Decisive: How to make better choices in life and work und über 1,5 Millionen weitere Bücher verfügbar für Amazon Kindle. Erfahren Sie mehr

Loggen Sie sich ein, um 1-Click® einzuschalten.
Mit kostenloser Probeteilnahme bei Amazon Prime. Melden Sie sich während des Bestellvorgangs an.
Jetzt eintauschen
und EUR 3,67 Gutschein erhalten
Alle Angebote
Möchten Sie verkaufen? Hier verkaufen
Der Artikel ist in folgender Variante leider nicht verfügbar
Keine Abbildung vorhanden für
Keine Abbildung vorhanden

Beginnen Sie mit dem Lesen von Decisive: How to make better choices in life and work auf Ihrem Kindle in weniger als einer Minute.

Sie haben keinen Kindle? Hier kaufen oder eine gratis Kindle Lese-App herunterladen.

Decisive: How to Make Better Choices in Life and Work [Audiobook, Ungekürzte Ausgabe] [Englisch] [Audio CD]

Chip Heath , Dan Heath , Kaleo Griffith
5.0 von 5 Sternen  Alle Rezensionen anzeigen (2 Kundenrezensionen)
Preis: EUR 30,12 kostenlose Lieferung. Siehe Details.
  Alle Preisangaben inkl. MwSt.
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
Nur noch 1 auf Lager (mehr ist unterwegs).
Verkauf und Versand durch Amazon. Geschenkverpackung verfügbar.
Lieferung bis Donnerstag, 31. Juli: Wählen Sie an der Kasse Morning-Express. Siehe Details.

Weitere Ausgaben

Amazon-Preis Neu ab Gebraucht ab
Kindle Edition EUR 7,04  
Gebundene Ausgabe EUR 18,90  
Taschenbuch EUR 10,60  
Audio CD, Audiobook, Ungekürzte Ausgabe EUR 30,12  


26. März 2013

Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions.
   Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re overconfident. We seek out information that supports us and downplay information that doesn’t. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn’t fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better?

   In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively readable style, Decisive takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions.

   Along the way, we learn the answers to critical questions like these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don’t overlook precious opportunities to change our course? 

   Decisive is the Heath brothers’ most powerful—and important—book yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference.

From the Hardcover edition.

Hinweise und Aktionen

  • Amazon Trade-In: Tauschen Sie Ihre gebrauchten Bücher gegen einen Gutschein ein - wir übernehmen die Versandkosten. Mehr erfahren

Kunden, die diesen Artikel angesehen haben, haben auch angesehen


  • Audio CD
  • Verlag: Random House Audio; Auflage: Unabridged (26. März 2013)
  • Sprache: Englisch
  • ISBN-10: 0449011119
  • ISBN-13: 978-0449011119
  • Größe und/oder Gewicht: 15 x 13 x 2,8 cm
  • Durchschnittliche Kundenbewertung: 5.0 von 5 Sternen  Alle Rezensionen anzeigen (2 Kundenrezensionen)
  • Amazon Bestseller-Rang: Nr. 367.344 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)

Mehr über die Autoren

Entdecken Sie Bücher, lesen Sie über Autoren und mehr



“A leader's most important job is to make good decisions, which—minus perfect knowledge of the future—is tough to do consistently…The Heath brothers explain how to navigate the land mines laid by our irrational brains and improve our chances of good outcomes.” -Inc.


Bestselling authors Chip and Dan Heath show you how to overcome your brain's natural shortcomings and make better decisions -- Dieser Text bezieht sich auf eine andere Ausgabe: Taschenbuch .

Welche anderen Artikel kaufen Kunden, nachdem sie diesen Artikel angesehen haben?

In diesem Buch (Mehr dazu)
Nach einer anderen Ausgabe dieses Buches suchen.
Ausgewählte Seiten ansehen
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis
Hier reinlesen und suchen:


4 Sterne
3 Sterne
2 Sterne
1 Sterne
5.0 von 5 Sternen
5.0 von 5 Sternen
Die hilfreichsten Kundenrezensionen
7 von 7 Kunden fanden die folgende Rezension hilfreich
Von Donald Mitchell TOP 500 REZENSENT
Format:Gebundene Ausgabe
"But with righteousness He shall judge the poor,
And decide with equity for the meek of the earth;" -- Isaiah 11:4 (NKJV)

I didn't run into the decision literature until the end of law school. My reaction was to think that this was the first time I'd learned anything practical since elementary school. I still feel that way.

