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From the three principles at cyber consultant Alliance for Converging Technologies (one of whom, Tapscott, authored the bestsellers The Digital Economy and Growing up Digital), the book's pet paradigm for global takeover is what they call the business web, or "b-web" for short--in their words, "strategically aligned, multi-enterprise partner networks of producers, suppliers, service providers, infrastructure companies and customers that conduct business communication and transactions via digital channels." In our words, that's more like an eBay, a Cisco, a Dell, an MP3.com, a Linux ...in short, any enterprise that a) knows how to form lateral partnerships with other goods- or service-providers, and b) eliminates the role of planes, trains and automobiles--not to mention lots of time, money and human energy--by doing almost everything over the 'Net. Not only do the authors provide a wealth of b-web case studies (including Schwab, Priceline, Webvan, AT&T Solutions and OptiMark in addition to those mentioned above), they outline in the latter part of the book a step by-step process for "weaving" a b-web of one's own.
Too often,Digital Capital's smart, sound ideas come marinated in think tank jargon so alienated from plain English as to be near-impenetrable. Consider: "Disaggregation leads to 'disintermediation' and 'reintermediation'", which, believe it or not, isn't a line French film theorists use in pick-up bars, but the simple fact that business webs manage to cut out a lot of the traditional intermediary steps between producers and customers--now why couldn't they just have said that? After you nibble through the self-important MBA-ese, you'll find a smart look at how online shops are rewiring early-21st century capitalism.--Timothy Murphy, Amazon.com -- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.
Too often, Digital Capital's sound ideas come marinated in think-tank jargon so alienated from plain English as to be nearly impenetrable. Consider: "Disaggregation leads to 'disintermediation' and 'reintermediation'," which, believe it or not, isn't a line that French film theorists use in pick-up bars, but the simple statement that business webs manage to cut out a lot of the traditional steps between producers and customers. Now why couldn't they just have said that? No matter. After you nibble through the self-important MBA-speak, you'll find a smart look at how online shops are rewiring early 21st-century capitalism. --Timothy Murphy
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I am not entirely sure he's right. Companies like Webvan, which he cites in a case study, will succeed or fail based on how well they handle the old-fashioned problem of distribution. Only companies with NO physical product unambiguously meet his definition of taking full advantage of the "b-web."
Still, Tapscott has an interesting idea, and he has argued it well. Whether or not you agree, reading this book will force you to reconsider your own position, and that in itself is valuable.
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