- Taschenbuch: 256 Seiten
- Verlag: Addison-Wesley Longman, Amsterdam; Auflage: illustrated edition (April 2002)
- Sprache: Englisch
- ISBN-10: 0201793040
- ISBN-13: 978-0201793048
- Größe und/oder Gewicht: 22,9 x 23 x 1,5 cm
- Amazon Bestseller-Rang: Nr. 1.517.680 in Englische Bücher (Siehe Top 100 in Englische Bücher)
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Produktbeschreibungen
Amazon.co.uk
A highly visual guide, Designing Web Sites that Sellis aimed at professional Web designers and explains how to put together sites that are effective as well as good-looking. The authors write from the designer’s point of view, but the material covers much more than just design. The opening chapter is an overview of the entire process, from initial strategy to final testing, emphasising that building a web site is the work of a team including programmers, marketing executives, lawyers and financial specialists.
After looking at the basic principles of designing for commerce, the authors come to the heart of the book, with three key chapters each of which covers a different aspect of web building. The first topic is information, looking at how the data that gives meaning to a site is stored and structured. The next is interaction, which tackles navigation and the user’s experience. The third is presentation, covering such things as use of colours and images, page layout and button design. Two final chapters discuss testing and launching a site, and give real-world examples of strong commerce design.
The visual aspect of the book includes abundant charts and diagrams as well as design examples, printed in full colour throughout. It is also packed with cross references to other books and articles, indicating that a lot of patient research lies behind what is presented. The authors express some bold opinions, but always give good reasons for their views. Overall this is among the best design guides around, conveying the importance of detail but without ever losing sight of the big picture.--Tim Anderson
Kurzbeschreibung
Written for designers by designers, Designing Web Sites that Sell is a results-oriented guide to building effective e-commerce Web sites without sacrificing design and style. This book shows Web designers how to begin the process of building and managing an e-commerce site, and leads the reader through each important step: working with clients to establish a visual style right for the client's brand; the five principles of good commerce design; site testing and revising; and how to create content that works for non-browser displays, such as cell phones, PDAs, and other wireless devices. Throughout the book, seven different case studies demonstrate each principle being discussed.
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3 von 3 Kunden fanden die folgende Rezension hilfreich
Even for the most senior in the field ...
16. Oktober 2002
Format:Taschenbuch
As I went through this book, the word that kept creeping to mind was: Wow! This book is incredibly rich. One thing I know working in the information architecture/experience design field for so long is that it's all about "connecting the dots" - but first you have to know what the dots are. This book, while written from a designer perspective, brings all the relevant dots to the surface and connects them for you. It does a fantastic job of setting the cognitive contexts for concepts and defining terms in a clear way. Another thing that struck me about this book is its own information design: this book practices what it preaches from a communication perspective.
The reason most companies hire me into a Creative Department is to bring the type of consciousness to a project that this book embodies. This book educates, not just designers, but everyone on the team. It's very nearly a complete compilation of best practices to date, worthy of a classroom textbook.
2 von 2 Kunden fanden die folgende Rezension hilfreich
Visually Tasteful, Engaging Information...
19. März 2006
Format:Taschenbuch
I LOVE this book. Being a Visual Communication Designer I look for how-to books that are user friendly and this book certainly is that.
This colorful book is laid out with easy to follow step-by-step information with wonderful visual guides. For me this book made eCommerce a joy to learn. Finding the right mix of aesthetics, brand identity, and interactivity are just some of the processes found in this book that lead to creating a successful commercial web site.
This book is mainly geared for graphic designers ( as Authors Shayne Bowman and Chris Willis book title says "DesignWhys - designing web sites that sell - for graphic designers") but I think that anyone interested in eCommerce can also benefit from this book too.
This colorful book is laid out with easy to follow step-by-step information with wonderful visual guides. For me this book made eCommerce a joy to learn. Finding the right mix of aesthetics, brand identity, and interactivity are just some of the processes found in this book that lead to creating a successful commercial web site.
This book is mainly geared for graphic designers ( as Authors Shayne Bowman and Chris Willis book title says "DesignWhys - designing web sites that sell - for graphic designers") but I think that anyone interested in eCommerce can also benefit from this book too.
1 von 1 Kunden fanden die folgende Rezension hilfreich
The one web design book you need
28. Mai 2003
Format:Taschenbuch
This comprehensive guide covers all the basics, from building a customer profile that drives all design decisions to evaluating the usability of a site on real customers. Others have mentioned the real-world examples -- they're worth the price of the book alone. But what sets this guide apart from every other UI design book out there is the discussion of the design (and launch) process, the different roles that are essential to maintaining a site, and the technologies that a web designer needs to know about (technologies that impact design).
A valuable guide for newbie designers and experienced pros alike. An excellent reference book that I'll turn to again and again.
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