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Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois (Englisch) Taschenbuch – 12. März 2012


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Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois + It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book (Design) + Whatever You Think, Think the Opposite
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Produktinformation

  • Taschenbuch: 192 Seiten
  • Verlag: Phaidon; Auflage: 1., Aufl. (12. März 2012)
  • Sprache: Englisch
  • ISBN-10: 0714863483
  • ISBN-13: 978-0714863481
  • Größe und/oder Gewicht: 12,4 x 1,9 x 18,1 cm
  • Durchschnittliche Kundenbewertung: 3.7 von 5 Sternen  Alle Rezensionen anzeigen (3 Kundenrezensionen)
  • Amazon Bestseller-Rang: Nr. 9.116 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)

Mehr über den Autor

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Produktbeschreibungen

Pressestimmen

'positions [Lois] as a kind of belligerent elder statesman ... [his] personality [...] springs gleefully from every page ... His portfolio is peppered with campaigns, slogans and design work that truly influenced popular culture ... Damn Good Advice contains numerous examples of how [Lois'] innovative, at times outrageous thinking has won his agencies new business' Creative Review 'This ad man is Mad man.' New York Post 'An Innovation Bible...a must-have spine stiffener for artists and entrepreneurs alike." The Huffington Post 'George Lois offers indispensable lessons, practical advice, facts, anecdotes, and inspiration for all those looking to succeed in life, business, and creativity.' NPR's Morning Edition 'An irreverent, playful, genuinely useful set of rules to live by for aspiring creatives.' Details

Über den Autor und weitere Mitwirkende

George Lois is the original Mad Man, the legendary Mr Big Idea and an acclaimed cultural provocateur who has profoundly changed the marketing and cultural world with his unique and inspirational cultural reasoning. Born in New York City in 1931, Lois studied at Pratt Institute in Brooklyn before setting off for Madison Avenue in the early 1950s, eventually joining Doyle Dane Bernbach in 1958. He went on to form four seminal New York advertising agencies and was a pioneer of the landmark Creative Revolution in American Advertising in the 1960s. Famous for his iconic Esquire covers from the 1960s and 70s, Lois has written nine books, including Phaidon's $ellebrity in 2003, and won a plethora of awards. He lives in New York with his wife Rosie and continues to work as a marketing and creative entrepreneur.

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3.7 von 5 Sternen
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Von Sami Kalliola am 18. November 2013
Format: Taschenbuch Verifizierter Kauf
if somebody can nutshell a whole careers worth of advice in one book, keep it short and simple it's George Lois. I read it all the time.
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Von Amazon Kunde am 23. Dezember 2013
Format: Taschenbuch Verifizierter Kauf
Mr. Lois erklärt auf sehr unterhaltsame Art und Weise wie Werbung in seinen Augen funktioniert. Für mich ein sehr interessant.
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0 von 1 Kunden fanden die folgende Rezension hilfreich Von Piper am 17. August 2014
Format: Taschenbuch Verifizierter Kauf
Ich habe da Buch gekauft, weil es auf einem Blog meines Vertrauens empfohlen wurde. So richtige Gute Ratschläge habe ich für mich jetzt nicht mitnehmen können. Es kommt mir etwas zu amerikanisch daher: Große Sprüche, aber keine Substanz.
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Amazon.com: 91 Rezensionen
20 von 23 Kunden fanden die folgende Rezension hilfreich
Actually contains Damn Good Advice 22. April 2012
Von Julien Smith - Veröffentlicht auf Amazon.com
Format: Taschenbuch
I've recently been re-reading the books that have been influential to my work and writing, so after giving away a few copies of Paul Arden's Phaidon books (Whatever You Think, Think the Opposite; It's Not How Good You Are, It's How Good You Want To Be), I ended up buying them again from the local bookstore and grabbing this one at the same time. I didn't know it had been recently published but am pleased I get to write one of the first reviews for it.

I didn't know anything about George Lois when I read this book. Previous reviews were full of discussions of his egomania and self-aggrandizement but that doesn't matter to me. All that matters is whether this book does, in fact, contain Damn Good Advice. Well, it does.

This book isn't perfect, but if you're up to short books that give you a certain feeling rather than information, this could be the one. It's ten bucks, and for that price I can either get an expensive drink at a horrible bar, or I can spend a Sunday morning reading about someone's exploits and what they've learned. I did the latter, and you should too.

Reading Damn Good Advice reminded me of a lot of things that everyone needs to be reminded of: to stand up for what you believe in, to have faith in yourself even against the odds, and lots of things we tend to forget when we get caught in the tedium of our daily life.

