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Digital Darwinism: 7 Breakthrough Business Strategies for Surviving in the Cutthroat Web Economy
 
 

Digital Darwinism: 7 Breakthrough Business Strategies for Surviving in the Cutthroat Web Economy [Kindle Edition]

Evan I. Schwartz
4.6 von 5 Sternen  Alle Rezensionen anzeigen (27 Kundenrezensionen)

Kindle-Preis: EUR 8,04 Inkl. MwSt. und kostenloser drahtloser Lieferung über Amazon Whispernet

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Amazon.de

Over the last few years, the big bang of the World Wide Web has shaken the realm of commerce. Today on the Internet, you can get everything from phone numbers and dancing babies to golf clubs and custom-built computers. Some of these Web sites are businesses that found their genesis in the advent of the Web itself, while others are longstanding companies trying to adapt to the reality of this new digital marketplace. Who will survive and who will be rendered extinct? That's what Evan I. Schwartz tries to answer by dipping into the Internet's "primordial soup" to discover the characteristics of the winners that will eventually emerge.

In Digital Darwinism, Schwartz identifies seven strategies that will separate the winners from the losers. These include building a brand that stands for solving something, elastic pricing, affiliate partnerships, and integrating digital commerce with every aspect of business. Schwartz buttresses his arguments with analysis of dozens of companies already competing on the Internet, including Yahoo!, Peapod, Priceline, E*Trade, Dell Computer, and Recreational Equipment, Inc. Schwartz views these early years of the Web as largely "irrational," but anticipates a general rationalization. He writes, "As each successive generation of Web commerce passes, there will be more rational companies and fewer irrational ones, more fit business models and fewer unfit ones. In the future, there may be no such thing as an Internet company. The Internet is becoming so important that all companies will eventually become Internet companies."

Like his previous book, Webonomics, Digital Darwinism is succinct and easy to read. His analysis of the current state of Internet startups, their stock prices, and their probable fate is provocative, especially when viewed from a Darwinian perspective. For managers, investors, and anyone interested in Internet commerce. Recommended. --Harry C. Edwards

Amazon.co.uk

Over the last few years, the big bang of the World Wide Web has shaken the realm of commerce. Today on the Internet, you can get everything from phone numbers and dancing babies to golf clubs and custom-built computers. Some of these Web sites are businesses that found their genesis in the advent of the Web itself, while others are longstanding companies trying to adapt to the reality of this new digital marketplace. Who will survive and who will be rendered extinct? That's what Evan I. Schwartz tries to answer by dipping into the Internet's "primordial soup" to discover the characteristics of the winners that will eventually emerge.

In Digital Darwinism, Schwartz identifies seven strategies that will separate the winners from the losers. These include building a brand that stands for solving something, elastic pricing, affiliate partnerships and integrating digital commerce with every aspect of business. Schwartz buttresses his arguments with analysis of dozens of companies already competing on the Internet, including Yahoo!, Peapod, Priceline, E*Trade, Dell Computer and Recreational Equipment, Inc. Schwartz views these early years of the Web as largely "irrational," but anticipates a general rationalisation. He writes: "As each successive generation of Web commerce passes, there will be more rational companies and fewer irrational ones, more fit business models and fewer unfit ones. In the future, there may be no such thing as an Internet company. The Internet is becoming so important that all companies will eventually become Internet companies."

Like his previous book, Webonomics, Digital Darwinism is succinct and easy to read. His analysis of the current state of Internet start-ups, their stock prices and their probable fate is provocative, especially when viewed from a Darwinian perspective. For managers, investors and anyone interested in Internet commerce. Recommended. --Harry C. Edwards, Amazon.com


