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Disciplined Entrepreneurship: 24 Steps to a Successful Startup (Englisch) Gebundene Ausgabe – 30. August 2013

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  • Gebundene Ausgabe: 288 Seiten
  • Verlag: John Wiley & Sons; Auflage: 1. Auflage (30. August 2013)
  • Sprache: Englisch
  • ISBN-10: 1118692284
  • ISBN-13: 978-1118692288
  • Größe und/oder Gewicht: 21,1 x 2,2 x 21,3 cm
  • Durchschnittliche Kundenbewertung: 5.0 von 5 Sternen  Alle Rezensionen anzeigen (2 Kundenrezensionen)
  • Amazon Bestseller-Rang: Nr. 17.866 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
  • Komplettes Inhaltsverzeichnis ansehen

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24 Steps to Success!
Interest in entrepreneurship is exploding globally yet many people believe that entrepreneurship cannot be taught--that those who become successful were born with something others lack. But the greatest entrepreneurs--Richard Branson, Steve Jobs, Bill Gates, and all the others--really had just one thing in common: They made great products.
Disciplined Entrepreneurship offers a comprehensive, integrated, and proven step-by-step approach to creating innovative, highly successful products. It focuses on the iterative process that marches you toward that optimal, elegant solution--the foundation for your whole business. Whether you're creating a physical good, a service, or the delivery of information, Disciplined Entrepreneurship breaks down the necessary processes into 24 steps that any industrious person can learn.
Yes, entrepreneurship can be chaotic, but situations that are innately unpredictable require a systematic framework that allows you to reduce your risk by identifying and addressing areas that you can control. The process outlined in this book can help ensure your success--or it can help you fail faster, if failure was already inevitable, and move you on to a better idea. This step-by-step guide to creating a new venture shows you how to:
* Create valuable specificity by focusing on one market opportunity that you can dominate
* Quantify the unique value you bring to your target customer--and how to translate that value into profit
* Design and build your product in the most efficient way possible
* Overcome common obstacles in getting your product adopted by customers
* Identify and test key assumptions
* And much more!
As the world becomes more complex and the problems become more urgent, the need for entrepreneurs will only grow. This framework will allow intrepid entrepreneurs to quickly and efficiently iterate their way toward the best solutions. Whether you're a first-time or repeat entrepreneur, Disciplined Entrepreneurship offers the tools you need to improve your odds of making a product people want--and need--to buy.


Praise for Disciplined Entrepreneurship
"Entrepreneurship is not only a mindset but a skill set. The 24 Steps presents a practical step-by-step process to channel the creative spirit to maximize the chances of success and ultimate impact."
--Mitch Kapor, founder, Lotus Development Corporation
"Entrepreneurship is a learned skill which can be honed through crisp execution. This book can help every entrepreneur dramatically increase the likelihood of success by providing step-by-step guidance on how to approach starting a new business. I recommend it to all ambitious entrepreneurs."
--Doug Leone, Managing Partner, Sequoia Capital
"While the spirit of entrepreneurship is often about serendipity, the execution is not. This book takes you through a systematic approach to significantly increase your odds of succeeding in making a world-changing and sustainable company."
--Joi Ito, Director, MIT Media Lab
"While I am not a big fan of business plans, I am a big fan of the business planning process. This book provides an invaluable comprehensive framework for innovation-driven entrepreneurs to execute the business planning process."
--Brad Feld, Managing Director of the Foundry Group, co-founder of TechStars, and creator of the Startup Revolution book series

In diesem Buch

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Die hilfreichsten Kundenrezensionen

Format: Gebundene Ausgabe Verifizierter Kauf
I really like this book because it contains enough information for both the first timer and the experienced entrepreneur.
It gives you concise information on customer acquisition, product validation and beyond in simple and practical steps.
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Vielen Dank für Ihr Feedback. Wenn diese Rezension unangemessen ist, informieren Sie uns bitte darüber.
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Format: Gebundene Ausgabe Verifizierter Kauf
Best book on entrepreneurship ever! Specific and very tangible! Excellent for entrepreneurs in every stage. Superb recommendations and great examples!
Kommentar War diese Rezension für Sie hilfreich? Ja Nein Feedback senden...
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Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)

Amazon.com: 125 Rezensionen
54 von 56 Kunden fanden die folgende Rezension hilfreich
A huge gap in Entrepreneurship literature filled 6. August 2013
Von Jim Dougherty - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe Verifizierter Kauf
If you are an entrepreneur or any operator of a company for that matter, and you need/want/desire actionable help in your building company, then this is the best book I have ever read for that purpose. I checked in my office and found 18 books on entrepreneurship. In some ways they were all helpful. But, they all have a common challenge: they are all at too high a level. The advice is too general to take action on. This book by Bill Aulet is the opposite. It lays out step by step with specific directions and real examples of what to do and how to do it. It just doesn't say "develop your value proposition", it tells you how to! It doesn't say "what is your Cost of Customer Acquisition", it guides you to the correct way to do so. This fills huge gap in the literature on entrepreneurship.

