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Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School [Kindle Edition]

Idris Mootee
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A comprehensive playbook for applied design thinking inbusiness and management, complete with concepts andtoolkits

As many companies have lost confidence in the traditional waysof running a business, design thinking has entered the mix.Design Thinking for Strategic Innovation presents aframework for design thinking that is relevant to businessmanagement, marketing, and design strategies and also provides atoolkit to apply concepts for immediate use in everyday work. Itexplains how design thinking can bring about creative solutions tosolve complex business problems. Organized into five sections, thisbook provides an introduction to the values and applications ofdesign thinking, explains design thinking approaches for eight keychallenges that most businesses face, and offers an applicationframework for these business challenges through exercises,activities, and resources. 

  • An essential guide for any business seeking to use designthinking as a problem-solving tool as well as a business method totransform companies and cultures
  • The framework is based on work developed by the author for anexecutive program in Design Thinking taught in Harvard GraduateSchool of Design
  • Author Idris Mootee is a management guru and a leading experton applied design thinking 

Revolutionize your approach to solving your business's greatestchallenges through the power of Design Thinking for StrategicInnovation.


As technological innovation has accelerated, people, communities, and organizations have become more connected than ever before. We talk more, share more, and expect more. This disruption has changed the way consumers do business. We watch iPads--not TV. We don't believe the hype. We shop online--not in stores.
We don't want to eat junk ingredients. We want what we want when we want it--and at the price we want it.
In this environment, the traditional ways of running a business just won't work anymore.
Enter design thinking.
Design Thinking for Strategic Innovation explains how design thinking can bring about creative solutions to solve complex business problems. Through real life examples, it shows how design thinking has been applied across different industries and contexts. An essential guide for any business seeking to use design as a problem-solving tool, Design Thinking for Strategic Innovation offers a methodology to transform companies and cultures.
* How to apply design thinking to your long-range planning
* Why every future business leader needs to be a good design thinker
* The 10 design thinking principles that redefine business management
* Design thinking framework tailored to the eight key challenges that businesses face
* How to create a design thinking culture within your company
Hiring design thinkers is not enough. Discover how to build design thinking into your organization's DNA. Revolutionize your approach to solving your business's greatest challenges with the power of Design Thinking for Strategic Innovation.


  • Format: Kindle Edition
  • Dateigröße: 23809 KB
  • Seitenzahl der Print-Ausgabe: 224 Seiten
  • Verlag: Wiley; Auflage: 1 (21. August 2013)
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • Text-to-Speech (Vorlesemodus): Aktiviert
  • X-Ray:
  • Word Wise: Nicht aktiviert
  • Durchschnittliche Kundenbewertung: 2.0 von 5 Sternen  Alle Rezensionen anzeigen (1 Kundenrezension)
  • Amazon Bestseller-Rang: #38.893 Bezahlt in Kindle-Shop (Siehe Top 100 Bezahlt in Kindle-Shop)

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1 von 1 Kunden fanden die folgende Rezension hilfreich
Format:Gebundene Ausgabe|Verifizierter Kauf
Das Buch ist eine recht lose Zusammenstellung von Ideen über Design Thinking. Es ist gut illustriert und enthält viele Zitate (mehr oder weniger gut, "The best way to predigt the future is to create it" (S. 95) darf natürlich nicht fehlen, dieses mal von Drucker). Aber irgendwie bewegen sich die meisten Erklärungen auf einer Meta-Ebene, also wenig hilfreich. Bsp: "Organizations need to plan for change." (S.108) Wäre hätte das gedacht? Auf 10 DT Prinzipien folgen 8 'Business challenges' und dann noch ein paar Gedanken zu DT companies, alles bunt gestaltet - fertig ist das Buch zu DT. Selbst Einsteiger werden nach der Lektüre Probleme haben, DT zu beschreiben. Empfehlen kann man es all jenen, die nicht vor haben allzu tief einzusteigen und nur einen oberflächlichen Eindruck zu DT brauchen.
War diese Rezension für Sie hilfreich?
Die hilfreichsten Kundenrezensionen auf (beta) 3.7 von 5 Sternen  21 Rezensionen
43 von 44 Kunden fanden die folgende Rezension hilfreich
3.0 von 5 Sternen Beautiful book but not necessarily for freelancers or small biz owners 25. September 2013
Von Sarah Lewis - Veröffentlicht auf
Format:Gebundene Ausgabe|Verifizierter Kauf
I picked up this book because of its beautiful design, and also because I own a small business and value strategy, but am not familiar with "design thinking" and hoped this would be a good primer. The subtitle, "what they can't teach you at business or design school," gave me hope that it would be a high-level introduction to a new topic.

