Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity: Amazon.de: Josh Linkner: Englische Bücher

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Kurzbeschreibung

Erscheinungstermin: 26. April 2011

A 5-part process that will transform your organization -- or your career -- into a non-stop creativity juggernaut

We live in an era when business cycles are measured in months, not years. The only way to sustain long term innovation and growth is through creativity-at all levels of an organization. Disciplined Dreaming shows you how to create profitable new ideas, empower all your employees to be creative, and sustain your competitive advantage over the long term. Linkner distills his years of experience in business and jazz -- as well as hundreds of interviews with CEOs, entrepreneurs, and artists -- into a 5-step process that will make creativity easy for you and your organization. The methodology is simple, backed by proven results.
* Empowers individuals, teams, and organizations to meet creative challenges posed by the marketplace
* Turns the mystery of creativity into a simple-to-use process
* Shows how creativity can be used for everything from innovative, game-shifting breakthroughs to incremental advances and daily improvements to business processes
* Offers dozens of practical exercises, thought-starters, workouts to grow "creative muscles," and case studies

Disciplined Dreaming shows even the stuffiest corporate bureaucracies how to cultivate creativity in order to become more competitive in today's shifting marketplace.

* #4 New York Times Best Seller (Advice, How-To and Miscellaneous)

* #8 New York Times Best Seller (Hardcover Business)

* #2 Wall Street Journal Best Seller (Hardcover Business)

* #9 Wall Street Journal Best Seller (Hardcover Nonfiction)

* #9 Washington Post Best Seller (Hardcover Nonfiction)

* #1 USA Today Best Seller (Money)

* #10 Entertainment Weekly Best Seller (Hardcover Nonfiction)

* #10 Publishers Weekly Bestseller (Hardcover Nonfiction)

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } A 5-part process that will transform your organization -- or your career -- into a non-stop creativity juggernaut

We live in an era when business cycles are measured in months, not years. The only way to sustain long term innovation and growth is through creativity-at all levels of an organization. Disciplined Dreaming shows you how to create profitable new ideas, empower all your employees to be creative, and sustain your competitive advantage over the long term. Linkner distills his years of experience in business and jazz -- as well as hundreds of interviews with CEOs, entrepreneurs, and artists -- into a 5-step process that will make creativity easy for you and your organization. The methodology is simple, backed by proven results.
* Empowers individuals, teams, and organizations to meet creative challenges posed by the marketplace
* Turns the mystery of creativity into a simple-to-use process
* Shows how creativity can be used for everything from innovative, game-shifting breakthroughs to incremental advances and daily improvements to business processes
* Offers dozens of practical exercises, thought-starters, workouts to grow "creative muscles," and case studies

Disciplined Dreaming shows even the stuffiest corporate bureaucracies how to cultivate creativity in order to become more competitive in today's shifting marketplace.

* #4 New York Times Best Seller (Advice, How-To and Miscellaneous)

* #8 New York Times Best Seller (Hardcover Business)

* #2 Wall Street Journal Best Seller (Hardcover Business)

* #9 Wall Street Journal Best Seller (Hardcover Nonfiction)

* #9 Washington Post Best Seller (Hardcover Nonfiction)

* #1 USA Today Best Seller (Money)

* #10 Entertainment Weekly Best Seller (Hardcover Nonfiction)

* #10 Publishers Weekly Bestseller (Hardcover Nonfiction)

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Dieser Artikel: Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity von Josh Linkner Gebundene Ausgabe EUR 20,70
The Accidental Creative: How to Be Brilliant at a Moment's Notice von Todd Henry Gebundene Ausgabe EUR 16,95

Produktinformation

Gebundene Ausgabe: 256 Seiten
Verlag: John Wiley & Sons; Auflage: 1. Auflage (26. April 2011)
Sprache: Englisch
ISBN-10: 0470922222
ISBN-13: 978-0470922224
Gr��e und/oder Gewicht: 16,2 x 2,3 x 23,5 cm

Durchschnittliche Kundenbewertung: 5.0 von 5 Sternen Alle Rezensionen anzeigen (1 Kundenrezension)

Amazon Bestseller-Rang: Nr. 103.496 in Englische Bücher (Siehe Top 100 in Englische Bücher)