I am now working on my 5th company and we are about 2 years in. I took the book and compared to what we have already accomplished and found many ways in which we didn't do enough or could have been more thorough. The payback was instant. It has made us a better company.

New entrepreneurs especially, will benefit from this book. It forces you to do the real work to demonstrate if your idea for a company has legs or not. Can you create and capture value? This book will help you make that determination fast!

If you only get one book on entrepreneurship, this should be it!

Jim Dougherty
Founder Madaket Health
45 von 47 Kunden fanden die folgende Rezension hilfreich
Immediately Useful, Relevant, and Exciting Read (a researcher and entrepreneur's perspective) 11. August 2013
Von JPowellIWCS - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe Verifizierter Kauf
I downloaded the Kindle version of this book after a glowing recommendation by my father, who is a veteran of the retail industry and has been an entrepreneur for nearly the last 20 years (his take, paraphrased: "I saw the author on Squawk Box, it was a fascinating interview, I picked up his book and finished it the next day"). As a researcher in environmental engineering and an entrepreneur myself, I am always consuming new information about ways to more effectively develop and grow my businesses, but I have found many startup-related texts are extremely general in nature and many of the principles touted in these other texts cannot be readily applied. That is not the case with Bill Aulet's new book.

I breezed through this book in a matter of hours, taking several notes throughout where I could directly apply the principles to my existing ventures. I can't remember the last time I picked up a book of this nature and found such immediate, practical use out of it.

This book is a must for anyone that wants to cultivate their idea, technology, or passion into an impactful venture.
26 von 27 Kunden fanden die folgende Rezension hilfreich
How to Solve Your Series A Crunch: Read this Book 11. August 2013
Von M. Gorenberg - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
There are more entrepreneurs than ever who are getting seed funded. So, while there is a significant amount of Series A venture capital money available, the law of numbers say that most young companies will struggle to get funded by the venture capital community. The press is now calling it the "Series A Crunch". But if you are an entrepreneur and you want to make it through this tough passage, I strongly suggest that you get this book ("Disciplined Entrepreneurship: 24 Steps to a Successful Startup" by Bill Aulet) and use it as your guide. It provides a prescriptive checklist of what you need to do in order to build a company and make yourself attractive to series A investors like myself.

As a 23 year veteran of the Venture Capital Industry, I love and admire entrepreneurs and have seen many books on entrepreneurship. But most offer lots of storytelling, anecdotes, and inspiration. I have never met an entrepreneur who needed more motivation. What they need is a true roadmap to building a successful company. I attended a book launch hosted by my friend and entrepreneur, Freddy Kerrest, on Friday. The book blew me away.

I have never seen such a clearly laid out and comprehensive map to help an entrepreneur get Series A funded - it is truly all the best company-building advice of today's smartest early-stage venture capitalists and entrepreneurs blended together in an orderly context . It does this by visually laying them out in a very valuable poster and then systematically going through each of the 24 steps.

Each step is explained in easy to understand language and "whimsical illustrations" with multiple examples for each. If you are serious about being an entrepreneur, this should be enough information so that you can then apply each step to your startup.

In the one hour talk I heard, the author brought up many other larger points (like the impending crisis in entrepreneurship education and how we much start to think of entrepreneur as part of a discipline or profession like a lawyer, doctor, accountant and the like) but all I could think about is how this is an invaluable guide for entrepreneurs who want to get funded and how much I wish they would follow it before they came to present to me.
19 von 19 Kunden fanden die folgende Rezension hilfreich
Finally, a Step #1 when starting a business 7. August 2013
Von Christina Chase - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
It's easy to have an idea for a business, the hard part is figuring out where to start once you have one. This book finally gives a Step #1. Whether you are new or practiced entrepreneur, this book brings clarity to the questions to ask and the steps to take.

As an entrepreneur in residence at MIT, I refer aspiring entrepreneurs to it on a regular basis. It provides clear examples behind the theory and an easy guide to follow as you go down the path of bringing your idea to market. My only wish is that I had had it when I started my first business.

If you have an idea and don't know where to start, start here!
9 von 9 Kunden fanden die folgende Rezension hilfreich
Applicable 7. August 2013
Von CA Entrepreneur - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe Verifizierter Kauf
Over the last 8 months I've used the book and its processes as a guide for several entrepreneurial projects, and finally for launching a business. It has helped keep us focused, moving forward, and iterating appropriately and I find myself referencing it on a frequent basis.

Although the pictures can be silly at times, the material is serious. As an MIT student I particularly like that it is focused more on providing structure and practical applications of tools, rather than just being inspiring.

It's nice that Disciplined Entrepreneurship doesn't necessarily propose that it is a better method than others. Instead it provides actionable frameworks (I've heard it described as a toolbox) around other tools and methods available such as The Lean Startup, Crossing the Chasm, and Inbound Marketing.
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