Robin Williams wrote this one for people who now need to design pages but have not background or formal training in design. Follow her basic principles and your work is guaranteed to look more professional. organized, unified, and interesting. Witty and easy to read, this book is full of practical information, exercises, and quizzes that ensure you'll never look at a page in the same way again.
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Subtitled Design and Typographic Principles for the Visual Novice, this book is for anyone who has to design a newsletter, job ad, flyer, business card, memo, report or whatever, but has no idea what separates good design from bad. Except, of course, that the first looks clear, professional, sophisticated and right, and the second is an ugly, unreadable mess.
Robin Williams has an easily readable style and manages to communicate sometimes complex and sophisticated concepts simply and directly. She rightly assumes that, though most people can recognise bad design when they see it, they don't know why it's bad and are therefore powerless to fix the same problems in their own work.
The bulk of the book is given over to explaining how, by sticking to four basic design principles--contrast, repetition, alignment and proximity--you can eliminate design gremlins from your work. In searching for a memorable and appropriate acronym for this principled approach, Williams admits she was only semi-successful.
The second half of the book deals with how to use type. Once again the approach is to explain simply, directly and with illustrated examples how the relationship between typefaces is defined.
As a college teacher, Williams can't resist the temptation to dot little quizzes, tests and mini-projects throughout the text. These are mostly good fun and reinforce what you've read, though even if you decide to ignore them they won't spoil your enjoyment of the book.
The Non-Designer's Design Book is the kind of book you could read in your lunch break. Its attitude is more "sketch in the margin with a pencil", than "complete the projects on the CD". It would be an ideal primer for anyone starting a design course, as well as those who want to improve the look of their memos. --Ken McMahon
Synopsis
Robin Williams wrote this one for people who now need to design pages but have not background or formal training in design. Follow her basic principles and your work is guaranteed to look more professional. organized, unified, and interesting. Witty and easy to read, this book is full of practical information, exercises, and quizzes that ensure you'll never look at a page in the same way again.
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7 von 7 Kunden fanden die folgende Rezension hilfreich
Von Dixie Vogel
Format:Taschenbuch
as an aspiring web page designer (who always believed she had a "good eye" but often needs hours of trial and error to find that acceptable look), i was looking for a practical, beginners' introduction to graphic design. i am not interested in the theory or schools of thought or even terms so much as practical, usable info that i can put to work right away.
i found this book to be straightforward, simple, quick to read, and very useful. the same day i got it, i was able to use the principles to improve the design of my web page immediately in significant ways! my only beef with the book is that it didn't take me far enough. i would have liked to get a lot more of the same! someone who has some background in graphic design would probably not get too much out of the book, but i would reccomend it to those without any formal training as a good starting point.
5 von 5 Kunden fanden die folgende Rezension hilfreich
Von J King
Format:Taschenbuch
I have a degree in art, produce a newsletter and do layout for newspaper ads, and I still found plenty of interesting and useful information on almost every page of this little book, even though it's intended for novices. (Maybe I'm a bit slow!) I especially enjoyed the author's cataloging of typefaces and discussions on how they can be combined. A refresher on "rules" of design was a welcome review. I read it from cover to cover and took notes at the same time.
6 von 7 Kunden fanden die folgende Rezension hilfreich
Von Tresa Eyres
Format:Taschenbuch
The basics, simple and in one place. That's all I've wanted, and here they are in an easy-to-follow format with great graphics and lots of helpful examples. I started applying the principles, and the results I was looking for were immediate.
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Die neuesten Kundenrezensionen
1.0 von 5 Sternen
Possibly helpful for aesthetically inept designers
I bought this book thinking that it might help me design visually appealing (or at least respectable looking) web pages. Lesen Sie weiter...
Veröffentlicht am 28. Juni 2000 von Daniel Hart
1.0 von 5 Sternen
Possibly helpful for aesthetically inept designers
I bought this book thinking that it might help me design visually appealing (or at least respectable looking) web pages. Lesen Sie weiter...
Veröffentlicht am 27. Juni 2000 von Daniel Hart
1.0 von 5 Sternen
Ugly
I may have too critical a background (been interested in typographic design for a few years), but one thing immediately struck me when I held this book in my hands: it's plain old... Lesen Sie weiter...
Am 6. Juni 2000 veröffentlicht
5.0 von 5 Sternen
Little book with BIG impact!
Don't let the small size of this book fool you... in here is all the information you need to start improving the way you design. Lesen Sie weiter...
Veröffentlicht am 11. Mai 2000 von efrex
5.0 von 5 Sternen
Read this book before you publish anything!
If you pick up this book looking for that on-the-edge-physical comedy that made Robin Williams one of the worlds most famous comedians, boy have you got the wrong Robin Williams! Lesen Sie weiter...
Veröffentlicht am 10. März 2000 von "nicinnc"
5.0 von 5 Sternen
Ought to be required reading
Like most everyone else, I came across Ms. Williams through other books (The Mac is Not a Typewriter, The Little Mac Book), and was delighted to discover she was teaching a one-day... Lesen Sie weiter...
Am 13. Februar 2000 veröffentlicht
5.0 von 5 Sternen
Buy it for you MS Office-does-it-all friends
One of the best books to get a good start on graphic design. Being harassed with MS Office graphic design from people who belive in WYSIWYG? This is a brilliant birthday present. Lesen Sie weiter...
Am 9. Februar 2000 veröffentlicht
5.0 von 5 Sternen
Primer on typography & design
This is an excellent way to learn and understand basic design and typography principles. It is written for the newbie and all the concepts are presented in a clear, consise format. Lesen Sie weiter...
Veröffentlicht am 27. Januar 2000 von sfsurfergirl
5.0 von 5 Sternen
Great book, easy to read with excellent examples
I purchased this book several years ago. It is an easy read and makes very good points which are also illustrated by great examples. Lesen Sie weiter...
Veröffentlicht am 15. Januar 2000 von Dave
4.0 von 5 Sternen
Concise Guide for the Beginner
I have been a teaching assistant for desktop publishing classes at the University of Maryland University College since February 1998 and I have worked with desktop publishing since... Lesen Sie weiter...
Veröffentlicht am 13. Januar 2000 von Mike
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