|
||||||||||||||||||||
|
||||||||||||||||||||
|
||||||||||||||||||||
Designing for Growth
und über 1 Million weitere Bücher verfügbar für Amazon Kindle .
Erfahren Sie mehr
| |||||||||||||||
Wird oft zusammen gekauft
Produktinformation
|
Mehr über die Autoren
Entdecken Sie Bücher, lesen Sie über Autoren und mehr
Produktbeschreibungen
Pressestimmen
This intelligent how-to follow-up to the first wave of popular design books will serve as a useful guide to going through a design project from start to finish. The best designers seem to have an almost magical gift for finding creative solutions to problems we didn't even know existed. This book teaches how to capture that magic and turn it into a problem-solving process that can create a better future for your customers and yourself. Designing for Growth is for leaders who wish their organizations could grow faster but don't know how to do things differently. It translates what might seem an unexplainable 'creative' process into an accessible language and set of tools. There is no substitute for seeing and touching a tangible example of innovation -- and then discovering if people will buy it! This book is a magic hat for managers. Reach inside and pull out value creation and inspiration for a process that used to be reserved for magicians of design and white rabbits. One trait that sets leaders apart is their ability to turn vision into ideas and ideas into action. This utterly refreshing book zeroes in on the iterative dance between ideas and action - sometimes called design thinking - using simple language and clear examples. If you feel like you've been stuck in your left-brain or not utilizing your creative edge to full capacity, consider this book your roadmap to creative nirvana! Designing for Growth is a well-crafted fusion of an inspired point of view and a coherent framework for understanding how practitioners can more effectively step up the innovation intensity for service and product development. It does so with an engaging voice and a light touch, rich in practical anecdotes and guidelines, yet avoids the drudgery of an academic methodology, by design. It's time to demystify design and safely place design thinking alongside other tools used by successful practicing managers. As the authors so rightly conclude, 'Find a leader of innovation... and he or she has likely been practicing design thinking all along.' Add the stories and tools found in Designing for Growth (a very compelling read) to your leadership kit to insure innovation and organization renewal become part of your leadership portfolio. This book slices through the design thinking fog to provide practical ways to use design methods to generate value for your organization. The most powerful message in this book is its underlying premise: that business is ultimately a social activity performed by humans. With that framework, the authors build a compelling case for user empathy to improve ROI, and they deliver the tools to get you started. Jeanne Liedtka and Tim Ogilvie wonderfully illuminate the kind of thinking that twenty-first-century organizations need to solve problems, innovate, and grow. And they give managers a wealth of hands-on tips and tools they can put to work right away. Penetrating insight, practical applications - a terrific combination. This isn't a book of answers. It is a book of questions, of how to choose the best ones, and how to get customers and partners to answer them. That's the crux of design thinking. The simple organizing framework - What is? What if? What wows? What works? - is my new mantra for innovation and growth. This is an eye-opening book that will reveal the action-based approach to design thinking, the series of inaccurate assumptions made in most business thinking, and how to become better at recognizing around opportunities that exist within not only our core business, but other avenues as well. 800-CEO-Read 6/23/11 [This] book is rich with information on each tool, taking you through the elements clearly and crisply. If design thinking intrigues you, this would be a good place to start. -- Harvey Schachter Globe & Mail 9/7/11
Kurzbeschreibung
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
Welche anderen Artikel kaufen Kunden, nachdem sie diesen Artikel angesehen haben?
In diesem Buch
(Mehr dazu)
Vorgeschlagene Tags zu ähnlichen Produkten(Was ist das?)Setzen Sie den ersten relevanten Tag hinzu (ein Schlüsselwort, das mit diesem Produkt in engem Zusammenhang steht).
|
Kundenrezensionen
Die hilfreichsten Kundenrezensionen
Format:Gebundene Ausgabe
Die nachfolgende Besprechung dieses Titels ist eine Kopie meiner Kritik in der aktuellen Ausgabe der online-Zeitschrift "360 degree" der Business Transformation Academy, einer Einrichtung des Softwareunternehmens SAP. Daraus erklären sich Stil und Form der Rezension.
"On the scale of hype for management methods, design thinking (DT) has now established a firm footing. Having soared to dizzy heights as a panacea for the promotion of creative thinking, this is by no means taken for granted. After all, much of what takes to the skies labeled as an eagle often returns to the firm ground of company practice as a simple chicken.
