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Designing for the Digital Age: How to Create Human-Centered Products and Services [Englisch] [Taschenbuch]

Kim Goodwin , Alan Cooper
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Produktbeschreibungen

Pressestimmen

"Kim's book is nothing less than a complete handbook for an entire profession. Kim's unique background in the practice, pedagogy, and epistemology of the design business has given her the experience needed to write the ultimate 'how-to' book. Every step in this fascinating and multi-faceted discipline is described in detail in simple, readable prose, richly illustrated with examples taken from real products, real clients, and real design problems. This book is comprehensive in its scope, exhaustive in its depth, authoritative in its practice, and priceless in its wisdom. I've no doubt that this will become the most dog-eared, annotated and worn-from-many-readings volume in your library." --Alan Cooper, bestselling author of The Inmates Are Running the Asylum and About Face 3: The Essentials of Interaction Design
 

"Kim is one of the brightest minds in the world of user experience design. Her work on Goal-Directed Design and persona development has set a standard." --Jared Spool, Founding Principal, User Interface Engineering

Synopsis

Founder and bestselling author Alan Cooper contributes the Foreword to this much-anticipated hands-on guide, and the masters of design at Cooper offer unparalleled insight on designing web sites, software, handhelds, and all other interactive products from start to finish. You'll discover proven methods developed by leading interaction design consultancy Cooper, while the book focuses on process and work practices, rather than on the principles. Topics covered include creating personas, evolving the visual design, collaborating within and outside of the design team, understanding potential users and customers, and more.

Buchrückseite

Whether you're designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today's digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology.
 
Designing successful products and services in the digital age requires a team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive volume addresses all of these and more.
 
Kim's book is nothing less than a complete handbook for an entire profession. Kim's unique background in the practice, pedagogy, and epistemology of the design business has given her the experience needed to write the ultimate 'how-to' book. Every step in this fascinating and multi-faceted discipline is described in detail in simple, readable prose, richly illustrated with examples taken from real products, real clients, and real design problems. This book is comprehensive in its scope, exhaustive in its depth, authoritative in its practice, and priceless in its wisdom. I've no doubt that this will become the most dog-eared, annotated and worn-from-many-readings volume in your library."
 
Alan Cooper
 
Bestselling author of The Inmates Are Running the Asylum and
 
About Face 3: The Essentials of Interaction Design
 
Kim is one of the brightest minds in the world of user experience design.
 
Her work on Goal-Directed Design and persona development has set
 
a standard."
 
Jared Spool
 
CEO & Founding Principal, User Interface Engineering

Über den Autor und weitere Mitwirkende

Kim Goodwin is VP Design and General Manager at Cooper, where she leads both an integrated practice of interaction, visual, and industrial designers and the development of the acclaimed Cooper U design curriculum. Kim knows the design world from multiple angles; she started as an in-house and freelance designer and spent several years as an in-house creative director before joining Cooper 11 years ago. Kim has led projects involving a tremendous range of design problems, including Web sites, complex analytical and enterprise applications, phones, medical devices, services, and even organizations. Her clients and employers have included everything from one-man startups to the world's largest companies, as well as universities and government agencies. This range of experience and a passion for teaching have led to Kim's popularity as an author and as a speaker at conferences and companies around the world.
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