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Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple
 
 

Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple [Kindle Edition]

Max Chafkin
5.0 von 5 Sternen  Alle Rezensionen anzeigen (1 Kundenrezension)

Kindle-Preis: EUR 1,49 Inkl. MwSt. und kostenloser drahtloser Lieferung über Amazon Whispernet



Produktbeschreibungen

Kurzbeschreibung

Apple Inc. is one of the most successful—and influential—companies of our time, the transformational innovator that made computers not just personal but beautiful everyday objects. Technology met design, and our culture was altered forever.

And yet very little is known about life inside Apple. The company is pathologically secretive—even with its own designers—about how it comes up with its groundbreaking products: iMac, iPod, iPhone, iPad, and the next “insanely great” thing on the horizon. Here, for the first time, the men and women who worked for and alongside Steve Jobs share their remarkable, nearly forty-year-old story. How Apple survived nearly catastrophic failure early on. How Jobs and his team came to understand and execute design like no one else. And how their philosophy ultimately changed the world.

This Fast Company/Byliner Original is unlike any other book about Apple. Author Max Chafkin led a team of “Fast Company” reporters that spent months interviewing more than fifty former Apple execs and insiders, many of whom had never spoken publicly about their work. The result is a compelling and deeply revealing oral history of how design evolved at the most creative enterprise of our time, the company that one entrepreneur says “taught the world taste.”

In these interviews, former colleagues describe Jobs at his most brilliant and bombastic—hurling unsatisfactory products across the lab and insulting employees, yet also singling out and celebrating craftsmanship and original work. Without a doubt, Jobs is the single most important figure in the company’s history. But overlooked in Apple’s carefully cultivated mythology are the other ingenious men and women who’ve left an indelible mark on Apple, some of whom think they deserve much more of the credit. At Apple, the stakes were big, and so were the egos.

“Design Crazy” takes us behind the mystique and reveals Apple to be a deeply misunderstood company. And the greatest business story of the past two decades is far from over. Two years after the death of Steve Jobs, with many of his former colleagues now at startups like Tesla, Evernote, and Nest Labs, some think the end of Apple’s dominance is only a matter of time. The company has risen to the challenge before, but still the question lingers: Can Apple be Apple without Jobs?

ABOUT THE AUTHOR

Max Chafkin is a contributing writer with “Fast Company.” His work has also been published in “Inc.”, “Vanity Fair,” “The New York Times Magazine,” and “The Best Business Writing 2012.” He lives in Brooklyn.

Produktinformation

  • Format: Kindle Edition
  • Dateigröße: 374 KB
  • Seitenzahl der Print-Ausgabe: 91 Seiten
  • Verlag: Byliner Inc. (31. August 2013)
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • ASIN: B00EX9C14M
  • Text-to-Speech (Vorlesemodus): Aktiviert
  • X-Ray:
  • Durchschnittliche Kundenbewertung: 5.0 von 5 Sternen  Alle Rezensionen anzeigen (1 Kundenrezension)
  • Amazon Bestseller-Rang: #100.137 Bezahlt in Kindle-Shop (Siehe Top 100 Bezahlt in Kindle-Shop)

  •  Ist der Verkauf dieses Produkts für Sie nicht akzeptabel?

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1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Nur was für Freaks... 10. Dezember 2013
Von "Steini"
Format:Kindle Edition|Von Amazon bestätigter Kauf
interessante Details aus der Apple Welt.
Mich wundert immer noch wieso so viele Leute bereit sind Unsummen für die Produkte dieser Firma zu bezahlen.
Ein Besuch im Apple Store in Hamburg war für mich das Grauen, präadoleszente "Nerds" im Genius Cafe sponsored by Papa,
und Angestellte die bei intensiverem Nachfragen zum OS schon die Fahnen streichen.
Apple ist vergleichbar mit Harley Davidson, die Amis haben es halt drauf mit der Mythenbildung.
War diese Rezension für Sie hilfreich?
Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
Amazon.com: 4.4 von 5 Sternen  31 Rezensionen
9 von 9 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen A different look at Apple 6. September 2013
Von Jack Cassidy - Veröffentlicht auf Amazon.com
Format:Kindle Edition|Von Amazon bestätigter Kauf
Most articles and books about Apple trade heavily in familiar public myths about what made it a great company - the brilliance of Steve Jobs, the dedication to simplicity, etc.
In this book, several writers from Inc. Magazine did some real research. They talked to a lot of Apple veterans, on and off the record, and came up with a nuts-and-bolts look at the company. I've followed Apple closely ever since I got an Apple II in the 1980's. There's a lot in this book that I never heard anything about.
Well written and fun to read!
3 von 3 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen This is like a tiny, little side kick to the biography. 30. September 2013
Von Shuan Lo - Veröffentlicht auf Amazon.com
Format:Kindle Edition|Von Amazon bestätigter Kauf
Short, great read. Anybody who is curious about Apple and it's great designs will enjoy reading it. Filled with anecdotes that will open your eyes to the genius and sometimes craziness of Apple and Steve Jobs in their pursuit of perfection in design and brand experience.
3 von 3 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Pithy colorful unpretentious 24. September 2013
Von Robert Ainsbury - Veröffentlicht auf Amazon.com
Format:Kindle Edition|Von Amazon bestätigter Kauf
I have read many books on the Apple way and simplicity, but I still found this book to be interesting and revealing. And man the Apple alumni are driving innovation far and wide.....
1 von 1 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Good, fast read summarizing drivers of success at Apple 24. Dezember 2013
Von Brian Jeans - Veröffentlicht auf Amazon.com
Format:Kindle Edition|Von Amazon bestätigter Kauf
The book is an organized compilation of quotes from former Apple leaders walking the reader through short success and failure stories. I found several quotes to be motivational in striving to do fewer things with significantly more attention to detail.
1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Very Interesting Read.... 18. Dezember 2013
Von Richard - Veröffentlicht auf Amazon.com
Format:Kindle Edition|Von Amazon bestätigter Kauf
I'm a PC guy from way back....the late 70's to be exact. I've only recently begun using Apple products....first the IPod, then an IPhone, next an IPad, and a few months back I took the plunge and did the whole Mac Book Pro thing. As an architect, I am always interested in great design, and Apple seems to lead the way. They care more about the user experience than the product cost....and I must say, I am seeing the light. Design is central to their brand, and this book did a great job (no pun intended) of pulling back the covers and exposing the inner workings, thought processes, rivalries, and hard work it took to build the Apple brand. It was fun to read, and I went through the entire book in only a couple of days.
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