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Produktbeschreibungen

Pressestimmen

"In today's fiercely competitive global marketplace the most important resource any business has is the creative thinking of its people. In Disciplined Dreaming, Josh Linkner lays out a road map that will guide individuals, teams, and companies to higher levels of creativity. It is a journey that will lead to better ideas and breakthrough thinking--and those who take it will also have a lot of fun along the way."
--Bill Ford, executive chairman, Ford Motor Company

"The creativity gap is real and it's getting worse. Josh Linkner challenges you to become a disruptive force for change, and I hope you will."
--Seth Godin, author, Linchpin and Purple Cow

"Josh Linkner is a tremendous business leader who has established a successful and sustainable company, as well as a culture that nurtures employees to help them maximize their potential."
--Hon. Jennifer M. Granholm, governor, State of Michigan

"At Zappos, one of our core values is to be adventurous, creative, and open-minded. Disciplined Dreaming can help spark your creative potential."
--Tony Hsieh, CEO, Zappos.com and author, Delivering Happiness

"The world has changed dramatically, and we have now entered a new era of creativity. Disciplined Dreaming is a roadmap to new ideas, and helps business leaders at all levels unleash their creativity in order to reach their full potential. This important and thoughtful book is a must-read to compete in the next era of business, and life."
--Charlene Li, founder, Altimiter Group and author, Groundswell and Open Leadership

"There's a lot business people can learn from jazz musicians. The days of managing by musical score are gone--today, victory goes to the improviser. If you are not tinkering with your business every day, sooner or later the markets will begin to tinker with you--and it won't be pleasant. Disciplined Dreaming helps you avoid these pitfalls and provides a systematic approach to becoming that winning improviser."
--Keith McFarland, #1 best-selling author, The Breakthrough Company and Bounce

"It is often said there are dreamers and there are doers. Never before has someone connected the dots and clarified the path between 'dreaming' and 'doing' like Josh Linkner has in Disciplined Dreaming. This is a must-read for the innovators and creators who want to cross over to the execution side and make their dreams come to life."
--Dan Gilbert, chairman and founder, Quicken Loads, and majority owner, Cleveland Cavaliers

"Creativity fuels the growth engine that drives results. Disciplined Dreaming gives us a practical and inspirational roadmap to move us from incremental improvements to radical breakthroughs. Josh Linkner has successfully built some of the most creative companies in the world and shows us the way."
--Jeff DeGraff, professor, Ross School of Business, University of Michigan and author, Leading Innovation and Creativity at Work

"Now all those days I spent dreaming can be put to good use. Disciplined Dreaming helps you harness your creativity. Well worth your time."
--Keith Crain, chairman and CEO, Crain Communications

"In Disciplined Dreaming, Josh Linkner offers a guide for encouraging and protecting creativity as one of the few sustainable advantages in a relentlessly competitive environment. I would recommend it highly for the leaders and advisors to any high growth organization."
--Victor E. Parker, managing director, Spectrum Equity Investors

Klappentext

"As economies and world markets continue to change, businesses are constantly being pulled into cost cutting, automation, and risk management. Although these are important elements of business success, we can't lose sight of the driving force of prosperity, the reason that any company exists in the first place, the source of both business and human fulfillment: creativity."-From the Introduction

In Disciplined Dreaming, business innovator and jazz musician Josh Linkner shows exactly how you can create profitable new ideas, empower employees to flex their creative muscles, and tap into the power of creativity to sustain a competitive advantage over the long haul. Drawing on interviews with hundreds of successful CEOs, entrepreneurs, and artists, Linkner distills exactly how creativity can be encouraged, as well as its impact on the bottom line.

Disciplined Dreaming outlines a proven, easy-to-apply 5-step process-Ask, Prepare, Discover, Ignite, and Launch-that will help you and your team develop your creativity chops. Through illustrative stories, real-world examples, and fun yet practical exercises, Linkner shows leaders and team builders how to become immediately more effective in discovering new routes to profitable solutions.

