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Produktbeschreibungen
Amazon.co.uk
Subtitled Design and Typographic Principles for the Visual Novice, this book is for anyone who has to design a newsletter, job ad, flyer, business card, memo, report or whatever, but has no idea what separates good design from bad. Except, of course, that the first looks clear, professional, sophisticated and right, and the second is an ugly, unreadable mess.
Robin Williams has an easily readable style and manages to communicate sometimes complex and sophisticated concepts simply and directly. She rightly assumes that, though most people can recognise bad design when they see it, they don't know why it's bad and are therefore powerless to fix the same problems in their own work.
The bulk of the book is given over to explaining how, by sticking to four basic design principles--contrast, repetition, alignment and proximity--you can eliminate design gremlins from your work. In searching for a memorable and appropriate acronym for this principled approach, Williams admits she was only semi-successful.
The second half of the book deals with how to use type. Once again the approach is to explain simply, directly and with illustrated examples how the relationship between typefaces is defined.
As a college teacher, Williams can't resist the temptation to dot little quizzes, tests and mini-projects throughout the text. These are mostly good fun and reinforce what you've read, though even if you decide to ignore them they won't spoil your enjoyment of the book.
The Non-Designer's Design Book is the kind of book you could read in your lunch break. Its attitude is more "sketch in the margin with a pencil", than "complete the projects on the CD". It would be an ideal primer for anyone starting a design course, as well as those who want to improve the look of their memos. --Ken McMahon
Kurzbeschreibung
Robin Williams wrote this one for people who now need to design pages but have not background or formal training in design. Follow her basic principles and your work is guaranteed to look more professional. organized, unified, and interesting. Witty and easy to read, this book is full of practical information, exercises, and quizzes that ensure you'll never look at a page in the same way again.
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7 von 7 Kunden fanden die folgende Rezension hilfreich:
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good info, but i would have liked more!,
Von
Rezension bezieht sich auf: The Non- Designer's Design Book. Design and typographic principles for the visual novice (Taschenbuch)
as an aspiring web page designer (who always believed she had a "good eye" but often needs hours of trial and error to find that acceptable look), i was looking for a practical, beginners' introduction to graphic design. i am not interested in the theory or schools of thought or even terms so much as practical, usable info that i can put to work right away.i found this book to be straightforward, simple, quick to read, and very useful. the same day i got it, i was able to use the principles to improve the design of my web page immediately in significant ways! my only beef with the book is that it didn't take me far enough. i would have liked to get a lot more of the same! someone who has some background in graphic design would probably not get too much out of the book, but i would reccomend it to those without any formal training as a good starting point. Helfen Sie anderen Kunden bei der Suche nach den hilfreichsten Rezensionen
5 von 5 Kunden fanden die folgende Rezension hilfreich:
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I couldn't put this book down,
Von J King (Virginia) - Alle meine Rezensionen ansehen
Rezension bezieht sich auf: The Non- Designer's Design Book. Design and typographic principles for the visual novice (Taschenbuch)
I have a degree in art, produce a newsletter and do layout for newspaper ads, and I still found plenty of interesting and useful information on almost every page of this little book, even though it's intended for novices. (Maybe I'm a bit slow!) I especially enjoyed the author's cataloging of typefaces and discussions on how they can be combined. A refresher on "rules" of design was a welcome review. I read it from cover to cover and took notes at the same time.
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6 von 7 Kunden fanden die folgende Rezension hilfreich:
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I've been looking for this book forever!,
Von Tresa Eyres (San Francisco, CA) - Alle meine Rezensionen ansehen
Rezension bezieht sich auf: The Non- Designer's Design Book. Design and typographic principles for the visual novice (Taschenbuch)
The basics, simple and in one place. That's all I've wanted, and here they are in an easy-to-follow format with great graphics and lots of helpful examples. I started applying the principles, and the results I was looking for were immediate.
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