It's a graphic short story more than a traditional picture book, by a famous fantasy and comics team. From the front end-flap to the final Fin
(and not excepting the copyright page), this is a witty, funny collaboration. Neil Gaiman's grasp of kid-narrative logic and Dave McKean's whimsical layered art tell the story of a dad who "doesn't pay much attention to anything, when reading his newspaper" and the narrator's brilliant idea of swapping him for something more interesting--and of course, the convoluted consequences.
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'One of the most stylish picture books for 5+ ... a strange, cathartic, visually original book about a scary prediction that comes true, and is also classy and cool' Sunday Times Books of the Year 'A truly imaginative tale matched by a visual treat of painting, collage and drawing' Independent on Sunday