Much of what has been written about making decisions is hard to follow, has too many graphs, employs too many unusual methods, and requires too much math. The Heath brothers break through those limitations to spell out the key lessons in simple language, explain what they mean with easy-to-understand examples, and provide things to avoid and do that are easy to implement correctly. If you get a little lost, the excellent one-page summaries at the end of each chapter will soon set you right.

I've decided to use this book in the future as the starting point for teaching my business students how to make better decisions. This book will bless them. I started applying the book with one student this last week, and I was delighted to see how much he gained from beginning to apply the directions.

The book is built around four typical problems with the way most people make decisions:

1. The first choice encountered is studied in terms of do or not do, rather than looking around for what better alternatives might exist. Instead, force yourself to widen your choices (with many suggestions for how to do so), study a variety of options at the same time to get a better feel for the issue, find successful examples and people who have already succeeded in finding and choosing a good option and learn from them.

Lesen Sie weiter... ›
War diese Rezension für Sie hilfreich?
0 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Strukturiertes Modell um Entscheidungen zu treffen 17. November 2013
Format:Kindle Edition|Verifizierter Kauf
In gewohnter Manier (wie schon in 'Made to Stick' und 'Switch') geben die Brüder Heath konkrete Empfehlungen in einem komplexen Feld. Die zahlreichen Beispiele, wissenschaftlichen Belege und gute Aufbereitung (wieso verwendet nicht jeder Autor die 'One Page Summaries'?) haben mir jedenfalls dabei geholfen eine anstehende große Entscheidung strukturiert anzugehen und in einer Weise zu fällen dass ich mich gut damit wohlfühle.
War diese Rezension für Sie hilfreich?
Die hilfreichsten Kundenrezensionen auf (beta) 4.7 von 5 Sternen  290 Rezensionen
98 von 106 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen A Helpful Guide to Making Better Decisions 26. März 2013
Von Mike Mertens - Veröffentlicht auf
Format:Gebundene Ausgabe|Verifizierter Kauf
I highly recommend Decisive as a valuable aid to making more objective decisions. The Heath Brothers do a great job laying out a better and more memorable process for making decisions while illustrating the principles with a wide variety of examples. They begin by discussing how the normal decision making process proceeds in 4 steps, each of which has a "villain" that can negatively impact it. To quote from their introduction:
* You encounter a choice. But narrow framing makes you miss options.
* You analyze your options. But the confirmation bias leads you to gather self-serving information.
* You make a choice. But short-term emotion will often tempt you to make the wrong one.
* Then you live with it. But you'll often be overconfident about how the future will unfold

They spend the remainder of the book detailing a process to make better decisions - the WRAP process:
* Widen your options
* Reality Test Your Assumptions
* Attain Some Distance
* Prepare to Be Wrong

Each part of the process has several powerful ideas that are worth chewing on and implementing in the context of one's life. I have chosen a few of the ideas to give you a flavor of what is in store:

For widening your options, it is important to avoid a narrow frame. In order to make sure you challenge yourself to do this, they propose an idea called the Vanishing Options Test - what would you do if the current alternatives disappeared? Here is a key quote: "When people imagine that they cannot have an option, they are forced to move their mental spotlight elsewhere - really move it - often for the first time in a long while."
For Reality testing your assumptions. They have a chapter on "consider the opposite" - and there is an approach from Roger Martin that recommends for each option you are looking at, ask yourself "What would have to be true for this option to be the right answer?" This is an especially powerful concept in a business context where sides may be talking past each other - this helps reset the context to analyzing the options rather than arguing past each other.
In attaining some distance, they cover a simple but powerful question that is really helpful for a personal decision (though it applies in business contexts as well). The question is: "What would I tell my best friend to do in this situation?"
For preparing to be wrong, they cover the idea of a tripwire - something to make us come back and revisit the decision. This helps in making sure that past decisions get revisited periodically. This is especially important in reminding us that we have a choice in our actions and we are free to revisit those decisions we made in the past to make sure they are still meeting our needs. I find this important for reminding myself to remain actively engaged rather than passively falling into the status quo.

There are many other powerful techniques and ideas spread throughout the book. Some of my favorites are: prevention versus promotion focus, zoom out/zoom in, ooching, and pre-mortems. I highly recommend purchasing the book and integrating its concepts into your life in order to make better decisions.

