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A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need (Design Field Guides) (Englisch) Gebundene Ausgabe – 12. September 2006

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Synopsis

Doing research can make all the difference between a good design and a great design. Most experienced designers would quantify this legwork with the term research. By engaging in competitive intelligence, customer profiling, colour and trend forecasting, designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research and how to apply it to design work. As designers embrace research methodologies, they share a common vernacular with their clients, and establish respect as 'idea people'. In an increasingly crowded marketplace, embracing research practices will ensure a continued viable role for designers in business. No other books address this issue for student and professional graphic designers. The ability to execute effective research methods is as important to a career in graphic design as the ability to build a grid or layout a page.

Understanding the needs of the client and the client's market are essential components of creating value, making this book such essential reading.

Über den Autor und weitere Mitwirkende

Associate Professor Jennifer Visocky O'Grady is a graduate of the Kent State University Visual Communication Design programme and has been teaching since the spring of 1999. She is also co-founder and principal of Enspace Inc. Ken Visocky O'Grady is an Assistant Professor of Visual Communication Design. In addition to his teaching duties, Ken is a Principal at the Enspace Creative Group, a company that he co-founded in 1998 with his wife Jennifer.



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Format: Gebundene Ausgabe
Sehr gut aufgebaut, grundlegend aber doch verständlich und gut illustriert.
Das beste Buch für die Designpraxis was ich in diesem Bereich kenne.
empfehlenswert.
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Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)

Amazon.com: HASH(0xa23a1744) von 5 Sternen 14 Rezensionen
15 von 16 Kunden fanden die folgende Rezension hilfreich
HASH(0xa23d8720) von 5 Sternen A great service to the design profession and it's clients 11. Dezember 2006
Von John Chen - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
In my search for structured discussion on design process and research, I was fortunate enough to find this book, "A Designer's Research Manual," at the MOMA bookstore in SoHo. I only wish this had been available and required text when I was still in school. The Authors have done a great service to the design profession, and it's clients. Those of us who are more designers than "artists" would do well to integrate the principles of this book into our processes & methodologies for tackling our clients' business problems. It's thinking like that in this book that will make the case for design's value to the business of our clients. Thank you Jenn & Ken Visocky O'Grady!
7 von 7 Kunden fanden die folgende Rezension hilfreich
HASH(0xa224cd74) von 5 Sternen A much needed resource for the design community 27. November 2007
Von Hilary Ashworth - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
Graphic design is about much more than typography, composition and colour. Researching and understanding the client's needs and those of the target audience are key to the design process. This book is a valuable resource for designers seeking to understand the research strategies and methodologies appropriate for their work.

Kudos to the authors and the professional community of contributors for this book specifically aimed at designers. A Designer's Research Manual conveys information in a clear and readable manner with concise text, helpful graphics and relevant international case studies.
6 von 6 Kunden fanden die folgende Rezension hilfreich
HASH(0xa24046f0) von 5 Sternen Research Simplified 17. Juni 2009
Von Joshua Sikhamani - Veröffentlicht auf Amazon.com
Format: Taschenbuch
This book presents the otherwise-boring-for-us-designers subject of research in an extremely readable format with effective use of charts and diagrams.

It explains why research is important and goes on to explain the different methods of research, but not in such great detail as to make you doze off mid-sentence. The information is brief, to the point, and very well laid out.

On the whole, a very good read. Almost half the book is dedicated to case studies that portray how research influenced the design direction (This, I particularly enjoyed).
3 von 3 Kunden fanden die folgende Rezension hilfreich
HASH(0xa2254798) von 5 Sternen Great Read 4. März 2013
Von J - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
Great for someone "just starting" out in the UX world. I'd recommend this as one of the first few reads.
4 von 5 Kunden fanden die folgende Rezension hilfreich
HASH(0xa2254f78) von 5 Sternen A basic understanding of research driven design 10. Januar 2011
Von javiere77 - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
I took this book out of the library first and found it really helpful in planning the research phase of my design projects. After I had read the first chapter I decided it could be part of my permanent collection. The first chapter gives a lot of techniques and research methods (some known others not so much)and explains briefly how they work. The second chapter explains how to use and combine all these methods into one or several strategies for better preparing the research phase of a design project and making the research more accurate. The third chapter explains how to adapt these methods to especific projects and tailor them according to your own needs. Finally, chapter 4 gives yet, more examples and case studies of research driven projects from well known companies and organizations. Overall I think this book communicates a clear basic idea of what research driven design is and helps designers better gather and use real hard data to use in their projects.
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