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Designing for Growth: A Design Thinking Tool Kit for Managers (Columbia Business School Publishing) (Englisch) Gebundene Ausgabe – 21. Juni 2011

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Designing for Growth: A Design Thinking Tool Kit for Managers (Columbia Business School Publishing) + 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization + Durch die Decke denken: Design Thinking in der Praxis
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  • Gebundene Ausgabe: 227 Seiten
  • Verlag: Columbia Univers. Press (21. Juni 2011)
  • Sprache: Englisch
  • ISBN-10: 0231158386
  • ISBN-13: 978-0231158381
  • Größe und/oder Gewicht: 1,9 x 22,9 x 22,9 cm
  • Durchschnittliche Kundenbewertung: 5.0 von 5 Sternen  Alle Rezensionen anzeigen (2 Kundenrezensionen)
  • Amazon Bestseller-Rang: Nr. 28.980 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)

Mehr über die Autoren

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This is an eye-opening book that will reveal the action-based approach to design thinking, the series of inaccurate assumptions made in most business thinking, and how to become better at recognizing and strategizing around opportunities that exist within not only our core business, but other avenues as well. 800-CEO-Read 6/23/11 [This] book is rich with information on each tool, taking you through the elements clearly and crisply. If design thinking intrigues you, this would be a good place to start. -- Harvey Schachter Globe & Mail 9/7/11 Anyone wishing to get up to speed on design thinking by actually test-driving the methodology on their own will find great value in this tutorial-in-a-book -- Matthew May AMEX OPEN Forum 6/28/11 A fine survey of a hot business trend... Highly recommended. The Midwest Book Review 10/1/11

Über den Autor und weitere Mitwirkende

Jeanne Liedtka is a professor at the Darden Graduate School of Business Administration, University of Virginia. Formerly the executive director of its Batten Institute, a foundation established to develop thought leadership in the fields of entrepreneurship and corporate innovation, she has also served as chief learning officer for the United Technologies Corporation (UTC) and as associate dean of the MBA program at Darden. Tim Ogilvie is CEO of Peer Insight, an innovation strategy consultancy, where he has pioneered contributions to the emerging disciplines of service innovation, customer experience design, and business model exploration. His clients include AARP, Bank of America, Diebold, GE, Hallmark, Hewlett-Packard, Procter & Gamble, Starwood Hotels, and The Hartford.

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Von Katie am 4. September 2013
Format: Kindle Edition Verifizierter Kauf
This book is a great introduction to the transformative concepts of "design-thinking."

The authors also offer practical advice about how to implement these concepts, with a wealth of examples from a variety of sectors.

I highly recommend it!

Dieses Buch ist eine großartige Einführung in die Konzepte der transformativen "design-thinking."

Die Autoren bieten auch praktische Ratschläge, wie man diese Konzepte umzusetzen, mit vielen Beispielen aus einer Vielzahl von Branchen.

Ich empfehle es!

-- K. O'Neill
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2 von 3 Kunden fanden die folgende Rezension hilfreich Von W. Wagner am 1. November 2011
Format: Gebundene Ausgabe Verifizierter Kauf
Die nachfolgende Besprechung dieses Titels ist eine Kopie meiner Kritik in der aktuellen Ausgabe der online-Zeitschrift "360 degree" der Business Transformation Academy, einer Einrichtung des Softwareunternehmens SAP. Daraus erklären sich Stil und Form der Rezension.

"On the scale of hype for management methods, design thinking (DT) has now established a firm footing. Having soared to dizzy heights as a panacea for the promotion of creative thinking, this is by no means taken for granted. After all, much of what takes to the skies labeled as an eagle often returns to the firm ground of company practice as a simple chicken.

Jeanne Liedtka and Tim Ogilvie have produced a publication worthy of recommendation on how to handle this exotic species of feathered creature appropriately. Their book "Designing for Growth",which appeared in June 2011,is aimed at managers of all levels who make the decisions about adopting this approach.In a nutshell, the authors have made a magnificent case for the use of design thinking in business practices. Their book is an elegantly formulated special-interest publication produced in an unusual format. With its skillfully integrated stories, anecdotes, and llustrations, it is an absolute pleasure to read. Using equal measures of gravitas and irony, the first few pages provide information about the nature of design thinking. The majority of the book then comprises detailed descriptions of a Liedtka/Ogilvie variant of design thinking that has been reduced to four phases,augmented by a selection of ten tools oriented to practical application. From every line it is evident that the two authors possess extensive first-hand experience of implementing DT.
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Die hilfreichsten Kundenrezensionen auf (beta) 29 Rezensionen
39 von 45 Kunden fanden die folgende Rezension hilfreich
Not sure who the target audience is... 6. Mai 2012
Von Aaron U. Bolin - Veröffentlicht auf
Format: Gebundene Ausgabe Verifizierter Kauf
My expectations for this book were quite high -- I wanted the promised thinking tool kit for managers in a fun-to-read package as advertised in the book title.