Jeanne Liedtka and Tim Ogilvie have produced a publication worthy of recommendation on how to handle this exotic species of feathered creature appropriately. Their book "Designing for Growth",which appeared in June 2011,is aimed at managers of all levels who make the decisions about adopting this approach.In a nutshell, the authors have made a magnificent case for the use of design thinking in business practices. Their book is an elegantly formulated special-interest publication produced in an unusual format. With its skillfully integrated stories, anecdotes, and llustrations, it is an absolute pleasure to read. Using equal measures of gravitas and irony, the first few pages provide information about the nature of design thinking. The majority of the book then comprises detailed descriptions of a Liedtka/Ogilvie variant of design thinking that has been reduced to four phases,augmented by a selection of ten tools oriented to practical application. From every line it is evident that the two authors possess extensive first-hand experience of implementing DT. All the tools originated from and proved themselves in project work and can be adopted by the reader with no
need for any major changes.
So why do particularly managers benefit from reading this book? After all, methods,tools, and techniques are a manager's bread and butter. This offering, however, is surprisingly different. Managers are conditioned to implement a desired result in a measurable way, and for clear targets
that can be easily described,this works quite well. It is more difficult though when it comes to something really new as the search for the totally unprecedented overexerts the repertoire of the trained MBA mind. When entering "terra incognita", designers search for different data in a different
way. They begin by looking for human requirements instead of filling out Excel templates. Alternative scenarios depicting the future situation
are more important to them than benchmarks of currently known competitors. And building and using prototypes before making a decision is certainly more important than using SWOT analyses to compare theoretical strategies on PowerPoint charts.
For the organic growth of a company and its innovative strength, design thinking can be what TQM became for quality management. Anyone who is prepared to substitute imaginary eagles for butterflies (a seemingly playful approach), bees (extensive data collections of a somewhat different kind), and falcons (robustly built nests... sorry, prototypes) will get from Jeanne Liedtka and Tim Ogilvie a great deal of tangible material presented in a light-hearted manner."
"On the scale of hype for management methods, design thinking (DT) has now established a firm footing. Having soared to dizzy heights as a panacea for the promotion of creative thinking, this is by no means taken for granted. After all, much of what takes to the skies labeled as an eagle often returns to the firm ground of company practice as a simple chicken.
Jeanne Liedtka and Tim Ogilvie have produced a publication worthy of recommendation on how to handle this exotic species of feathered creature appropriately. Their book "Designing for Growth",which appeared in June 2011,is aimed at managers of all levels who make the decisions about adopting this approach.In a nutshell, the authors have made a magnificent case for the use of design thinking in business practices. Their book is an elegantly formulated special-interest publication produced in an unusual format. With its skillfully integrated stories, anecdotes, and llustrations, it is an absolute pleasure to read. Using equal measures of gravitas and irony, the first few pages provide information about the nature of design thinking. The majority of the book then comprises detailed descriptions of a Liedtka/Ogilvie variant of design thinking that has been reduced to four phases,augmented by a selection of ten tools oriented to practical application. From every line it is evident that the two authors possess extensive first-hand experience of implementing DT. All the tools originated from and proved themselves in project work and can be adopted by the reader with no
need for any major changes.
So why do particularly managers benefit from reading this book? After all, methods,tools, and techniques are a manager's bread and butter. This offering, however, is surprisingly different. Managers are conditioned to implement a desired result in a measurable way, and for clear targets
that can be easily described,this works quite well. It is more difficult though when it comes to something really new as the search for the totally unprecedented overexerts the repertoire of the trained MBA mind. When entering "terra incognita", designers search for different data in a different
way. They begin by looking for human requirements instead of filling out Excel templates. Alternative scenarios depicting the future situation
are more important to them than benchmarks of currently known competitors. And building and using prototypes before making a decision is certainly more important than using SWOT analyses to compare theoretical strategies on PowerPoint charts.
For the organic growth of a company and its innovative strength, design thinking can be what TQM became for quality management. Anyone who is prepared to substitute imaginary eagles for butterflies (a seemingly playful approach), bees (extensive data collections of a somewhat different kind), and falcons (robustly built nests... sorry, prototypes) will get from Jeanne Liedtka and Tim Ogilvie a great deal of tangible material presented in a light-hearted manner."
Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
Amazon.com:
14 Rezensionen
18 von 18 Kunden fanden die folgende Rezension hilfreich
Tools to Find the Design Thinker in All of Us
12. Juli 2011
Format:Gebundene Ausgabe
There has been a veritable onslaught of strategy and business 'design' literature published in the past few years. Most of it is interesting but falls into one of two traps: either it's too theoretical to put into action, or it's directed to a choir of the design-familiar and leaves everyone else behind. Liedtka and Ogilvie break the mold with their new book, providing a framework and a tool kit to help almost anyone with interest and motivation explore the power of design thinking.
