Amazon.com
Anyone who designs anything to be used by humans--from physical objects to computer programs to conceptual tools--must read this book, and it is an equally tremendous read for anyone who has to use anything created by another human. It could forever change how you experience and interact with your physical surroundings, open your eyes to the perversity of bad design and the desirability of good design, and raise your expectations about how things
should be designed.
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From Library Journal
Anybody who has ever complained that "they don't make things like they used to" will immediately connect with this book. Norman's thesis is that when designers fail to understand the processes by which devices work, they create unworkable technology. Director of the Institute for Cognitive Sciences at University of California, San Diego, the author examines the psychological processes needed in operating and comprehending devices. Examples include doors you don't know whether to push or pull and VCRs you can't figure out how to program. Written in a readable, anecdotal, sometimes breezy style, the book's scholarly sophistication is almost transparent. Gregg Sapp, Idaho State Univ. Lib., Pocatello
Copyright 1988 Reed Business Information, Inc.
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Pressestimmen
"Norman... makes a strong case for the needlessness of badlyconceived and badly designed everyday objects... [T]his book mayherald the beginning of a change in user habits and expectations, achange that manufacturers would be obliged to respond to. Buttonpushers of the world, unite." Los Angeles Times
Kurzbeschreibung
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault lies in product design that ignore the needs of users and the principles of cognitive psychology. A bestseller in the United States, this bible on the cognitive aspects of design contains examples of both good and bad design and simple rules that designers can use to improve the usability of objects as diverse as cars, computers, doors, and telephones.
Der Autor über sein Buch
Your voice can make a differenceThis book -- POET (or in the paperback version, DOET) -- is
intended to be a call to arms, to sensitize everyday people
to the foibles of the design of technology, whether it be a doorknob or a computer. If you have problems with technology it is not you fault. You are not alone.
A secondary purpose was to teach the designers of these high-technology foibles. My goal was to impart some basic
principles of a human-centered design.
Judging by the very positive responses this book has received, I succeeded. Alas, I am now famous for
things that don't work: the "Norman door" is one you
can't open. Sigh. But at least this means
my message has been received.
If you like this book, try "Turn Signals Are the Facial
Expressions of Automobies," light-hearted essays on serious topics (scoiety and technology). Or "Things that Make Us Smart": A serious study of the differences between soft and hard technology (I'm a fan of soft technology, a human-centered technoloy).
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Über den Autor
Business Week has named Don Norman as one of the world's most influential designers. He has been both a professor and an executive: he was Vice President of Advanced Technology at Apple; his company, the Nielsen Norman Group, helps companies produce human-centered products and services; he has been on the faculty at Harvard, the University of California, San Diego, Northwestern University, and KAIST, in South Korea. He is the author of many books, including The Design of Everyday Things, The Invisible Computer (MIT Press, 1998), Emotional Design, and The Design of Future Things.