I was a little disappointed. It is a good read, and the authors did a nice job of making the book visually compelling. I was disappointed in the depth of the content though. The authors presented what I felt was a very surface-level explanation of the design process. The primary "tool" was a phased approach to design that separated creativity from concept development from sales pitch: not exactly a revolutionary design strategy.

I am struggling a little bit with the question "who would I recommend the book to?" It is generally well-written, and the illustrative stories are also kind of interesting. In all fairness, some of the organizing outlines are also useful. However, it is too surface-level to be useful to an expert audience, and it won't really help novice designers grow in expertise.

This book could be useful as a group read. For example, I could imagine a professional design group reading this book together (like a book discussion group) as a way to explore their own thoughts about the design process. For most everyone else, I would not recommend this volume.
25 von 28 Kunden fanden die folgende Rezension hilfreich
Interesting but shortcoming introduction to service design (horrible Kindle lay out) 17. April 2012
Von EastWest - Veröffentlicht auf
Format: Kindle Edition Verifizierter Kauf
Good introduction to service design for business people, but definitely no hands-on manual. The structure is well done with a clear focus on the advantages of each service design method, with an emphasis on decreasing risk. This could have been an alternate title for this book: "Service design: how to decrease your business risks".

The examples are realistic, but a bit boring and often too short. I found the homework quite childish, but I guess it's done on purpose in order not to intimidate the novice reader.

A note on this kindle edition, it's done very badly. The secondary content is set up with a grey font on a grey background, and therefore almost unreadable! Furthermore, the pictures are of a much too low resolution, so zooming in doesn't reveal any more detail. This is really annoying, as this pictures represent diagrams with small text.

All in all, I would only recommend the paper version to persons completely new to service design and design thinking, mostly for the arguments why to use the different methods.
23 von 26 Kunden fanden die folgende Rezension hilfreich
Tools to Find the Design Thinker in All of Us 12. Juli 2011
Von Rachel Brozenske - Veröffentlicht auf
Format: Gebundene Ausgabe
There has been a veritable onslaught of strategy and business 'design' literature published in the past few years. Most of it is interesting but falls into one of two traps: either it's too theoretical to put into action, or it's directed to a choir of the design-familiar and leaves everyone else behind. Liedtka and Ogilvie break the mold with their new book, providing a framework and a tool kit to help almost anyone with interest and motivation explore the power of design thinking.

It starts with a relatively simple point. Most of the time, most of the world sees the design process as messy and unpredictable and nonlinear and twisted and terribly inefficient. In many organizations, that's why design is often considered a black box so impenetrable that it's outsourced to marketers, product developers, and, well, designers. Liedtka and Ogilvie take the mess and unbundle it all into a four-phase, 10-step framework that starts to look more like a process that individuals and organizations can learn and replicate.

While the steps are somewhat familiar, the recommended approaches in each phase sound reasonable but are more challenging for most people to put into practice. (Try explaining to a typical business planner that you're going to generate new business offerings based on research you conduct with a dozen or so customers, and you'll see what I mean.) Lucky for all of us, Designing for Growth provides concrete tools and step-by-step instructions and plenty of real-life examples for each step of the journey so that there's sufficient structure to help the reader navigate the discomfort of trying something new.

I've been fortunate enough to collaborate with Liedtka and she's fond of saying that she's not a designer, and that if she and her faculty colleagues can make good use of the Designing for Growth tools then anyone can. Having watched her in action, I'd say she's more of a designer than she'd like to admit, though perhaps not in a traditional sense. Because for me -- and as illustrated throughout Designing for Growth -- being a designer isn't about being artistic or clever or even all that creative. Being a designer is about approaching a complex problem with curiosity and empathy and patience and then having the discipline to explore many possible answers before selecting a path forward. This book helps bring out that design thinker in each of us.
14 von 17 Kunden fanden die folgende Rezension hilfreich
Great content, poor printing 17. Januar 2013
Von Kevin Goldman - Veröffentlicht auf
Format: Gebundene Ausgabe Verifizierter Kauf
I like the content of this book.

But, as a designer, I was really distracted by the print quality. About 50% of the light on dark sidebars are not legible. They appear as if they were printed on a very inexpensive ink jet printer with low ink. The poor print quality will frustrate non-designers too. It's that bad.
7 von 9 Kunden fanden die folgende Rezension hilfreich
A Great book about Design for Business Managers 12. Juni 2011
Von Ed O'Brien - Veröffentlicht auf
Format: Gebundene Ausgabe Verifizierter Kauf
Wow! What a great, color by numbers description of how to use design to help you innovate in business. I have been reading lots of design books and this one is the best as it not only describes the tools of design but also tells you exactly how and when to use them. It is a very practical guide, but still emphasizes the theory of design.

I love this book!
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