This book offers an encouraging perspective for any young designer.
It is possible to stay on track and to stay true to oneself, work hard and to become very, very successful. Klaus gave up his lucrative Art Director position at the trendy advertising agency "Trust", in Frankfurt am Main in order to live his dream. He did want to be the master of his own vision. He managed to stay on track, stay true to himself. This book is a travelogue of his marvelous journey. KM7 managed not only to develop his unique style, he also set new standards and opened visual trails for others to follow, he shaped the way we see certain places, certain kinds of music, certain kinds of objects. He went from designing a full blown corporate identity for a short-lived techno-nightclub in Frankfurt (XS), on to larger and larger, more and more successful projects. He can now look back at a body of work for clients like swatch, Phillips, Sony music, Volkswagen and MTV Europe o name just a few.
An amazing story told in amazing images, using amazing and life breathing typography. KM7 uses the computer, yet he manages to use his Macintosh as a tool. His designs are born in numerous hand drawn sketches and then translated into the perfection of mostly vector-based creations. This enables him to keep his sense of humor throughout the process of creation, down to the excellent end results. Every young designer should have this book on his/her shelf. It is a great source of inspiration and encouragement. A great gift.