It'll probably end up being one of those books I end up reading once a year, to get that feeling again. Maybe you should too.
33 von 43 Kunden fanden die folgende Rezension hilfreich
Isn't it ironic?... 14. Juli 2012
Von Melissa - Veröffentlicht auf Amazon.com
Format: Taschenbuch
...that the man who goes on and on about the Big Idea, the self-proclaimed master of originality, has gone and written a book that is basically just a poor copy of the very successful Paul Arden books.
Note of caution: don't be fooled by this poor imitation. George Lois has written what is basically one big congratulatory pat on the back. Sure, he obviously did some pretty great stuff way back in the days when there wasn't much in the world of advertising to compete with but the way he puts that across just makes him sound like a candidate for 'the person you'd least like to invite to a dinner party'. The anecdotes mostly go something like this: "So we were in the room, and this guy says something SO stupid and I say *insert self-important quip that only George Lois finds amusing*". That's pretty much it. Buy the Paul Arden book with the money I just saved you and read something that is informative, witty and interesting instead.
18 von 23 Kunden fanden die folgende Rezension hilfreich
Learn how ideas become powerful 19. April 2012
Von Statues Of George - Veröffentlicht auf Amazon.com
Format: Taschenbuch
Forget George Lois. This book isn't about him. It's about you. He just offers himself as an example of what you can do - if you think correctly and go hell-for-leather. Sure he's got ego but it's as big as his gratitude for those he has learnt from. And you won't find better stories and adventures even from a naked Della Femina. I found George's book to be inspiring in a practical way. So much so, it actually made me grow a pair. Within one hour of finishing his book (and rereading the bravery chapter three times), my friends and I started a street campaign to help my mate's band become famous. Fuelled by his Hilfiger story of just acting big (and why not), we have launched a band in Ireland from nobodies to being interviewed in the newspapers, radio and tv in less than two weeks. We're hoping to be on Oprah in less than 4 weeks. Thanks George, you are a brave man and a damn good one. I hope our site [statuesofus.org] is a good compliment and proof that your book works. As I said after reading your book, `Yeah screw it, let's do it.'
12 von 15 Kunden fanden die folgende Rezension hilfreich
Awful, awful book 25. Dezember 2012
Von bimwa - Veröffentlicht auf Amazon.com
Format: Taschenbuch
I was unfortunate enough to receive this book as a present, I think the person just had a quick look at the cover and figured it might provide some helpful creative ideas. A shame they didn't even flip through the first few pages, because they would have immediately seen what an unlikeable person George Lois is and how his writing is not only arrogant, but just plain ignorant too.

The book is basically a list of 120 numbered pieces of 'advice' which are actually mostly just stories of how amazing George Lois thinks he is - yes you can do it too, you just have to be as full of yourself as George Lois. At the top of each piece is a supposedly cute or profound little catchphrase such as 'Follow your bliss' or 'Always go for The Big Idea' which sums up the following text. Unfortunately rather than being cute or profound they are either blatantly obvious, incredibly cliched, or sometimes just plain nonsensical.

Not to mention that many of these ideas contradict each other. I imagine that Lois just threw together the book to make a quick buck and it didn't really matter if one idea was compatible with the next. Probably the piece de resistance is #103, after repeatedly patting himself on the back in the previous 102 items, he writes 'Never act cocky'!!! He tries to excuse his own cockiness by saying he's not cocky, he's 'cocksure', obviously not realising that the two words are synonyms.

When I got to the one about forcing yourself to sleep less, I thought that maybe I had got it wrong and I was actually reading a parody! But sadly no, this guy is simply a lunatic.

Strangely enough, my copy of the book actually has a sickening smell! Coincidence? In any case, this gives me another reason not to read it, if I needed one...
18 von 24 Kunden fanden die folgende Rezension hilfreich
Still my hero 10. Mai 2012
Von Harvey Gabor - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
I thoroughly enjoyed "Damn Good Advice." I guess at the ripe old age of 78 I'm still a George Lois Junkie. I've rung the bell a few times in the business of creative advertising (I created the 1971, and now googlized, "Buy the World a Coke.")
I think what touched me in his book is, of all things, that letterhead for a building. It looked like the delicate work of one of the great designers in this business, like a George Tscherny not an ad guy as good as George. I've got all his books, but the one I treasure most is the book of Esquire Covers. I think to some degree, they changed the culture of our country.
To this day, sometimes when I get an assignment, I ask myself, "Now what would George do." ----Harvey Gabor
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