Well, it is high-level, perhaps to a fault. My impression is that it's written for executives or managers rather than practitioners, and deals primarily with the "why" (the benefits of "design thinking") with some emphasis on the "what" (a sometimes-clear exploration of what design thinking actually is, though I was still a bit fuzzy at the end of the book), and very little about the "how."

My disappointment with the book is probably a case of audience mismatch. I'm a mix of in-the-trenches practitioner and small biz owner, so I'm looking first and foremost for practical applications of interesting ideas. This book celebrates the ideas themselves, and as a result (and due to the formal writing style), I had a hard time staying focused on the content. I would have appreciated more concrete examples (there were some, but they were few and far between).

But speaking of the content: it is beautiful. The design of the book is fantastic, and left me feeling happier about the effort of reading the text. Lovely as the design is, though, I wish I found the writing as delightful.
15 von 16 Kunden fanden die folgende Rezension hilfreich
1.0 von 5 Sternen Vague, Lacks Substance 2. Dezember 2013
Von Michael Lee - Veröffentlicht auf
Format:Kindle Edition|Verifizierter Kauf
poorly written. lots of vague statements and passages with no clear example or resolve. the ideas sound interesting at first, but just as you want to know more he drops the topic and moves on. huge dependence on (semi) famous quotes to get his point across, which in my mind is lazy writing.
15 von 17 Kunden fanden die folgende Rezension hilfreich
1.0 von 5 Sternen Fluff only, no substance 17. Dezember 2013
Von Jcm Diepstraten - Veröffentlicht auf
Format:Gebundene Ausgabe|Verifizierter Kauf
This book has the appearance of a coffee table book. Nowhere in the book is there any real content about the what, how and why of design thinking. No clear methods are discussed. There's only an endless amount of useless quotes and open doors that remind me of the bubble blurbs. Extremely disappointing.
3 von 3 Kunden fanden die folgende Rezension hilfreich
2.0 von 5 Sternen Just conceptual but no information in it 24. April 2014
Von Tansu Dasli - Veröffentlicht auf
Format:Gebundene Ausgabe|Verifizierter Kauf
Many things may be said about this book. Some says conceptual some says something opposite :)

Design of book is good
Valuable information about how to be design thinker is not available
Concepts are good but not all of parts is good.
Authors conclusions about some ideas like growth etc... Very very good but sometimes he made no conclusion just a chance for readers to think about the concept.

What are the key notes i wrote from this book :
- foresight
- dangerous underneath numbers
- business model design
- prototyping
- traditional organizations suck
- strategy linked to story telling, strategy and organization, strategy and imagination
- strategic planning sucks
- create meaning to customer, employees and everyone else
- innovation, business model innovation, and creativity
- humanization in everyday lives
8 von 11 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Engaging, inspirational, informative a good discussion of design and strategy 21. September 2013
Von Mark P. McDonald - Veröffentlicht auf
Format:Gebundene Ausgabe|Verifizierter Kauf
Design Thinking for Strategic Innovation explores the application of design thinking principles to re-energize and evolve the practice of business strategy. This is a good book that offers some provocative ideas and re-grounds standard strategy terms in a the new digital-media rich world. Traditional strategists will enjoy the book as it takes a different look at the idea of strategy and how it applies in a dynamic world. Design thinking personnel will find it provides a bridge to more traditional business - although this is by no means a rosetta stone.

The book is a good example of the blending of traditional business writing, with imagery and design. The book is more of a media unit featuring photographs taken by the author to illustrate and engage in new ways of thinking. Textually, the book is sparse with the text taking a back seat to the images. That will be off putting to some used to reading 300 page texts, but I suggest that you engage this book more than you read and extract from it.

The book covers familiar ground about the changing nature of business, trust, the need to be better -- not just faster or cheaper and how design thinking applies to this. The book is organized into 5 'scenes' ala sections with mini-chapters in between. The best 'scene' is Scene 04 - Introducing the Design Thinking MBA. This section compares and contrasts the design thinking approach around the following business challenges:

Maintaining Relevance
Extreme Competition
Creative Culture
Strategy and Organizations

Hard core students of strategy will find the treatment of these topics semi-suprficial, but they will miss the point. The idea of exploring these business challenges is to provoke you think differently about them as you are exposed to design thinking and points of view.

Mootee, the author, backs up this discussion with a section that starts at Page 170 -- Applied Design Thinking for Business Model Design. This is a set of templates that help you see how design thinking creates, captures, organizes and thinks through the issue of business design. It is the toolset that is so often missing from other books.

Overall recommended as an engaging, insightful and provocative read. Why only 4 stars then? Well Mootee is the CEO of his own design company and the book really concentrates largely on what his company does. In that regard the book is like a portfolio of work/advertising for his firm rather than advancing the state of either strategy or design thinking.
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