Designed to be flexible, Disciplined Dreaming clearly demonstrates how creativity can be used for everything from innovative, game-shifting breakthroughs to incremental advances and daily improvements to business processes. With Disciplined Dreaming, even the most resistant corporate bureaucracies can cultivate creativity and become more competitive in today's shifting marketplace.

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5.0 von 5 Sternen Thorough and Interesting Process for Small-Team Innovation 2. April 2011

Von Donald Mitchell TOP 500 REZENSENT

Format:Gebundene Ausgabe

"In the first year of Belshazzar king of Babylon, Daniel had a dream and visions of his head while on his bed. Then he wrote down the dream, telling the main facts." -- Daniel 7:1 (NKJV)

Disciplined Dreaming has many qualities to recommend it over its competitors in the creativity literature:

1. Mr. Linkner has enough experience so that his advice is based in tangible examples that are easy to follow.
2. He's a good story teller, which keeps the book from bogging down in business jargon.
3. Although the author represents a firm that provides services in the field, he keeps the potential sales pitch under control.
4. He knows jazz and provides one of the better descriptions of how playing jazz with others is improved by having some structure and limitations.
5. Mr. Linker knows the literature and generously refers to other sources, methods, and examples to save readers who are relatively new to the subject from having to read a lot of other books.
6. The book is mostly up-to-date on methods . . . with one exception that I'll address next.

If you are familiar with the better books about throwing open an organization's doors and windows to let in outsiders to suggest and implement (such as Crowdsourcing), you'll be wondering why Disciplined Dreaming doesn't connect its process with letting interested people (both experts and non-experts) propose and comment on one another's creative concepts and potential innovations. My guess is that Mr. Linkner hasn't done as much work in this area. You'll have to read up on that subject for yourself and connect the dots to this book.

The process is pretty easy to understand:

1. Define objectives. (ASK)
2. Get ready before trying to be creative. (PREPARE)
3. Employ helpful techniques for exploring new mental territory. (DISCOVER)
4. Focus the group using helpful dynamic methods. (IGNITE)
5. Pick what to work on, set metrics, and start into implementation. (LAUNCH)

One of the nuances of the book's content that I liked was making it explicit whether the creativity goal is a breakthrough, a big improvement, or something more incremental.

Although the book is linked to the notion of being creative in any context, the actual examples are heavily in the offering development, brand and concept positioning, and business model space. You may not find this as applicable for operating cost reductions and new ways of financing . . . just because the examples aren't there.

Have fun . . . and make some profitable progress!

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4.0 von 5 Sternen Systematic Creativity 17. Februar 2011

Von Dr Cathy Goodwin - Ver�ffentlicht auf Amazon.com

Format:Gebundene Ausgabe

This book was sent to me for review. The title is particularly apt. Linkner encourages dreaming but the emphasis is on discipline. Unlike many authors, he actually shows how to integrate creativity into a corporate setting, even one that has a buttoned-up culture.

For the most part I enjoyed reading the book. I would recommend it especially as a book to give someone who either is a senior executive or who owns a business. All books on creativity face this challenge. Most organizations (deep down inside) don't value creativity; they just give it a lot of lip service. Unless you're in a position to be a change agent without losing your career, you may just get frustrated with unexplored possibilities.

The book makes a convincing argument for why we need creativity in business today and why we need to care. Hopefully this section will give readers some ammunition to make a case to their higher-ups.

Linkner is a good writer who illustrates each point with vivid examples. He gives particularly detailed explanations of creativity briefs, which will be a good way for companies to introduce these ideas in the corporate framework.

The best parts of the book were the questions he uses to encourage readers to open their minds. I particularly liked Chapter 4, which proposes a series of exercises and ends with a section on developing your creativity chops. The meat loaf story (which most of us will recognize at once) and the cosmetic color story were fun to read and made the point. We also can benefit from taking classes that bring out our creativity, such as art classes or improv acting.

I think it's important to add that you need a strong sense of your market before applying any innovation, creative or otherwise. When innovations work well and are embraced by a market the effect seems magical. Starbucks and Zipcar are great examples. However, I think it's all too easy to ignore an innovative idea and dismiss it because we're sure the market isn't ready, nobody else is doing it, and our business consultants shake their heads firmly. I for one plan to try the exercise "Do the opposite."

