This book has punched more new ideas in it than all the other books I've read in the past few years together. This is what reading is all about. Childhood is a created category, by the mere fact of being a group separated from adults by the school system, a need necessitated by the invention of the press. He doesn't go into the psychological determinants that set children apart from adults, i.e. he doesn't define "childhood"...but mighty reading it is. The psychological influence of TV as opposed to reading strikes at my suspicion that TV is not a good thought catalyst, and the book confirms that the social sciences are way behind on in depth study of the real effects of the medium. The effects of the new media can not be proven, Postman says, but should be easier to compare the cognitive capabilities of kids, even whole families, that have grown up with as against without TV, than to compare identical twins for the many other characteristics, which the social sciences have done in such great detail. Yet there is no reference to any real detailed study material. Is it possibile there are no good scientific studies on the subject ???? Writing a book on assumptions is maybe easier. There is material here for a whole new chapter in the communication sciences. YOU HAVE TO READ IT BECAUSE YOU'LL NEVER WATCH THIS ON TV. The fact that I've never even come close to any such type of material sounds like a conspiracy of the electronic media, yet even the most avid book readers may never have thought so in depth about the mere reading activity's effects, it would make for an interesting clash of the media if each media would take on these issues more seriously. I've thrown out my TV, because you can't compare the intellectual and cognitive capacity of a kid that's grown up watching to one that's grown up reading and playing. Postman makes it convingly clear that reading is thinking in a way that TV can't be. Great news for Amazon.com. Neil seems to go a little too far in blaming almost all the evils of society on the media, indirectly of course through the disappearance of childhood, we get very high divorce rates, child criminality, crude language usage, lack of morality and religion, alienation, illiteracy, etc. Great thinking. Marc Van Gastel Taipei