- Gebundene Ausgabe: 192 Seiten
- Verlag: Rockport Publ (12. September 2006)
- Sprache: Englisch
- ISBN-10: 1592532578
- ISBN-13: 978-1592532575
- Größe und/oder Gewicht: 17,4 x 1,7 x 25,4 cm
- Durchschnittliche Kundenbewertung: 1 Kundenrezension
- Amazon Bestseller-Rang: Nr. 2.461.393 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need (Design Field Guides) (Englisch) Gebundene Ausgabe – 12. September 2006
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Doing research can make all the difference between a good design and a great design. Most experienced designers would quantify this legwork with the term research. By engaging in competitive intelligence, customer profiling, colour and trend forecasting, designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research and how to apply it to design work. As designers embrace research methodologies, they share a common vernacular with their clients, and establish respect as 'idea people'. In an increasingly crowded marketplace, embracing research practices will ensure a continued viable role for designers in business. No other books address this issue for student and professional graphic designers. The ability to execute effective research methods is as important to a career in graphic design as the ability to build a grid or layout a page.Understanding the needs of the client and the client's market are essential components of creating value, making this book such essential reading.
Über den Autor und weitere Mitwirkende
Associate Professor Jennifer Visocky O'Grady is a graduate of the Kent State University Visual Communication Design programme and has been teaching since the spring of 1999. She is also co-founder and principal of Enspace Inc. Ken Visocky O'Grady is an Assistant Professor of Visual Communication Design. In addition to his teaching duties, Ken is a Principal at the Enspace Creative Group, a company that he co-founded in 1998 with his wife Jennifer.
In diesem Buch(Mehr dazu)
Das beste Buch für die Designpraxis was ich in diesem Bereich kenne.
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Kudos to the authors and the professional community of contributors for this book specifically aimed at designers. A Designer's Research Manual conveys information in a clear and readable manner with concise text, helpful graphics and relevant international case studies.
It explains why research is important and goes on to explain the different methods of research, but not in such great detail as to make you doze off mid-sentence. The information is brief, to the point, and very well laid out.
On the whole, a very good read. Almost half the book is dedicated to case studies that portray how research influenced the design direction (This, I particularly enjoyed).