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Design Literacy: Understanding Graphic Design
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Produktbeschreibungen
Kurzbeschreibung
This update to the first book to provide explicit case histories of the successful marriage of form and content in graphic design explores more than 125 classic and contemporary works-30 of them brand new-explaining why they are aesthetically significant and how they function as good design. These thought pieces offer a vast taste of the aesthetic, political, historical, and personal issues that move today's global design community and fans.
• Full of new stories about the graphic icons and idols of today's design culture
• This replaces 1-880559-76-5 which has sold nearly 20,000 copies
• Full of new stories about the graphic icons and idols of today's design culture
• This replaces 1-880559-76-5 which has sold nearly 20,000 copies
Synopsis
The book that turned designers on to reading is back, chock full of new stories about the graphic icons and idols of today's design culture. As witty and to the point as ever, the more than 125 thought pieces - 30 of them brand new - offer a vast taste of the aesthetic, political, historical, and personal issues that move today's global design community and fans, from the ubiquitous (shooting targets, the swastika, anti war posters) to the whimsical (Dwiggins jackets, Japanese matchboxes, the interior design of the Dr. Strangelove set). This revised and expanded edition of Design Literacy reflects recent trends in graphic design such as the impact of graphic design on popular visual communication, aesthetic changes in type and typography in the digital age, reflection and analysis on designs most cherished and curious artefacts, and the nexus between graphic design and wired culture. The essays range from the late 19th century to the present and are organized into eight thematic categories - persuasion, media, language, identity, information, iconography, style, and commerce - which follow a loose chronological order.
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Kundenrezensionen
Die hilfreichsten Kundenrezensionen
1 von 1 Kunden fanden die folgende Rezension hilfreich
Format:Taschenbuch
I like this book a lot but found it to be full of very subjective opinions. It's not that I disagree with the opinions, for the most part i don't, but I'd prefer if it was more of a critique than a platform for the authors views on the world. I found that they would tend to defend one body of work (Brody) while slamming another (the Joe Camel complain) without fully explaining why. But then I guess that would be the point of writing a book in the first place, to voice you opinions.
And while I feel that one or two pages just is not enough space to dedicate to many of the designs discussed in this book, I was very surprised and grateful to see many of them at all. When was the last time you read about the history of the swastika? Let alone one that dared to go deeper that the obvious nazi reference. [lookup Manwoman the artist for more unbiased info on it's history.] I would have loved to read more on each of these topics though.
1 von 2 Kunden fanden die folgende Rezension hilfreich
Format:Taschenbuch
I attend a school with a lackluster offering in the area of graphic design history. This book closed many gaps in my seeming self-education. Every chapter was well thought out, well designed and an thoroughly enjoyable read. Kudos to the authors.
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8 Rezensionen
23 von 23 Kunden fanden die folgende Rezension hilfreich
Not quite a history book
17. November 2002
Format:Taschenbuch
This book isn't quite a history book, nor is it a book on design theory. While it has aspects of both, it's more like a series of case studies, in which almost 100 designers, magazines, posters, advertisements, icons, types... are analyzed and discussed and placed in a historical context.
So if you're expecting a comprehensive book on design history, this is not for you. In no way does it feel complete for a design education. What it does is provide thoughtful pieces to consider, and a perspective on the usage of design, originality, trends, etc. The authors do have a point of view, but it doesn't ruin the book. To the contrary, it makes it even more interesting. Design isn't just art and technique It's grounded in economics, history, culture, and politics. Heller and Pomeroy contribute a useful set of essays to help the reader become more aware of these relations.
22 von 24 Kunden fanden die folgende Rezension hilfreich
interesting but slanted.
15. Oktober 1999
Format:Taschenbuch
I like this book a lot but found it to be full of very subjective opinions. It's not that I disagree with the opinions, for the most part i don't, but I'd prefer if it was more of a critique than a platform for the authors views on the world. I found that they would tend to defend one body of work (Brody) while slamming another (the Joe Camel complain) without fully explaining why. But then I guess that would be the point of writing a book in the first place, to voice you opinions.
And while I feel that one or two pages just is not enough space to dedicate to many of the designs discussed in this book, I was very surprised and grateful to see many of them at all. When was the last time you read about the history of the swastika? Let alone one that dared to go deeper that the obvious nazi reference. [lookup Manwoman the artist for more unbiased info on it's history.] I would have loved to read more on each of these topics though.
16 von 17 Kunden fanden die folgende Rezension hilfreich
This book is a must-read for any serious student of design.
7. Juli 1999
Format:Taschenbuch
I attend a school with a lackluster offering in the area of graphic design history. This book closed many gaps in my seeming self-education. Every chapter was well thought out, well designed and an thoroughly enjoyable read. Kudos to the authors.
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