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Design of Everyday Things [Englisch] [Taschenbuch]

Donald A Norman
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Anyone who designs anything to be used by humans--from physical objects to computer programs to conceptual tools--must read this book, and it is an equally tremendous read for anyone who has to use anything created by another human. It could forever change how you experience and interact with your physical surroundings, open your eyes to the perversity of bad design and the desirability of good design, and raise your expectations about how things should be designed. -- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.


"Norman... makes a strong case for the needlessness of badlyconceived and badly designed everyday objects... [T]his book mayherald the beginning of a change in user habits and expectations, achange that manufacturers would be obliged to respond to. Buttonpushers of the world, unite." Los Angeles Times


First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customer -- Dieser Text bezieht sich auf eine andere Ausgabe: Taschenbuch .


Your voice can make a difference
This book -- POET (or in the paperback version, DOET) -- is intended to be a call to arms, to sensitize everyday people to the foibles of the design of technology, whether it be a doorknob or a computer. If you have problems with technology it is not you fault. You are not alone.

A secondary purpose was to teach the designers of these high-technology foibles. My goal was to impart some basic principles of a human-centered design.

Judging by the very positive responses this book has received, I succeeded. Alas, I am now famous for things that don't work: the "Norman door" is one you can't open. Sigh. But at least this means my message has been received.

If you like this book, try "Turn Signals Are the Facial Expressions of Automobies," light-hearted essays on serious topics (scoiety and technology). Or "Things that Make Us Smart": A serious study of the differences between soft and hard technology (I'm a fan of soft technology, a human-centered technoloy). -- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.

Über den Autor und weitere Mitwirkende

Business Week has named Don Norman as one of the world's most influential designers. He has been both a professor and an executive: he was Vice President of Advanced Technology at Apple; his company, the Nielsen Norman Group, helps companies produce human-centered products and services; he has been on the faculty at Harvard, the University of California, San Diego, Northwestern University, and KAIST, in South Korea. He is the author of many books, including The Design of Everyday Things, The Invisible Computer (MIT Press, 1998), Emotional Design, and The Design of Future Things.
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