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5.0 von 5 Sternen Dreaming on "the other side of complexity" 5. April 2011

Von Robert Morris - Ver�ffentlicht auf Amazon.com

Format:Gebundene Ausgabe

The title of this book refers to what its subtitle promises to provide: "a proven system to drive breakthrough creativity," one that requires highly-developed mental and emotional discipline. Josh Linkner introduces a methodology, a five-step process, that he calls "Disciplined Dreaming." He interviewed more than 200 people whose creativity has driven their success. What he learned is shared in this book. After making the case for creativity in the first chapter and then explaining the Disciplined Dreaming system, Linkner organizes his material within a sequence of five steps: Ask (Chapters 3&4), Prepare (5&6), Discover (7), Ignite (8&9), and then Launch (Chapter 10). He adds an Epilogue, followed by two appendices. In the first, he invalidates "six common myths that inhibit creativity"; in the second, he provides "Additional Warm-Up Exercises to Jump Star Creativity."

Back to Disciplined Dreaming. Consider the differences between (a) allowing your mind to wander aimlessly and (b) filling your mind with a wealth of information relevant to answering a question or solving a problem and then allowing it to absorb and digest the information. I call the latter "mulling" and it can either be active and aggressive or passive and patient. During the course of his narrative, Linkner explains how to

o Define a "creativity challenge" (e.g. answering an important question, solving a serious problem or taking full advantage of a major opportunity)

o Prepare (mentally, physically, emotionally, spiritually, and environmentally) for the process by which to create or reveal a correct answer or effective solution

o Discover various "avenues" by which to reach that answer or solution

o Ignite forces (i.e. "juices") with various techniques to generate an abundance of creative ideas

o Launch the process by which to realize (literally, to make a reality of) each of the best ideas within a framework provided in Chapter Ten.

Those who are curious to know the nature and extent of their readiness to embark on Disciplined Dreaming process will be delighted to know that Linkner includes "Building Your Creativity Chops: The Self-Assessment" on Pages 31-38, an exercise that includes detailed explanations of what the results indicate. I also commend him on his eloquent as well as rigorous examination of immensely complicated issues associated with terms such as creativity, innovation, co-creation, integrative thinking, and inspiration. Whenever possible, he anchors information, insights, and even recommendations in a real-world context with which most readers can identify.

Readers will also appreciate what he calls "The Eight Commandments of Ideation" (Pages 164-166) as well as the aforementioned invalidation of "six common myths that inhibit creativity" and "Additional Warm-Up Exercises to Jump Star Creativity" in the two appendices. Josh Linkner brilliantly integrates what he learned from more than 200 interviews with what he has learned his own observations and (yes) disciplined dreaming. He has prepared his reader well for a journey only the reader can take. I join with him in expressing "Bon voyage!" to those who embark on it.

* * *

Note: I wish to acknowledge my debt to Oliver Wendell Holmes who inspired the title of my review. Long ago, he observed, "I would not give a fig for simplicity this side of complexity but I would give my life for simplicity on the other side of complexity."

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5.0 von 5 Sternen For a specific readership 2. Mai 2011

Von Beth DeRoos - Ver�ffentlicht auf Amazon.com

Format:Gebundene Ausgabe

First let me note I tend to dislike titles that have 'Dream' in them. Disciplined Thinking would have been a better title. More mature and leadership mode.

And I agree 100% with reviewer Dr Cathy Goodwin from Seattle who wrote 'For the most part I enjoyed reading the book. I would recommend it especially as a book to give someone who either is a senior executive or who owns a business. All books on creativity face this challenge. Most organizations (deep down inside) don't value creativity; they just give it a lot of lip service. Unless you're in a position to be a change agent without losing your career, you may just get frustrated with unexplored possibilities.'

Unless you are in a position to actually put the ideas in this book in play, there is little useful information that can be used. For the individual, Write It Down, Make It Happen: Knowing What You Want And Getting It by Henriette Anne Klauser PhD is a book I would highly recommend because it helps change how you think, or how to focus and know the difference between just wanting something and knowing specifically what it is you want or need and then getting it.

Sometimes you the underling need to change how you do things in order to help effect change in others and especially in groups of people. Its why we have more followers than we have leaders.

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