind With The Mortgage And Living Off Plastic". 'Lots of ideas and inspiration for ways [to] incorporate social networking into [your] PR Plan a must read - "Amanda O'Toole, Carbis Bay Holidays. '...describes the tools, explains the processes and even gives you the worst-case scenarios...' Sue Donnelly, author of "Feel Fab At 50".
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PR for the Uninitiated
19. Juni 2009
Format:Taschenbuch
This book is set out as an alphabetical list of PR subjects from having the motivation for doing some PR to every kind of PR opportunity, technique and tool that I could think of. This creates the one flaw I can see in that the book does not give you a strategic overview or plan for how to go about using PR for your business.
That is a small point against a great book. I loved the fact that I could go through the whole book in an hour or so. I love the comprehensive index page and the alphabetic approach because it makes the book easy to navigate. I love the fact that it is a practical, no nonsense read where you can just pick out bits that are going to make the biggest difference to you.
Having been researching and looking into PR for my business for a while now I didn't expect to find a whole lot of new material. In the main I was correct in that assumption although I did find a few juicy gems that I had not considered. One particular example would be the use of PR Buddies, a concept that I had not thought of and is already paying dividends for me after seeing it in Paula's book.
Even if I didn't find a whole lot of new techniques what I did find was a book that is worth keeping to hand as a reminder of all the things you could do and how to go about them. I can see myself keeping the book in the office to browse at odd moments and either refresh myself on what I should be doing or finding things to try out with respect to my own PR.
Whilst I started with the fact that the book does not give you an overall strategic plan and highlighted that as an issue I have to add the key benefit of the book is the fact that it does not give you a strategic plan to follow. In essence you get the opportunity to pick up the tools and techniques that will work for you and create your own plan. This book is a must read for anyone in business that needs to do their own PR and is looking for a variety of activities that will make a difference to their business.
That is a small point against a great book. I loved the fact that I could go through the whole book in an hour or so. I love the comprehensive index page and the alphabetic approach because it makes the book easy to navigate. I love the fact that it is a practical, no nonsense read where you can just pick out bits that are going to make the biggest difference to you.
Having been researching and looking into PR for my business for a while now I didn't expect to find a whole lot of new material. In the main I was correct in that assumption although I did find a few juicy gems that I had not considered. One particular example would be the use of PR Buddies, a concept that I had not thought of and is already paying dividends for me after seeing it in Paula's book.
Even if I didn't find a whole lot of new techniques what I did find was a book that is worth keeping to hand as a reminder of all the things you could do and how to go about them. I can see myself keeping the book in the office to browse at odd moments and either refresh myself on what I should be doing or finding things to try out with respect to my own PR.
Whilst I started with the fact that the book does not give you an overall strategic plan and highlighted that as an issue I have to add the key benefit of the book is the fact that it does not give you a strategic plan to follow. In essence you get the opportunity to pick up the tools and techniques that will work for you and create your own plan. This book is a must read for anyone in business that needs to do their own PR and is looking for a variety of activities that will make a difference to their business.
Essential part of your business library
1. Juli 2009
Format:Taschenbuch
An easy, informative and enjoyable read (not something I often say about a 'business book'!) Paula demystifies the whole business of PR, and shows you the many options that you have to promote your business. The A-Z style means you can dip in and out of the book whenever you are ready to add a new ingredient to your PR mix, to check up on something new, or to check that you're doing your current PR effectively. The detail given on each element gives you enough information to decide if it's something you want to do, and how to start.
I also enjoyed the case studies - which showed that there is no 'one size fits all', and you can pick and choose the elements that you want to mix in for your business. This is definitely a book I will be picking up and referring to for some time to come, and I'm so glad I got it!
I also enjoyed the case studies - which showed that there is no 'one size fits all', and you can pick and choose the elements that you want to mix in for your business. This is definitely a book I will be picking up and referring to for some time to come, and I'm so glad I got it!
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