- Gebundene Ausgabe: 142 Seiten
- Verlag: North Light Books (23. November 2000)
- Sprache: Englisch
- ISBN-10: 0891349154
- ISBN-13: 978-0891349150
- Größe und/oder Gewicht: 28 x 21,6 x 2 cm
- Amazon Bestseller-Rang: Nr. 931.542 in Englische Bücher (Siehe Top 100 in Englische Bücher)
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Kurzbeschreibung
Using case studies, Gregory Thomas traces the steps taken by top designers as their ideas develop into logos, symbols and icons. Highly illustrated the book shows how they evolve a design from initial rough sketch to finished product.'
Synopsis
Using case studies, Gregory Thomas traces the steps taken by top designers as their ideas develop into logos, symbols and icons. Highly illustrated the book shows how they evolve a design from initial rough sketch to finished product.'
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6 Rezensionen
39 von 42 Kunden fanden die folgende Rezension hilfreich
Response to the reader from Manhattan Beach, CA
3. Februar 2001
Format:Gebundene Ausgabe
I have to say that I do and don't agree with the reader from Manhattan Beach, CA. I agree that reaching a target audience is very important in any identity system. This book, as stated, is designed not just for the art director or the designer, but for student, the entrepeneur, the marketing manager, the high level executive (i.e. CEO, CMO) Etc. According to the review, this book has achieved that goal with flying colors. I have to disagree with the rest of the review. This book's other goal was to enlighten the reader as to the process behind the final logo. To say that the range of logos in the book is average to excellent misses the whole point. It is not a ranking book like so many other logo books. Each logo was simply supposed to represent the very different processes and solutions possible. They were supposed to inspire the creative process and educate the reader (prospective client maybe) on what the process involves. If you follow the purpose of the book, they each stand on their own as excellent examples of creatively tackling the design process. In reading this book, the Philharmonic example was meant to show that although the computer is heavily used today, some ideas still rely on old solutions. In this case, there is no need to show other concepts. It would be hard to illustrate all the concepts and try to make the same point in four pages. Overall, this is a successful book on branding, identity and design.
21 von 22 Kunden fanden die folgende Rezension hilfreich
Finally a real book about identity and branding
9. November 2000
Format:Gebundene Ausgabe
Had the privilege of getting a preview of this book. The first words to come out of my mouth were, "At last!" This book really explains the thinking behind the design of logos, symbols and icons with a really interesting layout by David La Cava and Julian Bittner. I was so tired of the 'logo' books that list a bunch of pictures without any explanation or step by step process of how the designer came to the final version of the logo and in essence the voice of the company they represent.
This book is not only for the design department, it should be included in the library of the brand manager, the marketing director, the small entrepreneur, the CEO, and anyone else who believes a major key to any successful business is the promotion and building of equity in the corporate ID and Brand Voice. Thank you Mr. Gregory Thomas for taking an intensive look into the creation of successful branding and corporate identification systems.
26 von 29 Kunden fanden die folgende Rezension hilfreich
More Coffee Table Than Professional Book
8. Juli 2002
Format:Gebundene Ausgabe
How To Design Logos (Forget about symbols and icons, there is maybe two or three pages on these aspects in the book.) is more for a general audience than the professional designer.
It has 24 studios working on projects from large to small. One thing I immediately noticed was the influence of the "net" design style of most of the projects. Having been published in late 2000, before the dot bomb era: this was where the bread and butter for these shops was developing. Alas, now they must go elsewhere and their designs after only a year or two seem dated.
I believe it is a good book for the non-professional. Each project has a small write up on how the design was done. These write up are no way an indepth study of the rendering of the logo. It does have great graphics and examples of the development of the logos.
For the coffee table or non-professional I gave it three stars, but if you are looking for professional advice I would give it two.
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