Here are a few related thoughts and items that others may find interesting:

For reality testing your assumptions, see Richard Feynman's "Cargo Cult Science" article (freely available on the internet)
I have found the book Making Great Decisions in Business and Life by David Henderson and Charles L Hooper to be helpful as well. An interesting course on decision making is also made available by the Teaching Company (the course is taught by Michael Roberto who is mentioned in the book in the section on Recommendations for Further Reading)
For a powerful article on choices and values, see David Kelley's article "I Don't Have To" (also available freely on the internet)
The March 2013 Harvard Business Review has an article by Heidi Grant Halvorson and E. Tory Higgins related to prevention and promotion mindsets

Please note that this review is based on an advance copy (Uncorrected Proof) of the book that the authors made available via their website (a "secret" buried in a David Lee Roth story about tripwires). I enjoyed the book so much that I pre-ordered the hardcover right after finishing the advanced copy
69 von 75 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Heath Brothers Hit Another Home Run 27. März 2013
Von Aaron Johnson - Veröffentlicht auf
Format:Gebundene Ausgabe
Here are 3 aspects I've appreciated about Decisive

Readability: No one writes non-fiction business books like these guys. In parts, Decisive is hard to put down. If you've read Made to Stick, you'll see the authors practicing what they preach by applying their SUCCES principles to the format of this book (if you haven't read it, then get it).

Gives You Language: Three of us in our department at work got a copy of Decisive and it comes up in conversation everyday. The Heath brothers have given us language like: "ooching", "setting tripwires", "widen our options,"narrow framing, and "What would have to be true for this to be the best option?" This is kind of language has the power to shape the culture of an organization.

Researched: I love the footnotes! Decisive is full of credible examples, and you can tell that the authors and their research team put in hundreds of hours exploring the topic of decision making. The result is a litany of real-life examples and the results of research studies put into layman's terms.
84 von 93 Kunden fanden die folgende Rezension hilfreich
3.0 von 5 Sternen Good ideas delivered in a heavy, indirect and lengthy discussion. 4. April 2013
Von Mark P. McDonald - Veröffentlicht auf
Format:Gebundene Ausgabe
Chip and Dan Heath are known for writing insightful and approachable books like Switch. Their new book, Decisive does not follow this pattern. That simple statement required me to make a decision about this review. Writing a less than stellar review is often a challenge eliciting negative feedback when sharing reasons why something did not live up to your expectations or was worth the time to read.

We all make decisions and the top of making better decisions should have been a slam-dunk. While Decisive does deliver, particularly in the first few chapters, overall the messages in this book get lost. The book is too long, heavy and complex to be helpful, particularly covering a subject already treated by others.

The core messages of the book are sound and helpful. The book covers recognizes the challenges we face in making decisions:

> Forcing an either/or decision when its not needed
> Confirmation bias, when we seek and see only the data that supports our views
> Removing emotion from the decision making process
> Overconfidence in decision making that limits our ability to consider alternative

The answers to these challenges are a pop acronym WRAP that describes their four-step process to making better decisions.

> Widen your options
> Reality test your assumptions
> Attain distance before deciding
> Prepare to be wrong

These are commonsense and helpful ideas. They are the basis for an easy to understand, actionable set of tools, you are right. This is a case where the structure and prose gets in the way as the book uses 11 chapters to cover each letter of WRAP. Each chapter goes through a review of other people's books, psychology studies and stories around a particular sub-aspect of each letter. Much of the content of these chapters will be familiar to readers of other books about decision-making.

In my opinion this book should have been 200 pages not 300. Focus would give the read more value by delivering less prose. The decision to deliver less would have meant so much more.

The best part of this book is the first few chapters, those related to widening your options. These chapters reflect the spirit of Chip and Dan Heath's earlier books. The logic is clearer, the actions more practical, and the explanations more accessible. After those first few chapters, the prose grows in heavier, the stories while interesting become a little confusing in large part because of their number and the book becomes less readable or interesting. It seems like the authors fell into the Gladwell trap and tried to write a Malcolm Gladwell book, which was probably a poor decision.


> Focusing on decision-making is an important and timely topic and one that we all need to keep in mind.

> The book concentrates on personal decision-making, the ones we make as individuals and consumers more than the ones we make as business leaders and citizens. Since we make personal decisions all the time it makes it easy to test and apply the ideas right away.


> The book is rather generic to the sense that many of the ideas are obvious and much of this ground has already been covered by the likes of Dan Ariely, Johan Lehrer and Daniel Pink. Chip and Dan Heath are latecomers to the subject area and do more to repeat and repackage rather than introduce new ideas.

