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Designing Media [Englisch] [Gebundene Ausgabe]

Bill Moggridge

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Kurzbeschreibung

16. November 2010
Mainstream media, often known simply as MSM, have not yet disappeared in a digital takeover of the media landscape. But the long-dominant MSM--television, radio, newspapers, magazines, and books--have had to respond to emergent digital media. Newspapers have interactive Web sites; television broadcasts over the Internet; books are published in both electronic and print editions. In Designing Media, design guru Bill Moggridge examines connections and conflicts between old and new media, describing how the MSM have changed and how new patterns of media consumption are emerging. The book features interviews with thirty-seven significant figures in both traditional and new forms of mass communication; interviewees range from the publisher of the New York Times to the founder of Twitter. We learn about innovations in media that rely on contributions from a crowd (or a community), as told by Wikipedia's Jimmy Wales and Craigslist's Craig Newmark; how the band OK Go built a following using YouTube; how real-time connections between dispatchers and couriers inspired Twitter; how a BusinessWeek blog became a quarterly printed supplement to the magazine; and how e-readers have evolved from Rocket eBook to QUE. Ira Glass compares the intimacy of radio to that of the Internet; the producer of PBS's Frontline supports the program's investigative journalism by putting documentation of its findings online; and the developers of Google's Trendalyzer software describe its beginnings as animations that accompanied lectures about social and economic development in rural Africa. At the end of each chapter, Moggridge comments on the implications for designing media. Designing Media is illustrated with hundreds of images, with color throughout. A DVD accompanying the book includes excerpts from all of the interviews, and the material can be browsed at www.designing-media.com.www.designing-media.comInterviews with [updated by Moggridge 2/1]]Chris Anderson, Rich Archuleta, Blixa Bargeld, Colin Callender, Fred Deakin, Martin Eberhard, David Fanning, Jane Friedman, Mark Gerzon, Ira Glass, Nat Hunter, Chad Hurley, Joel Hyatt, Alex Juhasz, Jorge Just, Alex MacLean, Bob Mason, Roger McNamee, Jeremy Merle, Craig Newmark, Bruce Nussbaum, Alice Rawsthorn, Anna Rosling Rnnlund, Hans Rosling, Ola Rosling, Paul Saffo, Jesse Scanlon, DJ Spooky, Neil Stevenson, Arthur Sulzberger Jr. , Shinichi Takemura, James Truman, Jimmy Wales, Tim Westergren, Ev Williams, Erin Zhu, Mark Zuckerberg

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"On the surface, just another anthology of interviews. But the interviews are so good! And the range of voices so rich! I'm an unwilling fan of this book. Bill Moggridge moves the questions way beyond normal discussions about 'media.'" William Drenttel The Design Observer Group "Print isn't dead, Designing Media, a fascinating new doorstop of a book by Cooper-Hewitt, National Design Museum chief Bill Moggridge, seems to say. It's just waiting for design to save it." Fast Company "Under Moggridge's watch, Designing Media becomes more than a set of interviews. By the final comments in the last interview, the thrust of its underlying thesis that 'the printed word will not disappear' simply serves as a valedictory to a thesis that the reader has already discovered for themselves. Moggridge assures us that, 'while digital media is directly responsible for falling revenues in music, film and the printed word, individuals and companies will find ways to carve niches in the new digital domain.'" Core 77

Über den Autor und weitere Mitwirkende

The award-winning designer Bill Moggridge, pioneer in interaction design and integrating human factors disciplines into design practice, was Director of the Cooper-Hewitt National Design Museum in New York City and a founder of IDEO, the famous innovation and design firm.

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Kundenrezensionen

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Amazon.com: 4.8 von 5 Sternen  4 Rezensionen
9 von 10 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen A Must Read Whether You Love Old Media, New Media or Both! 17. November 2010
Von SFTechGuru - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
This is a book I've been waiting for. It's an entertaining and very informative
compilation about the move from mainstream "old" media to the "new" digital
media. The book literally speaks for itself by including a great DVD with 17
interviews of everyone featured within.

The author is design guru Bill Moggridge, who co-founded the legendary Silicon
Valley product design firm IDEO. For this book, he identified and interviewed 37
of the most influential people in the media world. Designing Media gives a rare
look into the work and lives of those who are shaping the digital age. Watching
the videos is like having a conversation with these thought leaders in your own
living room.

The group includes legends in design, media, technology and communications.
Seriously, these are the people who are changing our lives ever day. Tech icons
like Chad Hurley (YouTube), Mark Zuckerberg (facebook), Jimmy Wales
(Wikipedia), Ev Williams (Twitter), Craig Newmark (craigslist) and Tim
Westergren (Pandora), among others.

I'm a businessman and a huge fan of rock music, so it was great to find Roger
McNamee, who is both a musician (lead guitarist, Moonalice) and founder of a
successful investment company. I was surprised, but excited to see German
rock star Blixa Bargeld and his beautiful wife Erin Zhu. Together, they have
created a new Internet based subscription business for Blixa's band,
Einsturzende Neubauten. Blixa may be the international celebrity, but his wife is
a creative genius too.

I am wondering about some obvious omissions, such as Steve Jobs from Apple.
Then again, maybe the people at Apple were too busy designing the next
generation of digital devices to be interviewed for this book.
If you are interested in the design, development and evolution of media, this book
is a "must read" and the DVD is a "must watch." Truly outstanding. Bravo.
2 von 2 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen This is the future 3. Mai 2011
Von productdesigner - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
This book interviews some of the top thinkers and do-ers in the world of media, with Bill Moggridge sharing his thoughts along the way. Each interview offers insight into our future in terms of anything and everything media related- from new music distribution models to what social networks mean in the long run. If you're interested at all in what the always connected future holds for us, I highly recommend checking out this book.
4.0 von 5 Sternen Interesting interviews, dated in spots 30. August 2013
Von Deb Oestreicher - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe|Verifizierter Kauf
If you read this collection of interviews with important people in the world of design, technology, and media in 2013 or later, you should realize that the interviews were conducted circa 2008-10, and some of the discussions are dated. For example, there's an interview about an e-reader that never took off and the Current TV network is gushed over as if it's going to change the world (it was recently purchased by Al Jazeera and no longer exists).

Still, the interviews are interesting to read. The questions generally focus on how the interviewees got where they are, where their big ideas came from, their core principles, and how they operate. Some of the big names interviewed here include Mark Zuckerberg (Facebook), Tim Westergren (Pandora), Craig Newmark (Craig's List), and Jimmy Wales (Wikipedia). But many of the interviews with less famous people--a design columnist for the New York Times/International Herald Tribune, the former CEO of HarperCollins, an HBO executive--are just as interesting. These are all people who have changed the world to different extents.

The interviews are really just enough to pique your interest; they are neither long nor terribly deep. I found the commentary surrounding the interviews somewhat lacking in depth and analysis. Still, I found myself Googling people and concepts to learn more, so the book as a whole was worth reading. It is well suited for reading piecemeal at the coffee table or before going to sleep.
5.0 von 5 Sternen Designing Media 10. September 2012
Von robert marcs - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe|Verifizierter Kauf
This is a great book truly explaining the in and outs of the media industry the articles are insightfull and humourous.
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