It starts with a relatively simple point. Most of the time, most of the world sees the design process as messy and unpredictable and nonlinear and twisted and terribly inefficient. In many organizations, that's why design is often considered a black box so impenetrable that it's outsourced to marketers, product developers, and, well, designers. Liedtka and Ogilvie take the mess and unbundle it all into a four-phase, 10-step framework that starts to look more like a process that individuals and organizations can learn and replicate.
While the steps are somewhat familiar, the recommended approaches in each phase sound reasonable but are more challenging for most people to put into practice. (Try explaining to a typical business planner that you're going to generate new business offerings based on research you conduct with a dozen or so customers, and you'll see what I mean.) Lucky for all of us, Designing for Growth provides concrete tools and step-by-step instructions and plenty of real-life examples for each step of the journey so that there's sufficient structure to help the reader navigate the discomfort of trying something new.
I've been fortunate enough to collaborate with Liedtka and she's fond of saying that she's not a designer, and that if she and her faculty colleagues can make good use of the Designing for Growth tools then anyone can. Having watched her in action, I'd say she's more of a designer than she'd like to admit, though perhaps not in a traditional sense. Because for me -- and as illustrated throughout Designing for Growth -- being a designer isn't about being artistic or clever or even all that creative. Being a designer is about approaching a complex problem with curiosity and empathy and patience and then having the discipline to explore many possible answers before selecting a path forward. This book helps bring out that design thinker in each of us.
It starts with a relatively simple point. Most of the time, most of the world sees the design process as messy and unpredictable and nonlinear and twisted and terribly inefficient. In many organizations, that's why design is often considered a black box so impenetrable that it's outsourced to marketers, product developers, and, well, designers. Liedtka and Ogilvie take the mess and unbundle it all into a four-phase, 10-step framework that starts to look more like a process that individuals and organizations can learn and replicate.
While the steps are somewhat familiar, the recommended approaches in each phase sound reasonable but are more challenging for most people to put into practice. (Try explaining to a typical business planner that you're going to generate new business offerings based on research you conduct with a dozen or so customers, and you'll see what I mean.) Lucky for all of us, Designing for Growth provides concrete tools and step-by-step instructions and plenty of real-life examples for each step of the journey so that there's sufficient structure to help the reader navigate the discomfort of trying something new.
I've been fortunate enough to collaborate with Liedtka and she's fond of saying that she's not a designer, and that if she and her faculty colleagues can make good use of the Designing for Growth tools then anyone can. Having watched her in action, I'd say she's more of a designer than she'd like to admit, though perhaps not in a traditional sense. Because for me -- and as illustrated throughout Designing for Growth -- being a designer isn't about being artistic or clever or even all that creative. Being a designer is about approaching a complex problem with curiosity and empathy and patience and then having the discipline to explore many possible answers before selecting a path forward. This book helps bring out that design thinker in each of us.
3 von 3 Kunden fanden die folgende Rezension hilfreich
Life changing
10. Juli 2011
Format:Gebundene Ausgabe|Von Amazon bestätigter Kauf
"Design for Growth" parts the clouds of stagnation and confusion and lights a path of organizational growth and evolution. This book presents a model and most importantly tools for systemic change that I can use in any organization from my business to my family, even though I'm not a professional business or organizational expert or consultant. The concepts and tools are easily understandable and accessible. The authors make good use of examples and provide immediately usable project aids. For me, this book is one of those few that have changed the way I approach my work, but more fundamentally my life.
5 von 6 Kunden fanden die folgende Rezension hilfreich
A Great book about Design for Business Managers
12. Juni 2011
Format:Gebundene Ausgabe|Von Amazon bestätigter Kauf
Wow! What a great, color by numbers description of how to use design to help you innovate in business. I have been reading lots of design books and this one is the best as it not only describes the tools of design but also tells you exactly how and when to use them. It is a very practical guide, but still emphasizes the theory of design.
I love this book!
I love this book!
Waren diese Rezensionen hilfreich?
Wir wollen von Ihnen hören.
Kunden diskutieren
|
Das Forum zu diesem Produkt
Fragen stellen, Meinungen austauschen, Einblicke gewinnen Aktive Diskussionen in ähnlichen Foren
Kundendiskussionen durchsuchen
|
Ähnliche Foren
|
||||||||||||||||||||||||||||||||||
Lieblingslisten
|
|
Ähnliche Artikel finden
Anhand des Sachgebietes nach ähnlichen Produkten suchen:
Ihr Kommentar
Möchten Sie die Produktinformationen aktualisieren oder Feedback zu den Produktabbildungen geben?
|