> The story examples, while helpful, bog the book down; require you to wade through what the authors want you to read rather than enabling you to jump ahead to the information you want.

> The structure of the chapters and numbered subsections with chapters are not particularly helpful and chop up the book. If the authors were trying to make the book more like reading a blog, then the missed as the subsections are too long and indirect.

Overall, recommended if you have the time and have not read any other books on decision making. In that case, this content will be new and helpful. If you have already read other decision related books, then I might put this one lower on the priority list.
69 von 82 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Enrich your decision-making toolkit 26. März 2013
Von Amy Tiemann - Veröffentlicht auf
Format:Gebundene Ausgabe
The Heath brothers' previous books Made to Stick: Why Some Ideas Survive and Others Die and Switch: How to Change Things When Change Is Hard are mainstays on my book shelf, and now "Decisive" joins them as a worthy companion. It is pretty shocking to think how little education most of us get on the art of how to make decisions. This book arrived at a very opportune time for me, as it immediately helped think about two major life decisions in new ways. First, my family was thinking of buying a new house, one of a family's biggest purchases. When my husband and I were touring the home, the real estate agent said, "make a list of pros and cons as you think it over." As she said that, I thought how inadequate that seemed as a decision-making strategy. Later that day, I cracked open "Decisive" and the Heaths immediately offered novel alternatives to the "pros and cons list." These solid, research-tested ideas laid out in their "WRAP process" helped me realize that the costs of moving, both financial and opportunity costs of time, were too great, and we should learn to love our current home. Second, I am thinking about applying for a new job in a new field, and the advice to "ooch," to take a small step and experiment and try out the job (by shadowing someone who is already in the role), was right on target. Take a series of small steps before you leap into a major life change.

As "Decisive" can help us make decisions more wisely and thoughtfully, it proves its worth over and over again. For me, this book was literally worth its weight in gold as it helped me save the expense of a major move! Time will tell what happens with the new job, but I will definitely face it better prepared, thanks to "Decisive." This is another hit by Chip and Dan Heath, and serves as a great resource for individuals, organizations, and would be an engaging college textbook, too.
9 von 9 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Another Keeper but a Tougher Read 5. April 2013
Von Mike Cook - Veröffentlicht auf
Format:Gebundene Ausgabe|Verifizierter Kauf
When I received news of a soon to be released third book by the brothers Heath I immediately jumped on the opportunity and as with the earlier two I am glad I did.Now, a word of caution to the reader, this book is a lot more dense than the other two and therefore takes more energy to read. However, I applaud the Heath's for continually tackling tough and complex topics and doing their best to make them accessible. As a business owner I know the book took me on a roller coaster ride through my personal history of decisions made, those with both good and bad outcomes.

As a collector of resources that become permanent parts of a practical tool kit I think Decisive is a worthy addition. Let the buyer beware though, Decisive is a look at a much more complex process than either Made to Stick or Switch, at least in my view.

I'd recommend that interested buyers read the reviews here, especially the one and three star entries. I suppose we all knew that there would be readers who couldn't wait to provide a five star review; that would have been me until I got about a third of the way in and wasn't having as much fun as I did with the first two books. Then I realized that what the Heath's were guiding me towards was a rigorous process of subjecting my decisions to objective reviews. Yuck! Who wants to do that? If it sounds like I am saying that Decisive may be a bitter pill for some to swallow you'd be correct. It really does reveal that lack of rigor and critical thinking that many of us employ in our own personal quest to simply do what we want to do.

Decisive is not as entertaining as Made to Stick or Switch but it takes us into an area of life where the consequences are much weightier and maybe just harder to look at. I'd recommend it to students as a general reference source or especially to anyone considering making a decision that has considerable consequences to account for.
Waren diese Rezensionen hilfreich?   Wir wollen von Ihnen hören.
Kundenrezensionen suchen
Nur in den Rezensionen zu diesem Produkt suchen

Kunden diskutieren

Das Forum zu diesem Produkt
Diskussion Antworten Jüngster Beitrag
Noch keine Diskussionen

Fragen stellen, Meinungen austauschen, Einblicke gewinnen
Neue Diskussion starten
Erster Beitrag:
Eingabe des Log-ins

Kundendiskussionen durchsuchen
Alle Amazon-Diskussionen durchsuchen

Ähnliche Artikel finden

Ihr Kommentar