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2.0 von 5 Sternen Just a General Guideline 1. Dezember 1999
Format:Gebundene Ausgabe
I consider this book to be a general guideline for new comers to the networked industry. This book does not provide thorough examinations drawn from successful and/or unsuccessful examples, nor does it give the reader critical analyses to back up the writer¡s own point of view. What we get from this book is a set of rules, reminders, and assumptions which is not practical enough in my opinion, and perhaps only good enough for those who first come to the newly developed internet industry.
The idea to link biological Darwinism with industrial Darwinism to explain how the fittest survives in highly competitive business environment is not a new thing. People who have had a certain degree of understanding about it will be disappointed as the writer goes all the way to explain what they have already known. People who have been close enough to the development of the internet industry will find this book uncreative. People who have already been in this business for some time will not be inspired by this book, but most likely be bored by its dragging explanation of how ¡§the fittest survives¡¡Xa concept these people probably have already known.
Although this book only provides a set of generalized ideas, ¡§7 Breakthrough Business Strategies for Surviving in the Cutthroat Web Economy¡ as its subtitle describes, it can be seen as quite a handy book. At the end of every chapter is a brief reminder of how certain problems can be solved. This may be a streak of help when the manager is buried by overloaded work and forgets where he stands. This book is helpful, too, for those who newly come into contact with the industrial side of the internet.
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5.0 von 5 Sternen e-commerce, shme-commerce 17. August 1999
Format:Gebundene Ausgabe
The catchy title is just a title, and it drew me in to a fun and fantastic read. A bright spot is the examples of entrepreneurs (the real E in e-commerce) finding the Web as an ally in contrast to examples of subsided businesses that relied solely on the Web and Web hype (those with a hammer always seeking a nail; those with a computer seeing business as data). Includes keen admonishments toward certain companies that tout the Web yet deny Web-users access to their products or services (initials are B&N, CompUSA). The lesson delivered is not in the list that frothed to the top but the personalities behind the steps, along with some vernacular mixed in with good narrative. (Dell newbies attentive to low badge numbers; Seven Cycle chapter alone could inspire someone to just start a business; REI chapter makes me want to try out their store.) Nowadays companies with Web sites scream customer-service-this, customer-service-that.... The brightest spot in this book is the back-to-the-future (back to the past?) notion of customers driving business, people service, craft, artisan and manufacturing jobs instead of automation--people can do this kind of thing since the Web allows efficiency (customized products) so companies aren't concerned so much about stocking warehouses as entrepreneurship. Nowadays companies with Web sites tout "customer- service-this, customer-service-that." This book will show why that phrase appears on some companies as a glossy add-on, and why on others it stands for delivering to the customer.
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1.0 von 5 Sternen What was the point? 3. März 2000
Von Ein Kunde
Format:Gebundene Ausgabe
With a title like Digital Darwinism: etc. etc. one is set with the expectation that this book is a kind of silver bullet. But the question is for whom? Throughout the book I had a constant feeling of a big so what? Who is the audience here? Certainly not me and I am not a player in the web economy. Yet. I certainly neither absorbed nor abstracted anything more that I have from the examples that proliferate through reading profiles in quality business journals or talking to business colleagues. Perhaps maybe an artsie-but non-techno-literate-I-wanna-know person would find it appealing?
Aside from this, the book is written in a style that is supposed to engage through permitting the reader to abstract it's key messages from storylines. I felt that it uses a set the scene, stream of consciouness, I am going to tell you a story style that makes Europeans sometimes nauseous and feeling "just get to the point please, the book is small enough!".
Go for a book that's not hyped-up from the start and delivers a simple structure for your mind to frame concepts, remember points for further reference and doesn't state the obvious.
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Format:Gebundene Ausgabe
Of Ebusiness? Here is your read. I am an MBA student who was in desperate need of understanding the power and nuances of web based principals of business. I found that many of my professors simply refused to acknowledge, let alone embrace, this emerging business modality. Fortunately, I found this! Marketing, branding, value added product and services components are described as they specifically relate to the web. It describes and explains through proven or failed examples specific take-aways for the web. Schwartz has captured the essential elements of Web based business in an understandable, matter of fact way. Perfect if you are a student in search of knowledge on the matter, and the classroom isn't enough or your professor has not quite grasped the significance of web based business.
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Die neuesten Kundenrezensionen
5.0 von 5 Sternen Concise observation
When I first read the table of content, the strategies seems like 'common sense', but as I read on, the observation of Evan Schwartz about 'e-business' is very concise. Lesen Sie weiter...
Veröffentlicht am 15. Mai 2000 von Ingo Leung
5.0 von 5 Sternen Webonomics litte brother
Excellent analysis of strategic approach of corporation on the web ! Mr. Schwartz webonomics culture is impressive and equals its writting skills. Lesen Sie weiter...
Am 29. April 2000 veröffentlicht
5.0 von 5 Sternen Worth my money
This is one of the best books available on e-Commerce marketing. Mr. Schwartz is very tuned in to current market strategies. Lesen Sie weiter...
Veröffentlicht am 27. März 2000 von Jimmy J
4.0 von 5 Sternen A great book
This book is an excelent source of information for those peoples interesting in the world of e-commerce.
Veröffentlicht am 11. Februar 2000 von Renato
5.0 von 5 Sternen A well-balanced book
When I first got hold of this book, the foreword immediately struck me. It is the kind of book that will get you glued and make you want to finish it. Lesen Sie weiter...
Veröffentlicht am 21. Januar 2000 von "digitalfilipino"
5.0 von 5 Sternen A Classic
This is the best book I have ever read. If you are an internet entreprenneur you must read this book because it explains all of the strategies for survive in this digital era.
Veröffentlicht am 17. Januar 2000 von Olinto Rodriguez
4.0 von 5 Sternen Thoughtful Review of Early Internet
This book is a thoughtful analysis of the e-commerce boom during its start-up period. Most insightful point is to identify e-commerce as "the sale of a process" rather... Lesen Sie weiter...
Am 27. November 1999 veröffentlicht
5.0 von 5 Sternen good participation !
The strateiges of web business could find by case study,interview and self-participation. I specially like this way of participation to explore more and deeper thinking in this... Lesen Sie weiter...
Veröffentlicht am 20. November 1999 von Gene-Lung, Hsu (d8809202@mail.ntust.edu.tw)
5.0 von 5 Sternen The best internet business book by far !
If you are serious about internet business and you think BIG, this is the right book for you!
Am 16. November 1999 veröffentlicht
4.0 von 5 Sternen good advice for marketing your wares on the web
This book is an excellent reference tool. Not only does the author use good case studies to make his point, he also provides a list of websites to study for your own information. Lesen Sie weiter...
Am 27. Oktober 1999 veröffentlicht
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